Brandwave

How popular isColliers?

In September 2026, people searched for Colliers by name about 2,860 times in New Zealand, a 15.6% decrease from the previous year. These searches made up 26.5% of all New Zealand Queenstown real estate agency searches, placing Colliers second out of eight agencies. When we asked both ChatGPT and Google AI Overviews about Queenstown real estate agencies, Colliers appeared in two of the four answers and was the fourth most recommended of the eight.

Search and AI answers in September 2026

Colliers is the second most searched of 8 competitors and the fourth most recommended in AI answers.

  1. Ray WhiteShare of searches 27.8%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th
  2. ColliersShare of searches 26.5%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
  3. Bayleys QueenstownShare of searches 25.8%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
  4. Harcourts QueenstownShare of searches 13.9%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  5. New Zealand Sotheby’s International RealtyShare of searches 2%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd

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Top Queenstown real estate agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Colliers was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Colliers is the fourth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Harcourts Queenstown1st
  2. New Zealand Sotheby’s International Realty2nd
  3. Bayleys Queenstown3rd
  4. Colliers4th
  5. Ray White5th
  6. One Agency–
  7. Walker & Co Real Estate–
  8. Queenstown Lakes Realty–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • New Zealand Sotheby’s International Realty4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Bayleys Queenstown3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Harcourts Queenstown3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Colliers2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ray White1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • One Agency0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Walker & Co Real Estate0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Queenstown Lakes Realty0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about Queenstown real estate agencies

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which Queenstown real estate agencies compete with Colliers?

Colliers against Queenstown real estate agencies in New Zealand, by month

Share of searches by month for Ray White, Colliers, Bayleys Queenstown, Harcourts Queenstown. The figures are in the table below the chart.

View monthly share of searches table
MonthRay WhiteColliersBayleys QueenstownHarcourts QueenstownNew Zealand Sotheby’s International RealtyOne AgencyWalker & Co Real EstateQueenstown Lakes Realty
Oct 202521.8%21%32.8%17.6%2.5%1.7%1.7%0.84%
Nov 202524.3%24.3%29.9%15.9%1.9%1.9%0.93%0.93%
Dec 202523.5%24.5%31.4%13.7%2%2%2%0.98%
Jan 202625.6%24%31.2%13.6%1.6%1.6%1.6%0.8%
Feb 202625.4%24.6%32%11.5%1.6%2.5%1.6%0.82%
Mar 202624.8%27.8%29.3%12.8%2.3%2.3%0.75%0%
Apr 202622.6%28.5%28.5%15.3%1.5%1.5%1.5%0.73%
May 202621.4%30.8%27.4%14.5%1.7%1.7%1.7%0.85%
Jun 202622.2%24.6%31%16.7%1.6%1.6%1.6%0.79%
Jul 202620.6%26.2%31%16.7%2.4%1.6%0.79%0.79%
Aug 202625%29.9%27.1%11.8%2.8%1.4%1.4%0.69%
Sep 202627.8%26.5%25.8%13.9%2%2%1.3%0.66%

  1. 1.Ray White

    27.8%

    Moved from 3rd to 1st. 420 estimated branded searches, +16.7% vs prior month. Share +2.8 points.

  2. 2.Colliers

    26.5%

    Moved from 1st to 2nd. 400 estimated branded searches, -7% vs prior month. Share -3.4 points.

  3. 3.Bayleys Queenstown

    25.8%

    Moved from 2nd to 3rd. 390 estimated branded searches, 0% vs prior month. Share -1.3 points.

  4. 4.Harcourts Queenstown

    13.9%

    Held 4th. 210 estimated branded searches, +23.5% vs prior month. Share +2.1 points.

  5. 5.New Zealand Sotheby’s International Realty

    2%

    Held 5th. 30 estimated branded searches, -25% vs prior month. Share -0.8 points.

  6. 6.One Agency

    2%

    Held 6th. 30 estimated branded searches, +50% vs prior month. Share +0.6 points.

  7. 7.Walker & Co Real Estate

    1.3%

    Held 7th. 20 estimated branded searches, 0% vs prior month. Share -0.1 points.

  8. 8.Queenstown Lakes Realty

    0.66%

    Held 8th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Colliers and its closest rivals

Every comparison with Colliers

17 comparisons

How has branded search demand for Colliers changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Colliers in New Zealand fell from 3.4K to 2.9K.
  • Across the 12 months ending September 2026, Colliers’ share of searches among Queenstown real estate agencies in New Zealand increased from 21% to 26.5%.
  • Across the 12 months ending September 2026, Colliers’ share of searches among Queenstown real estate agencies in New Zealand peaked at 30.8% in May 2026 and was lowest at 21% in October 2025.
  • Across the 12 months ending September 2026, Colliers rose from 3rd to 2nd among Queenstown real estate agencies in New Zealand.

How did search popularity change for New Zealand Queenstown real estate agencies in September 2026?

6 changes

  1. In September 2026, Ray White overtook Colliers and Bayleys Queenstown to become the leader among Queenstown real estate agencies in New Zealand, with 27.8% of the searches.

  2. In September 2026, Harcourts Queenstown gained share of searches among Queenstown real estate agencies in New Zealand, from 11.8% to 13.9%.

  3. In September 2026, One Agency gained share of searches among Queenstown real estate agencies in New Zealand, from 1.4% to 2%.

  4. In September 2026, Colliers lost share of searches among Queenstown real estate agencies in New Zealand, from 29.9% to 26.5%.

  5. In September 2026, Bayleys Queenstown lost share of searches among Queenstown real estate agencies in New Zealand, from 27.1% to 25.8%.

  6. In September 2026, New Zealand Sotheby’s International Realty lost share of searches among Queenstown real estate agencies in New Zealand, from 2.8% to 2%.

How are Colliers’ branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Colliers’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • colliers
  • colliers commercial
  • colliers intl
  • colliers lease
  • colliers office space
  • colliers property management
  • colliers queenstown
  • colliers realty
  • john colliers

Do you work for Colliers? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Colliers compete?

Colliers is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Facilities management companies2nd of 926.3%Show ranking
Commercial real estate agencies1st of 935.4%Show ranking
Queenstown real estate agencies2nd of 826.5%Shown above
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