CBRE vs Colliers:Which is more popular by branded search in New Zealand?
In August 2026, Colliers had more branded searches than CBRE among commercial real estate agencies in New Zealand. Colliers was estimated to have 3.7K branded searches compared to CBRE’s 2K, and held a 47% Share of Search versus CBRE’s 26.2%.
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Which is more popular in search, CBRE or Colliers?
Compare the commercial property agencies New Zealand businesses lease and buy through. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Colliers, CBRE. The figures are in the table below the chart.
View monthly share of search table
| Month | Colliers | CBRE | Savills | JLL | NAI Harcourts | Knight Frank |
|---|---|---|---|---|---|---|
| Oct 2025 | 52.8% | 22.3% | 6.6% | 12% | 3.7% | 2.6% |
| Nov 2025 | 49.1% | 25.2% | 7.6% | 10.7% | 4.9% | 2.5% |
| Dec 2025 | 54.1% | 22.1% | 8% | 9.9% | 2.4% | 3.5% |
| Jan 2026 | 48.7% | 27.5% | 7% | 10.3% | 3% | 3.4% |
| Feb 2026 | 50.8% | 25.6% | 7.5% | 9.4% | 3.7% | 3% |
| Mar 2026 | 47.1% | 27% | 7.3% | 12.3% | 3.2% | 3.1% |
| Apr 2026 | 45.5% | 23.6% | 11.6% | 12.5% | 3.3% | 3.5% |
| May 2026 | 45.8% | 27.3% | 9.5% | 9.9% | 3.9% | 3.5% |
| Jun 2026 | 49.4% | 25.5% | 10.4% | 8.3% | 3.2% | 3.2% |
| Jul 2026 | 46% | 26.8% | 10.4% | 9.3% | 3.9% | 3.7% |
| Aug 2026 | 47% | 26.2% | 10.9% | 9.9% | 3.2% | 2.7% |
| Sep 2026 | — | — | — | — | — | — |
How has the CBRE and Colliers comparison changed over the last 12 months?
3 findings
- Colliers was ahead of CBRE in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, CBRE’s estimated Share of Search among commercial real estate agencies in New Zealand moved from 22.3% to 26.2%, and its estimated monthly branded searches moved from 1.7K to 2K.
- Across the 11 months ending August 2026, Colliers’ estimated Share of Search among commercial real estate agencies in New Zealand moved from 52.8% to 47%, and its estimated monthly branded searches moved from 4.1K to 3.7K.
How did search popularity change for New Zealand commercial real estate agencies in August 2026?
2 changes
In August 2026, Colliers gained estimated Share of Search among commercial real estate agencies in New Zealand, from 46% to 47%.
In August 2026, CBRE lost estimated Share of Search among commercial real estate agencies in New Zealand, from 26.8% to 26.2%.
How each brand is measured
Brandwave collects information about searches that people make online using CBRE’s and Colliers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
CBRE
10 branded search terms
- cbre
- cbre co nz
- cbre commercial property
- cbre group
- cbre lease
- cbre ltd
- cbre near me
- cbre nz
- cbre office space
- cbre valuation
Colliers
15 branded search terms
- colliers
- colliers co nz
- colliers commercial
- colliers commercial real estate
- colliers intl
- colliers lease
- colliers near me
- colliers new zealand
- colliers nz
- colliers office space
- colliers property management
- colliers queenstown
- colliers real estate
- colliers realty
- john colliers
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