How popular isNAI Harcourts in search?
In August 2026, there were an estimated 250 branded searches for NAI Harcourts in New Zealand which is down 13.8% over the last 11 months. NAI Harcourts holds 3.2% estimated Share of Search among New Zealand commercial real estate agencies and is ranked 5th of 6 competitors for search popularity.
Colliers47%
CBRE26.2%
Savills10.9%
JLL9.9%
NAI Harcourts3.2%
Knight Frank2.7%
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Which commercial real estate agencies compete with NAI Harcourts?
Share of Search by month for Colliers, CBRE, Savills, JLL, NAI Harcourts, Knight Frank. The figures are in the table below the chart.
View monthly share of search table
| Month | Colliers | CBRE | Savills | JLL | NAI Harcourts | Knight Frank |
|---|---|---|---|---|---|---|
| Oct 2025 | 52.8% | 22.3% | 6.6% | 12% | 3.7% | 2.6% |
| Nov 2025 | 49.1% | 25.2% | 7.6% | 10.7% | 4.9% | 2.5% |
| Dec 2025 | 54.1% | 22.1% | 8% | 9.9% | 2.4% | 3.5% |
| Jan 2026 | 48.7% | 27.5% | 7% | 10.3% | 3% | 3.4% |
| Feb 2026 | 50.8% | 25.6% | 7.5% | 9.4% | 3.7% | 3% |
| Mar 2026 | 47.1% | 27% | 7.3% | 12.3% | 3.2% | 3.1% |
| Apr 2026 | 45.5% | 23.6% | 11.6% | 12.5% | 3.3% | 3.5% |
| May 2026 | 45.8% | 27.3% | 9.5% | 9.9% | 3.9% | 3.5% |
| Jun 2026 | 49.4% | 25.5% | 10.4% | 8.3% | 3.2% | 3.2% |
| Jul 2026 | 46% | 26.8% | 10.4% | 9.3% | 3.9% | 3.7% |
| Aug 2026 | 47% | 26.2% | 10.9% | 9.9% | 3.2% | 2.7% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 47% | 3.7K | +23.2% | +1.1 points | |
| 2, held 2nd | 26.2% | 2K | +17.9% | -0.6 points | |
| 3, held 3rd | 10.9% | 850 | +26.9% | +0.6 points | |
| 4, held 4th | 9.9% | 770 | +28.3% | +0.6 points | |
| 5, held 5th | 3.2% | 250 | 0% | -0.7 points | |
| 6, held 6th | 2.7% | 210 | -12.5% | -1 points |
1.
Colliers47%
held 1st · 3.7K estimated branded searches · +23.2% vs prior month · +1.1 points
2.
CBRE26.2%
held 2nd · 2K estimated branded searches · +17.9% vs prior month · -0.6 points
3.
Savills10.9%
held 3rd · 850 estimated branded searches · +26.9% vs prior month · +0.6 points
4.
JLL9.9%
held 4th · 770 estimated branded searches · +28.3% vs prior month · +0.6 points
3.2%
held 5th · 250 estimated branded searches · 0% vs prior month · -0.7 points
2.7%
held 6th · 210 estimated branded searches · -12.5% vs prior month · -1 points
Compare search popularity between NAI Harcourts and its closest rivals
How has branded search demand for NAI Harcourts changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for NAI Harcourts in New Zealand fell from 290 to 250.
- Across the 11 months ending August 2026, NAI Harcourts’ estimated Share of Search among commercial real estate agencies in New Zealand peaked at 4.9% in November 2025 and was lowest at 2.4% in December 2025.
How did search popularity change for New Zealand commercial real estate agencies in August 2026?
6 changes
In August 2026, Colliers gained estimated Share of Search among commercial real estate agencies in New Zealand, from 46% to 47%.
In August 2026, JLL gained estimated Share of Search among commercial real estate agencies in New Zealand, from 9.3% to 9.9%.
In August 2026, Savills gained estimated Share of Search among commercial real estate agencies in New Zealand, from 10.4% to 10.9%.
In August 2026, Knight Frank lost estimated Share of Search among commercial real estate agencies in New Zealand, from 3.7% to 2.7%.
In August 2026, NAI Harcourts lost estimated Share of Search among commercial real estate agencies in New Zealand, from 3.9% to 3.2%.
In August 2026, CBRE lost estimated Share of Search among commercial real estate agencies in New Zealand, from 26.8% to 26.2%.
How is NAI Harcourts measured?
Brandwave collects information about searches that people make online using NAI Harcourts’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- nai harcourts
- nai harcourts grenadier
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Is NAI Harcourts your brand?
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