Colliers vs NAI Harcourts:Which is more popular by branded search in New Zealand?
In August 2026, Colliers had more branded searches than NAI Harcourts among commercial real estate agencies in New Zealand. Colliers was estimated to have 3.7K branded searches compared to NAI Harcourts’ 250, and held a 47% Share of Search versus NAI Harcourts’ 3.2%.
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Which is more popular in search, Colliers or NAI Harcourts?
Compare the commercial property agencies New Zealand businesses lease and buy through. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Colliers, NAI Harcourts. The figures are in the table below the chart.
View monthly share of search table
| Month | Colliers | CBRE | Savills | JLL | NAI Harcourts | Knight Frank |
|---|---|---|---|---|---|---|
| Oct 2025 | 52.8% | 22.3% | 6.6% | 12% | 3.7% | 2.6% |
| Nov 2025 | 49.1% | 25.2% | 7.6% | 10.7% | 4.9% | 2.5% |
| Dec 2025 | 54.1% | 22.1% | 8% | 9.9% | 2.4% | 3.5% |
| Jan 2026 | 48.7% | 27.5% | 7% | 10.3% | 3% | 3.4% |
| Feb 2026 | 50.8% | 25.6% | 7.5% | 9.4% | 3.7% | 3% |
| Mar 2026 | 47.1% | 27% | 7.3% | 12.3% | 3.2% | 3.1% |
| Apr 2026 | 45.5% | 23.6% | 11.6% | 12.5% | 3.3% | 3.5% |
| May 2026 | 45.8% | 27.3% | 9.5% | 9.9% | 3.9% | 3.5% |
| Jun 2026 | 49.4% | 25.5% | 10.4% | 8.3% | 3.2% | 3.2% |
| Jul 2026 | 46% | 26.8% | 10.4% | 9.3% | 3.9% | 3.7% |
| Aug 2026 | 47% | 26.2% | 10.9% | 9.9% | 3.2% | 2.7% |
| Sep 2026 | — | — | — | — | — | — |
How has the Colliers and NAI Harcourts comparison changed over the last 12 months?
3 findings
- Colliers was ahead of NAI Harcourts in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Colliers’ estimated Share of Search among commercial real estate agencies in New Zealand moved from 52.8% to 47%, and its estimated monthly branded searches moved from 4.1K to 3.7K.
- Across the 11 months ending August 2026, NAI Harcourts’ estimated Share of Search among commercial real estate agencies in New Zealand moved from 3.7% to 3.2%, and its estimated monthly branded searches moved from 290 to 250.
How did search popularity change for New Zealand commercial real estate agencies in August 2026?
2 changes
In August 2026, Colliers gained estimated Share of Search among commercial real estate agencies in New Zealand, from 46% to 47%.
In August 2026, NAI Harcourts lost estimated Share of Search among commercial real estate agencies in New Zealand, from 3.9% to 3.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Colliers’ and NAI Harcourts’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Colliers
15 branded search terms
- colliers
- colliers co nz
- colliers commercial
- colliers commercial real estate
- colliers intl
- colliers lease
- colliers near me
- colliers new zealand
- colliers nz
- colliers office space
- colliers property management
- colliers queenstown
- colliers real estate
- colliers realty
- john colliers
NAI Harcourts
2 branded search terms
- nai harcourts
- nai harcourts grenadier
Put your own brand in this comparison
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