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Auckland real estate agencies in New Zealand:Which brands are most popular in search?

In August 2026, Barfoot & Thompson was the most searched among auckland real estate agencies in New Zealand, with an estimated 16K branded searches and 41.9% estimated Share of Search within this set.

Share of Search, August 2026
  1. Barfoot & Thompson41.9%
  2. Ray White26.8%
  3. Bayleys14.8%
  4. Harcourts13.2%
  5. New Zealand Sotheby’s International Realty2.1%
  6. Premium Real Estate1%
  7. Iron Bridge Real Estate0.08%

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Share of SearchLeaderboard

Compare Auckland real estate agencies using branded searches made in Auckland. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among auckland real estate agencies in New Zealand, by month

Share of Search by month for Barfoot & Thompson, Ray White, Bayleys, Harcourts, New Zealand Sotheby’s International Realty. The figures are in the table below the chart.

View monthly share of search table
MonthBarfoot & ThompsonRay WhiteBayleysHarcourtsNew Zealand Sotheby’s International RealtyPremium Real EstateIron Bridge Real Estate
Oct 202544%23.9%15.6%13.8%1.2%1.4%0.16%
Nov 202544.5%23.7%15%13.8%1.5%1.3%0.23%
Dec 202543.3%23.4%16.1%14.1%1.4%1.5%0.23%
Jan 202640.9%27.4%13.9%15.4%1.3%0.79%0.18%
Feb 202644%24.3%14.9%14.2%1.6%0.83%0.14%
Mar 202641.7%27.2%15.5%13.2%1.6%0.79%0.13%
Apr 202641.8%27.1%15.1%13.4%1.8%0.73%0.13%
May 202640.7%26.2%15.3%15.1%1.6%0.88%0.13%
Jun 202643.9%23.6%15.7%14.2%1.5%1%0.11%
Jul 202640%26.1%15.3%15.1%2.1%1.2%0.09%
Aug 202641.9%26.8%14.8%13.2%2.1%1%0.08%
Sep 2026———————

This month’s ranking, August 2026

  1. 1.Barfoot & Thompson

    41.9%

    held 1st · 16K estimated branded searches · +20.6% vs prior month · +1.8 points

  2. 2.Ray White

    26.8%

    held 2nd · 10.3K estimated branded searches · +18.6% vs prior month · +0.7 points

  3. 3.Bayleys

    14.8%

    held 3rd · 5.7K estimated branded searches · +11.6% vs prior month · -0.5 points

  4. 4.Harcourts

    13.2%

    held 4th · 5K estimated branded searches · +0.6% vs prior month · -1.9 points

  5. 5.New Zealand Sotheby’s International Realty

    2.1%

    held 5th · 820 estimated branded searches · +15.5% vs prior month · 0 points

  6. 6.Premium Real Estate

    1%

    held 6th · 400 estimated branded searches · 0% vs prior month · -0.2 points

  7. 7.Iron Bridge Real Estate

    0.08%

    held 7th · 30 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among auckland real estate agencies in New Zealand?

In August 2026, Barfoot & Thompson was the most searched among auckland real estate agencies in New Zealand, with an estimated 16K branded searches and 41.9% estimated Share of Search within this set. Ray White is in 2nd place, 15 percentage points behind at 26.8% Share of Search.

New Zealand auckland real estate agencies, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Barfoot & Thompson44% → 41.9%44.5%Nov 202540%Jul 20261st
Ray White23.9% → 26.8%27.4%Jan 202623.4%Dec 20252nd
Bayleys15.6% → 14.8%16.1%Dec 202513.9%Jan 20263rd
Harcourts13.8% → 13.2%15.4%Jan 202613.2%Mar 20264th
New Zealand Sotheby’s International Realty1.2% → 2.1%2.1%Aug 20261.2%Oct 20256th → 5th
Premium Real Estate1.4% → 1%1.5%Dec 20250.73%Apr 20265th → 6th
Iron Bridge Real Estate0.16% → 0.08%0.23%Dec 20250.08%Aug 20267th

Each finding as a sentence

  • Across the 11 months ending August 2026, Barfoot & Thompson’s estimated Share of Search among auckland real estate agencies in New Zealand decreased from 44% to 41.9%.
  • Across the 11 months ending August 2026, Ray White’s estimated Share of Search among auckland real estate agencies in New Zealand increased from 23.9% to 26.8%.
  • Across the 11 months ending August 2026, Bayleys’ estimated Share of Search among auckland real estate agencies in New Zealand decreased from 15.6% to 14.8%.
  • Across the 11 months ending August 2026, Harcourts’ estimated Share of Search among auckland real estate agencies in New Zealand decreased from 13.8% to 13.2%.
  • Across the 11 months ending August 2026, New Zealand Sotheby’s International Realty’s estimated Share of Search among auckland real estate agencies in New Zealand increased from 1.2% to 2.1%.
  • Across the 11 months ending August 2026, Barfoot & Thompson’s estimated Share of Search among auckland real estate agencies in New Zealand peaked at 44.5% in November 2025 and was lowest at 40% in July 2026.
  • Across the 11 months ending August 2026, Ray White’s estimated Share of Search among auckland real estate agencies in New Zealand peaked at 27.4% in January 2026 and was lowest at 23.4% in December 2025.
  • Across the 11 months ending August 2026, Bayleys’ estimated Share of Search among auckland real estate agencies in New Zealand peaked at 16.1% in December 2025 and was lowest at 13.9% in January 2026.
  • Across the 11 months ending August 2026, Harcourts’ estimated Share of Search among auckland real estate agencies in New Zealand peaked at 15.4% in January 2026 and was lowest at 13.2% in March 2026.
  • Across the 11 months ending August 2026, New Zealand Sotheby’s International Realty rose from 6th to 5th among auckland real estate agencies in New Zealand.
  • Across the 11 months ending August 2026, Premium Real Estate fell from 5th to 6th among auckland real estate agencies in New Zealand.
  • Across the 11 months ending August 2026, Iron Bridge Real Estate held steady: its estimated Share of Search among auckland real estate agencies in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand auckland real estate agencies in August 2026?

  1. In August 2026, Barfoot & Thompson gained estimated Share of Search among auckland real estate agencies in New Zealand, from 40% to 41.9%.

  2. In August 2026, Ray White gained estimated Share of Search among auckland real estate agencies in New Zealand, from 26.1% to 26.8%.

  3. In August 2026, Harcourts lost estimated Share of Search among auckland real estate agencies in New Zealand, from 15.1% to 13.2%.

  4. Estimated monthly branded searches for New Zealand Sotheby’s International Realty in New Zealand rose 57.7% over 11 measured months, from 520 to 820 in August 2026.

  5. Estimated monthly branded searches for Iron Bridge Real Estate in New Zealand fell 57.1% over 11 measured months, from 70 to 30 in August 2026.

  6. Estimated monthly branded searches for Premium Real Estate in New Zealand fell 34.4% over 11 measured months, from 610 to 400 in August 2026.

  7. Estimated monthly branded searches for Bayleys in New Zealand fell 18.1% over 11 measured months, from 6.9K to 5.7K in August 2026.

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