How popular isColliers in search?
In August 2026, there were an estimated 3.7K branded searches for Colliers in New Zealand which is down 11.4% over the last 11 months. Colliers holds 47% estimated Share of Search among New Zealand commercial real estate agencies and is ranked 1st of 6 competitors for search popularity.
Colliers47%
CBRE26.2%
Savills10.9%
JLL9.9%
NAI Harcourts3.2%
Knight Frank2.7%
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Which commercial real estate agencies compete with Colliers?
Share of Search by month for Colliers, CBRE, Savills, JLL, NAI Harcourts, Knight Frank. The figures are in the table below the chart.
View monthly share of search table
| Month | Colliers | CBRE | Savills | JLL | NAI Harcourts | Knight Frank |
|---|---|---|---|---|---|---|
| Oct 2025 | 52.8% | 22.3% | 6.6% | 12% | 3.7% | 2.6% |
| Nov 2025 | 49.1% | 25.2% | 7.6% | 10.7% | 4.9% | 2.5% |
| Dec 2025 | 54.1% | 22.1% | 8% | 9.9% | 2.4% | 3.5% |
| Jan 2026 | 48.7% | 27.5% | 7% | 10.3% | 3% | 3.4% |
| Feb 2026 | 50.8% | 25.6% | 7.5% | 9.4% | 3.7% | 3% |
| Mar 2026 | 47.1% | 27% | 7.3% | 12.3% | 3.2% | 3.1% |
| Apr 2026 | 45.5% | 23.6% | 11.6% | 12.5% | 3.3% | 3.5% |
| May 2026 | 45.8% | 27.3% | 9.5% | 9.9% | 3.9% | 3.5% |
| Jun 2026 | 49.4% | 25.5% | 10.4% | 8.3% | 3.2% | 3.2% |
| Jul 2026 | 46% | 26.8% | 10.4% | 9.3% | 3.9% | 3.7% |
| Aug 2026 | 47% | 26.2% | 10.9% | 9.9% | 3.2% | 2.7% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 47% | 3.7K | +23.2% | +1.1 points | |
| 2, held 2nd | 26.2% | 2K | +17.9% | -0.6 points | |
| 3, held 3rd | 10.9% | 850 | +26.9% | +0.6 points | |
| 4, held 4th | 9.9% | 770 | +28.3% | +0.6 points | |
| 5, held 5th | 3.2% | 250 | 0% | -0.7 points | |
| 6, held 6th | 2.7% | 210 | -12.5% | -1 points |
1.
Colliers47%
held 1st · 3.7K estimated branded searches · +23.2% vs prior month · +1.1 points
2.
CBRE26.2%
held 2nd · 2K estimated branded searches · +17.9% vs prior month · -0.6 points
3.
Savills10.9%
held 3rd · 850 estimated branded searches · +26.9% vs prior month · +0.6 points
4.
JLL9.9%
held 4th · 770 estimated branded searches · +28.3% vs prior month · +0.6 points
3.2%
held 5th · 250 estimated branded searches · 0% vs prior month · -0.7 points
2.7%
held 6th · 210 estimated branded searches · -12.5% vs prior month · -1 points
Compare search popularity between Colliers and its closest rivals
How has branded search demand for Colliers changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Colliers in New Zealand fell from 4.1K to 3.7K.
- Across the 11 months ending August 2026, Colliers’ estimated Share of Search among commercial real estate agencies in New Zealand decreased from 52.8% to 47%.
- Across the 11 months ending August 2026, Colliers’ estimated Share of Search among commercial real estate agencies in New Zealand peaked at 54.1% in December 2025 and was lowest at 45.5% in April 2026.
How did search popularity change for New Zealand commercial real estate agencies in August 2026?
6 changes
In August 2026, Colliers gained estimated Share of Search among commercial real estate agencies in New Zealand, from 46% to 47%.
In August 2026, JLL gained estimated Share of Search among commercial real estate agencies in New Zealand, from 9.3% to 9.9%.
In August 2026, Savills gained estimated Share of Search among commercial real estate agencies in New Zealand, from 10.4% to 10.9%.
