How popular isCBRE in search?
In August 2026, there were an estimated 2K branded searches for CBRE in New Zealand which is up 17.2% over the last 11 months. CBRE holds 29.4% estimated Share of Search among New Zealand commercial real estate agencies and is ranked 2nd of 6 competitors for search popularity.
Colliers40.5%
CBRE29.4%
Savills12.3%
JLL11.1%
NAI Harcourts3.6%
Knight Frank3%
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Which commercial real estate agencies compete with CBRE?
Share of Search by month for Colliers, CBRE, Savills, JLL, NAI Harcourts, Knight Frank. The figures are in the table below the chart.
View monthly share of search table
| Month | Colliers | CBRE | Savills | JLL | NAI Harcourts | Knight Frank |
|---|---|---|---|---|---|---|
| Oct 2025 | 47.7% | 24.6% | 7.4% | 13.3% | 4.1% | 2.8% |
| Nov 2025 | 43.4% | 28% | 8.5% | 11.9% | 5.4% | 2.8% |
| Dec 2025 | 48.5% | 24.8% | 9% | 11% | 2.7% | 4% |
| Jan 2026 | 42.7% | 30.8% | 7.9% | 11.5% | 3.3% | 3.8% |
| Feb 2026 | 45.8% | 28.2% | 8.2% | 10.3% | 4.1% | 3.4% |
| Mar 2026 | 41.7% | 29.8% | 8.1% | 13.6% | 3.5% | 3.4% |
| Apr 2026 | 39.8% | 26% | 12.8% | 13.8% | 3.6% | 3.9% |
| May 2026 | 40.6% | 29.9% | 10.5% | 10.9% | 4.3% | 3.8% |
| Jun 2026 | 44.9% | 27.8% | 11.3% | 9% | 3.5% | 3.5% |
| Jul 2026 | 40% | 29.7% | 11.5% | 10.3% | 4.3% | 4.1% |
| Aug 2026 | 40.5% | 29.4% | 12.3% | 11.1% | 3.6% | 3% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 40.5% | 2.8K | +20.6% | +0.5 points | |
| 2, held 2nd | 29.4% | 2K | +17.9% | -0.3 points | |
| 3, held 3rd | 12.3% | 850 | +26.9% | +0.8 points | |
| 4, held 4th | 11.1% | 770 | +28.3% | +0.8 points | |
| 5, held 5th | 3.6% | 250 | 0% | -0.7 points | |
| 6, held 6th | 3% | 210 | -12.5% | -1.1 points |
1.
Colliers40.5%
held 1st · 2.8K estimated branded searches · +20.6% vs prior month · +0.5 points
2.
CBRE29.4%
held 2nd · 2K estimated branded searches · +17.9% vs prior month · -0.3 points
3.
Savills12.3%
held 3rd · 850 estimated branded searches · +26.9% vs prior month · +0.8 points
4.
JLL11.1%
held 4th · 770 estimated branded searches · +28.3% vs prior month · +0.8 points
3.6%
held 5th · 250 estimated branded searches · 0% vs prior month · -0.7 points
3%
held 6th · 210 estimated branded searches · -12.5% vs prior month · -1.1 points
Compare search popularity between CBRE and its closest rivals
How has branded search demand for CBRE changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for CBRE in New Zealand rose from 1.7K to 2K.
- Across the 11 months ending August 2026, CBRE’s estimated Share of Search among commercial real estate agencies in New Zealand increased from 24.6% to 29.4%.
- Across the 11 months ending August 2026, CBRE’s estimated Share of Search among commercial real estate agencies in New Zealand peaked at 30.8% in January 2026 and was lowest at 24.6% in October 2025.
How did search popularity change for New Zealand commercial real estate agencies in August 2026?
6 changes
In August 2026, JLL gained estimated Share of Search among commercial real estate agencies in New Zealand, from 10.3% to 11.1%.
In August 2026, Savills gained estimated Share of Search among commercial real estate agencies in New Zealand, from 11.5% to 12.3%.
In August 2026, Colliers gained estimated Share of Search among commercial real estate agencies in New Zealand, from 40% to 40.5%.
In August 2026, Knight Frank lost estimated Share of Search among commercial real estate agencies in New Zealand, from 4.1% to 3%.
In August 2026, NAI Harcourts lost estimated Share of Search among commercial real estate agencies in New Zealand, from 4.3% to 3.6%.
Estimated monthly branded searches for CBRE in New Zealand rose 17.2% over 11 measured months, from 1.7K to 2K in August 2026.
How is CBRE measured?
Brandwave collects information about searches that people make online using CBRE’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
10 branded search terms
- cbre
- cbre co nz
- cbre commercial property
- cbre group
- cbre lease
- cbre ltd
- cbre near me
- cbre nz
- cbre office space
- cbre valuation
Do you work for CBRE? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is CBRE your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.