Brandwave

How popular isNew Zealand Sotheby’s International Realty?

In September 2026, people searched for New Zealand Sotheby’s International Realty by name about 250 times, about the same as the previous year. These searches made up 0.38% of all New Zealand Auckland real estate agency searches, placing New Zealand Sotheby’s International Realty seventh out of eight agencies. When we asked both ChatGPT and Google AI Overviews about Auckland real estate agencies, New Zealand Sotheby’s International Realty did not appear in any of the answers.

Search and AI answers in September 2026

New Zealand Sotheby’s International Realty is the seventh most searched of 8 competitors and not listed in any AI answer.

  1. Barfoot & ThompsonShare of searches 41.6%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  2. Ray WhiteShare of searches 24.2%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  3. BayleysShare of searches 16.9%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th
  4. HarcourtsShare of searches 13.5%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
  5. New Zealand Sotheby’s International RealtyShare of searches 0.38%Mentioned in 0 of 3 AI answersPlace in AI recommendations –

+3 more

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Top Auckland real estate agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions, New Zealand Sotheby’s International Realty did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Barfoot & Thompson1st
  2. Ray White2nd
  3. Harcourts3rd
  4. Bayleys4th
  5. Arizto5th
  6. Premium Real Estate–
  7. New Zealand Sotheby’s International Realty–
  8. Iron Bridge Real Estate–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Auckland real estate agencies

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which Auckland real estate agencies compete with New Zealand Sotheby’s International Realty?

New Zealand Sotheby’s International Realty against Auckland real estate agencies in New Zealand, by month

Share of searches by month for Barfoot & Thompson, Ray White, Bayleys, Harcourts, Arizto, New Zealand Sotheby’s International Realty. The figures are in the table below the chart.

View monthly share of searches table
MonthBarfoot & ThompsonRay WhiteBayleysHarcourtsAriztoPremium Real EstateNew Zealand Sotheby’s International RealtyIron Bridge Real Estate
Oct 202548.1%23.2%13.3%12.7%1.3%0.93%0.21%0.19%
Nov 202548.9%23.3%12.6%12.8%1.1%0.84%0.24%0.27%
Dec 202547.1%22.7%14.8%12.4%1.5%0.93%0.31%0.27%
Jan 202643.9%26.4%12.5%14.1%2.1%0.5%0.21%0.21%
Feb 202647.4%22.9%13.1%12.7%2.6%0.73%0.31%0.16%
Mar 202644.7%26%14%11.9%2.2%0.74%0.35%0.15%
Apr 202644.5%25.7%14%11.9%2.6%0.72%0.27%0.15%
May 202643%25.1%14.5%13.9%2.1%0.87%0.38%0.15%
Jun 202646.7%22.2%14.7%12.6%2.3%1.1%0.28%0.13%
Jul 202642.8%24.9%14.6%13.8%2.1%1.3%0.42%0.11%
Aug 202644.3%25.6%14%11.8%2.2%1.1%0.96%0.09%
Sep 202641.6%24.2%16.9%13.5%2.5%0.86%0.38%0.07%

  1. 1.Barfoot & Thompson

    41.6%

    Held 1st. 12.1K estimated branded searches, -18.2% vs prior month. Share -2.7 points.

  2. 2.Ray White

    24.2%

    Held 2nd. 7K estimated branded searches, -17.6% vs prior month. Share -1.4 points.

  3. 3.Bayleys

    16.9%

    Held 3rd. 4.9K estimated branded searches, +5.1% vs prior month. Share +2.9 points.

  4. 4.Harcourts

    13.5%

    Held 4th. 3.9K estimated branded searches, -0.25% vs prior month. Share +1.7 points.

  5. 5.Arizto

    2.5%

    Held 5th. 720 estimated branded searches, 0% vs prior month. Share +0.3 points.

  6. 6.Premium Real Estate

    0.86%

    Held 6th. 250 estimated branded searches, -32.4% vs prior month. Share -0.2 points.

  7. 7.New Zealand Sotheby’s International Realty

    0.38%

    Held 7th. 110 estimated branded searches, -65.6% vs prior month. Share -0.6 points.

  8. 8.Iron Bridge Real Estate

    0.07%

    Held 8th. 20 estimated branded searches, -33.3% vs prior month. Share 0 points.

Compare popularity between New Zealand Sotheby’s International Realty and its closest rivals

Every comparison with New Zealand Sotheby’s International Realty

16 comparisons

How has branded search demand for New Zealand Sotheby’s International Realty changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for New Zealand Sotheby’s International Realty in New Zealand held steady at 250.
  • Across the 12 months ending September 2026, New Zealand Sotheby’s International Realty’s share of searches among Auckland real estate agencies in New Zealand held steady, from 0.21% to 0.38%.

How did search popularity change for New Zealand Auckland real estate agencies in September 2026?

6 changes

  1. In September 2026, Bayleys gained share of searches among Auckland real estate agencies in New Zealand, from 14% to 16.9%.

  2. In September 2026, Harcourts gained share of searches among Auckland real estate agencies in New Zealand, from 11.8% to 13.5%.

  3. In September 2026, Barfoot & Thompson lost share of searches among Auckland real estate agencies in New Zealand, from 44.3% to 41.6%.

  4. In September 2026, Ray White lost share of searches among Auckland real estate agencies in New Zealand, from 25.6% to 24.2%.

  5. In September 2026, New Zealand Sotheby’s International Realty lost share of searches among Auckland real estate agencies in New Zealand, from 0.96% to 0.38%.

  6. Estimated monthly branded searches for Arizto in New Zealand rose 50% over 12 measured months, from 480 to 720 in September 2026.

How are New Zealand Sotheby’s International Realty’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using New Zealand Sotheby’s International Realty’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • new zealand sotheby's
  • new zealand sotheby's international realty
  • new zealand sothebys
  • nzsir

Do you work for New Zealand Sotheby’s International Realty? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does New Zealand Sotheby’s International Realty compete?

New Zealand Sotheby’s International Realty is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
residential real estate agencies14th of 150.16%Show ranking
Auckland real estate agencies7th of 80.38%Shown above
Wellington real estate agencies7th of 70.9%Show ranking
Taupo real estate agencies6th of 60.6%Show ranking
Queenstown real estate agencies5th of 82%Show ranking
Cambridge real estate agencies8th of 80.86%Show ranking
Kapiti real estate agencies6th of 61.9%Show ranking
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