Brandwave

How popular isCBRE?

In September 2026, people searched for CBRE by name about 1,850 times in New Zealand, a 20.9% increase from the previous year. These searches made up 28.4% of all New Zealand commercial real estate agency searches, placing CBRE second out of nine agencies. When we asked both ChatGPT and Google AI Overviews about commercial real estate agencies, CBRE appeared in all answers and was the most recommended of the nine.

Search and AI answers in September 2026

CBRE is the second most searched of 9 competitors and the most recommended in AI answers.

  1. ColliersShare of searches 35.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  2. CBREShare of searches 28.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. JLLShare of searches 10.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  4. SavillsShare of searches 9.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 8th
  5. BayleysShare of searches 4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd

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Top commercial real estate agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, CBRE appeared in all five answers. CBRE is the most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. CBRE1st
  2. Bayleys2nd
  3. Colliers3rd
  4. JLL4th
  5. James Group5th
  6. Cushman & Wakefield6th
  7. NAI Harcourts7th
  8. Savills8th
  9. Knight Frank–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • CBRE5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Colliers4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • JLL4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bayleys4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • James Group2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • NAI Harcourts2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cushman & Wakefield2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Savills1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Knight Frank0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about commercial real estate agencies

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which commercial real estate agencies compete with CBRE?

CBRE against commercial real estate agencies in New Zealand, by month

Share of searches by month for Colliers, CBRE, JLL, Savills, Bayleys, James Group, NAI Harcourts, Knight Frank. The figures are in the table below the chart.

View monthly share of searches table
MonthColliersCBREJLLSavillsBayleysJames GroupNAI HarcourtsKnight FrankCushman & Wakefield
Oct 202542.2%23%10.5%5.9%3.2%5.9%4.4%2.4%2.6%
Nov 202538.4%26.3%9.4%6.6%4.3%5.3%5.7%2.3%1.8%
Dec 202543.2%23.3%9.5%7.3%3.8%4.7%2.9%3.3%2%
Jan 202637.4%29%9.2%6.3%4%5%3.5%3.5%2.1%
Feb 202641.7%27%8.5%6%3.9%3.9%4.3%2.7%2.1%
Mar 202637.2%28.2%11.2%6.4%4.2%4.2%3.7%2.9%2.2%
Apr 202635.8%24.6%11.5%9.6%4.2%5.1%3.8%3.5%1.8%
May 202634.8%28.5%8.8%7.5%4.9%6%4.5%3.4%1.7%
Jun 202640.5%27.1%7.4%8.8%3.1%4.7%3.8%2.9%1.6%
Jul 202634.5%27.1%8.8%8.8%4.7%5.8%4.5%3.2%2.5%
Aug 202635.8%28.4%9.3%9.1%4%5%3.9%2.8%1.7%
Sep 202635.4%28.4%10.9%9.2%4%4%3.7%2.8%1.7%

  1. 1.Colliers

    35.4%

    Held 1st. 2.3K estimated branded searches, 0% vs prior month. Share -0.4 points.

  2. 2.CBRE

    28.4%

    Held 2nd. 1.9K estimated branded searches, +1.1% vs prior month. Share 0 points.

  3. 3.JLL

    10.9%

    Held 3rd. 710 estimated branded searches, +18.3% vs prior month. Share +1.6 points.

  4. 4.Savills

    9.2%

    Held 4th. 600 estimated branded searches, +1.7% vs prior month. Share +0.1 points.

  5. 5.Bayleys

    4%

    Moved from 6th to 5th. 260 estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.James Group

    4%

    Moved from 5th to 6th. 260 estimated branded searches, -18.8% vs prior month. Share -1 points.

  7. 7.NAI Harcourts

    3.7%

    Held 7th. 240 estimated branded searches, -4% vs prior month. Share -0.2 points.

  8. 8.Knight Frank

    2.8%

    Held 8th. 180 estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Cushman & Wakefield

    1.7%

    Held 9th. 110 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between CBRE and its closest rivals

Every comparison with CBRE

8 comparisons

How has branded search demand for CBRE changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for CBRE in New Zealand rose from 1.5K to 1.9K.
  • Across the 12 months ending September 2026, CBRE’s share of searches among commercial real estate agencies in New Zealand increased from 23% to 28.4%.
  • Across the 12 months ending September 2026, CBRE’s share of searches among commercial real estate agencies in New Zealand peaked at 29% in January 2026 and was lowest at 23% in October 2025.

How did search popularity change for New Zealand commercial real estate agencies in September 2026?

6 changes

  1. In September 2026, JLL gained share of searches among commercial real estate agencies in New Zealand, from 9.3% to 10.9%.

  2. In September 2026, James Group lost share of searches among commercial real estate agencies in New Zealand, from 5% to 4%.

  3. In September 2026, Bayleys rose from 6th to 5th among commercial real estate agencies in New Zealand.

  4. Estimated monthly branded searches for Savills in New Zealand rose 53.8% over 12 measured months, from 390 to 600 in September 2026.

  5. Estimated monthly branded searches for CBRE in New Zealand rose 20.9% over 12 measured months, from 1.5K to 1.9K in September 2026.

  6. Estimated monthly branded searches for Knight Frank in New Zealand rose 12.5% over 12 measured months, from 160 to 180 in September 2026.

How are CBRE’s branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using CBRE’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • cbre
  • cbre commercial property
  • cbre group
  • cbre lease
  • cbre ltd
  • cbre office space
  • cbre valuation

Do you work for CBRE? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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