CBRE vs NAI Harcourts:Which is more popular by branded search in New Zealand?
In August 2026, CBRE had more branded searches than NAI Harcourts among commercial real estate agencies in New Zealand. CBRE was estimated to have 2K branded searches compared to NAI Harcourts’ 250, and held a 29.4% Share of Search versus NAI Harcourts’ 3.6%.
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Which is more popular in search, CBRE or NAI Harcourts?
Compare the commercial property agencies New Zealand businesses lease and buy through. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for CBRE, NAI Harcourts. The figures are in the table below the chart.
View monthly share of search table
| Month | Colliers | CBRE | Savills | JLL | NAI Harcourts | Knight Frank |
|---|---|---|---|---|---|---|
| Oct 2025 | 47.7% | 24.6% | 7.4% | 13.3% | 4.1% | 2.8% |
| Nov 2025 | 43.4% | 28% | 8.5% | 11.9% | 5.4% | 2.8% |
| Dec 2025 | 48.5% | 24.8% | 9% | 11% | 2.7% | 4% |
| Jan 2026 | 42.7% | 30.8% | 7.9% | 11.5% | 3.3% | 3.8% |
| Feb 2026 | 45.8% | 28.2% | 8.2% | 10.3% | 4.1% | 3.4% |
| Mar 2026 | 41.7% | 29.8% | 8.1% | 13.6% | 3.5% | 3.4% |
| Apr 2026 | 39.8% | 26% | 12.8% | 13.8% | 3.6% | 3.9% |
| May 2026 | 40.6% | 29.9% | 10.5% | 10.9% | 4.3% | 3.8% |
| Jun 2026 | 44.9% | 27.8% | 11.3% | 9% | 3.5% | 3.5% |
| Jul 2026 | 40% | 29.7% | 11.5% | 10.3% | 4.3% | 4.1% |
| Aug 2026 | 40.5% | 29.4% | 12.3% | 11.1% | 3.6% | 3% |
| Sep 2026 | — | — | — | — | — | — |
How has the CBRE and NAI Harcourts comparison changed over the last 12 months?
3 findings
- CBRE was ahead of NAI Harcourts in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, CBRE’s estimated Share of Search among commercial real estate agencies in New Zealand moved from 24.6% to 29.4%, and its estimated monthly branded searches moved from 1.7K to 2K.
- Across the 11 months ending August 2026, NAI Harcourts’ estimated Share of Search among commercial real estate agencies in New Zealand moved from 4.1% to 3.6%, and its estimated monthly branded searches moved from 290 to 250.
How did search popularity change for New Zealand commercial real estate agencies in August 2026?
2 changes
In August 2026, NAI Harcourts lost estimated Share of Search among commercial real estate agencies in New Zealand, from 4.3% to 3.6%.
Estimated monthly branded searches for CBRE in New Zealand rose 17.2% over 11 measured months, from 1.7K to 2K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using CBRE’s and NAI Harcourts’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
CBRE
10 branded search terms
- cbre
- cbre co nz
- cbre commercial property
- cbre group
- cbre lease
- cbre ltd
- cbre near me
- cbre nz
- cbre office space
- cbre valuation
NAI Harcourts
2 branded search terms
- nai harcourts
- nai harcourts grenadier
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Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.