In August 2026, Knight Frank lost estimated Share of Search among commercial real estate agencies in New Zealand, from 3.7% to 2.7%.
In August 2026, NAI Harcourts lost estimated Share of Search among commercial real estate agencies in New Zealand, from 3.9% to 3.2%.
In August 2026, CBRE lost estimated Share of Search among commercial real estate agencies in New Zealand, from 26.8% to 26.2%.
Which queenstown real estate agencies compete with Colliers?
Share of Search by month for Ray White, Colliers. The figures are in the table below the chart.
View monthly share of search table
| Month | Ray White | Colliers | One Agency | Walker & Co Real Estate | Queenstown Lakes Realty |
|---|---|---|---|---|---|
| Oct 2025 | 92.7% | 5.3% | 1.9% | 0.1% | 0.03% |
| Nov 2025 | 93.7% | 4.6% | 1.6% | 0.09% | 0.01% |
| Dec 2025 | 93.7% | 4.7% | 1.5% | 0.05% | 0.02% |
| Jan 2026 | 94.2% | 3.9% | 1.8% | 0.12% | 0.01% |
| Feb 2026 | 93.1% | 5.2% | 1.5% | 0.16% | 0.03% |
| Mar 2026 | 93.5% | 5% | 1.4% | 0.12% | 0.01% |
| Apr 2026 | 94.2% | 4.4% | 1.2% | 0.16% | 0.01% |
| May 2026 | 93.6% | 4.9% | 1.3% | 0.13% | 0.01% |
| Jun 2026 | 93.1% | 5.7% | 1.1% | 0.13% | 0.01% |
| Jul 2026 | 94.4% | 4.4% | 1.2% | 0.09% | 0.01% |
| Aug 2026 | 93.3% | 5.4% | 1.3% | 0.09% | 0.01% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 93.3% | 63.6K | -0.72% | -1.1 points | |
| 2, held 2nd | 5.4% | 3.7K | +23.2% | +1 points | |
| 3, held 3rd | 1.3% | 870 | +10.1% | +0.1 points | |
| 4, held 4th | 0.09% | 60 | 0% | 0 points | |
| 5, held 5th | 0.01% | 10 | 0% | 0 points |
93.3%
held 1st · 63.6K estimated branded searches · -0.72% vs prior month · -1.1 points
2.
Colliers5.4%
held 2nd · 3.7K estimated branded searches · +23.2% vs prior month · +1 points
1.3%
held 3rd · 870 estimated branded searches · +10.1% vs prior month · +0.1 points
0.09%
held 4th · 60 estimated branded searches · 0% vs prior month · 0 points
0.01%
held 5th · 10 estimated branded searches · 0% vs prior month · 0 points
Compare search popularity between Colliers and its closest rivals
How has branded search demand for Colliers changed in New Zealand over the last 12 months?
1 finding
- Across the 11 months ending August 2026, Colliers’ estimated Share of Search among queenstown real estate agencies in New Zealand peaked at 5.7% in June 2026 and was lowest at 3.9% in January 2026.
How did search popularity change for New Zealand queenstown real estate agencies in August 2026?
5 changes
In August 2026, Colliers gained estimated Share of Search among queenstown real estate agencies in New Zealand, from 4.4% to 5.4%.
In August 2026, Ray White lost estimated Share of Search among queenstown real estate agencies in New Zealand, from 94.4% to 93.3%.
Estimated monthly branded searches for Queenstown Lakes Realty in New Zealand fell 50% over 11 measured months, from 20 to 10 in August 2026.
Estimated monthly branded searches for One Agency in New Zealand fell 39.6% over 11 measured months, from 1.4K to 870 in August 2026.
Estimated monthly branded searches for Walker & Co Real Estate in New Zealand fell 25% over 11 measured months, from 80 to 60 in August 2026.
How is Colliers measured?
Brandwave collects information about searches that people make online using Colliers’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
15 branded search terms
- colliers
- colliers co nz
- colliers commercial
- colliers commercial real estate
- colliers intl
- colliers lease
- colliers near me
- colliers new zealand
- colliers nz
- colliers office space
- colliers property management
- colliers queenstown
- colliers real estate
- colliers realty
- john colliers
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