Brandwave

Queenstown real estate agencies in New Zealand:Which brands are most popular in search?

In August 2026, Colliers was the most searched among queenstown real estate agencies in New Zealand, with an estimated 480 branded searches and 48% estimated Share of Search within this set.

Share of Search, August 2026
  1. Colliers48%
  2. Ray White46%
  3. One Agency3%
  4. Walker & Co Real Estate2%
  5. Queenstown Lakes Realty1%

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Share of SearchLeaderboard

Compare Queenstown real estate agencies using branded searches made in Queenstown. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among queenstown real estate agencies in New Zealand, by month

Share of Search by month for Colliers, Ray White, One Agency, Walker & Co Real Estate. The figures are in the table below the chart.

View monthly share of search table
MonthColliersRay WhiteOne AgencyWalker & Co Real EstateQueenstown Lakes Realty
Oct 202539%49.4%7.8%2.6%1.3%
Nov 202540.3%50.6%6.5%1.3%1.3%
Dec 202541.7%48.6%5.6%2.8%1.4%
Jan 202640.2%52.4%3.7%2.4%1.2%
Feb 202639.8%48.2%8.4%2.4%1.2%
Mar 202646.2%46.2%6.6%1.1%0%
Apr 202646.7%43.5%6.5%2.2%1.1%
May 202648.2%43.5%4.7%2.4%1.2%
Jun 202642.5%50%3.8%2.5%1.3%
Jul 202645.7%48.1%3.7%1.2%1.2%
Aug 202648%46%3%2%1%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Colliers

    48%

    moved from 2nd to 1st · 480 estimated branded searches · +29.7% vs prior month · +2.3 points

  2. 2.Ray White

    46%

    moved from 1st to 2nd · 460 estimated branded searches · +17.9% vs prior month · -2.1 points

  3. 3.One Agency

    3%

    held 3rd · 30 estimated branded searches · 0% vs prior month · -0.7 points

  4. 4.Walker & Co Real Estate

    2%

    moved from 5th to 4th · 20 estimated branded searches · +100% vs prior month · +0.8 points

  5. 5.Queenstown Lakes Realty

    1%

    moved from 4th to 5th · 10 estimated branded searches · 0% vs prior month · -0.2 points

Compare search popularity between leading brands

Which brand is most popular in search among queenstown real estate agencies in New Zealand?

In August 2026, Colliers was the most searched among queenstown real estate agencies in New Zealand, with an estimated 480 branded searches and 48% estimated Share of Search within this set. Ray White is in 2nd place, 2 percentage points behind at 46% Share of Search.

New Zealand queenstown real estate agencies, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Colliers39% → 48%48.2%May 202639%Oct 20252nd → 1st
Ray White49.4% → 46%52.4%Jan 202643.5%Apr 20261st → 2nd
One Agency7.8% → 3%8.4%Feb 20263%Aug 20263rd
Walker & Co Real Estate2.6% → 2%2.8%Dec 20251.1%Mar 20264th
Queenstown Lakes Realty1.3% → 1%1.4%Dec 20250%Mar 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Colliers’ estimated Share of Search among queenstown real estate agencies in New Zealand increased from 39% to 48%.
  • Across the 11 months ending August 2026, Ray White’s estimated Share of Search among queenstown real estate agencies in New Zealand decreased from 49.4% to 46%.
  • Across the 11 months ending August 2026, One Agency’s estimated Share of Search among queenstown real estate agencies in New Zealand decreased from 7.8% to 3%.
  • Across the 11 months ending August 2026, Walker & Co Real Estate’s estimated Share of Search among queenstown real estate agencies in New Zealand decreased from 2.6% to 2%.
  • Across the 11 months ending August 2026, Colliers’ estimated Share of Search among queenstown real estate agencies in New Zealand peaked at 48.2% in May 2026 and was lowest at 39% in October 2025.
  • Across the 11 months ending August 2026, Ray White’s estimated Share of Search among queenstown real estate agencies in New Zealand peaked at 52.4% in January 2026 and was lowest at 43.5% in April 2026.
  • Across the 11 months ending August 2026, One Agency’s estimated Share of Search among queenstown real estate agencies in New Zealand peaked at 8.4% in February 2026 and was lowest at 3% in August 2026.
  • Across the 11 months ending August 2026, Walker & Co Real Estate’s estimated Share of Search among queenstown real estate agencies in New Zealand peaked at 2.8% in December 2025 and was lowest at 1.1% in March 2026.
  • Across the 11 months ending August 2026, Queenstown Lakes Realty’s estimated Share of Search among queenstown real estate agencies in New Zealand peaked at 1.4% in December 2025 and was lowest at 0% in March 2026.
  • Across the 11 months ending August 2026, Colliers rose from 2nd to 1st among queenstown real estate agencies in New Zealand.
  • Across the 11 months ending August 2026, Ray White fell from 1st to 2nd among queenstown real estate agencies in New Zealand.
  • Across the 11 months ending August 2026, Queenstown Lakes Realty held steady: its estimated Share of Search among queenstown real estate agencies in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand queenstown real estate agencies in August 2026?

  1. In August 2026, Colliers overtook Ray White to take the highest estimated Share of Search among queenstown real estate agencies in New Zealand, at 48%.

  2. In August 2026, Walker & Co Real Estate overtook Queenstown Lakes Realty to rank 4th among queenstown real estate agencies in New Zealand, at 2%.

  3. In August 2026, Ray White lost estimated Share of Search among queenstown real estate agencies in New Zealand, from 48.1% to 46%.

  4. In August 2026, One Agency lost estimated Share of Search among queenstown real estate agencies in New Zealand, from 3.7% to 3%.

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