Brandwave

Commercial real estate agencies in New Zealand:Which brands are most popular in search?

In August 2026, Colliers was the most searched among commercial real estate agencies in New Zealand, with an estimated 3.7K branded searches and 47% estimated Share of Search within this set.

Share of Search, August 2026
  1. Colliers47%
  2. CBRE26.2%
  3. Savills10.9%
  4. JLL9.9%
  5. NAI Harcourts3.2%
  6. Knight Frank2.7%

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Share of SearchLeaderboard

Compare the commercial property agencies New Zealand businesses lease and buy through. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among commercial real estate agencies in New Zealand, by month

Share of Search by month for Colliers, CBRE, Savills, JLL, NAI Harcourts, Knight Frank. The figures are in the table below the chart.

View monthly share of search table
MonthColliersCBRESavillsJLLNAI HarcourtsKnight Frank
Oct 202552.8%22.3%6.6%12%3.7%2.6%
Nov 202549.1%25.2%7.6%10.7%4.9%2.5%
Dec 202554.1%22.1%8%9.9%2.4%3.5%
Jan 202648.7%27.5%7%10.3%3%3.4%
Feb 202650.8%25.6%7.5%9.4%3.7%3%
Mar 202647.1%27%7.3%12.3%3.2%3.1%
Apr 202645.5%23.6%11.6%12.5%3.3%3.5%
May 202645.8%27.3%9.5%9.9%3.9%3.5%
Jun 202649.4%25.5%10.4%8.3%3.2%3.2%
Jul 202646%26.8%10.4%9.3%3.9%3.7%
Aug 202647%26.2%10.9%9.9%3.2%2.7%
Sep 2026——————

This month’s ranking, August 2026

  1. held 1st · 3.7K estimated branded searches · +23.2% vs prior month · +1.1 points

  2. 2.CBRE

    26.2%

    held 2nd · 2K estimated branded searches · +17.9% vs prior month · -0.6 points

  3. 3.Savills

    10.9%

    held 3rd · 850 estimated branded searches · +26.9% vs prior month · +0.6 points

  4. 4.JLL

    9.9%

    held 4th · 770 estimated branded searches · +28.3% vs prior month · +0.6 points

  5. held 5th · 250 estimated branded searches · 0% vs prior month · -0.7 points

  6. held 6th · 210 estimated branded searches · -12.5% vs prior month · -1 points

Compare search popularity between leading brands

Which brand is most popular in search among commercial real estate agencies in New Zealand?

In August 2026, Colliers was the most searched among commercial real estate agencies in New Zealand, with an estimated 3.7K branded searches and 47% estimated Share of Search within this set. CBRE is in 2nd place, 20.8 percentage points behind at 26.2% Share of Search.

New Zealand commercial real estate agencies, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Colliers52.8% → 47%54.1%Dec 202545.5%Apr 20261st
CBRE22.3% → 26.2%27.5%Jan 202622.1%Dec 20252nd
Savills6.6% → 10.9%11.6%Apr 20266.6%Oct 20254th → 3rd
JLL12% → 9.9%12.5%Apr 20268.3%Jun 20263rd → 4th
NAI Harcourts3.7% → 3.2%4.9%Nov 20252.4%Dec 20255th
Knight Frank2.6% → 2.7%3.7%Jul 20262.5%Nov 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, Colliers’ estimated Share of Search among commercial real estate agencies in New Zealand decreased from 52.8% to 47%.
  • Across the 11 months ending August 2026, CBRE’s estimated Share of Search among commercial real estate agencies in New Zealand increased from 22.3% to 26.2%.
  • Across the 11 months ending August 2026, Savills’ estimated Share of Search among commercial real estate agencies in New Zealand increased from 6.6% to 10.9%.
  • Across the 11 months ending August 2026, JLL’s estimated Share of Search among commercial real estate agencies in New Zealand decreased from 12% to 9.9%.
  • Across the 11 months ending August 2026, Colliers’ estimated Share of Search among commercial real estate agencies in New Zealand peaked at 54.1% in December 2025 and was lowest at 45.5% in April 2026.
  • Across the 11 months ending August 2026, CBRE’s estimated Share of Search among commercial real estate agencies in New Zealand peaked at 27.5% in January 2026 and was lowest at 22.1% in December 2025.
  • Across the 11 months ending August 2026, Savills’ estimated Share of Search among commercial real estate agencies in New Zealand peaked at 11.6% in April 2026 and was lowest at 6.6% in October 2025.
  • Across the 11 months ending August 2026, JLL’s estimated Share of Search among commercial real estate agencies in New Zealand peaked at 12.5% in April 2026 and was lowest at 8.3% in June 2026.
  • Across the 11 months ending August 2026, NAI Harcourts’ estimated Share of Search among commercial real estate agencies in New Zealand peaked at 4.9% in November 2025 and was lowest at 2.4% in December 2025.
  • Across the 11 months ending August 2026, Knight Frank’s estimated Share of Search among commercial real estate agencies in New Zealand peaked at 3.7% in July 2026 and was lowest at 2.5% in November 2025.
  • Across the 11 months ending August 2026, Savills rose from 4th to 3rd among commercial real estate agencies in New Zealand.
  • Across the 11 months ending August 2026, JLL fell from 3rd to 4th among commercial real estate agencies in New Zealand.
  • Across the 11 months ending August 2026, NAI Harcourts and Knight Frank held steady: their estimated Share of Search among commercial real estate agencies in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand commercial real estate agencies in August 2026?

  1. In August 2026, Colliers gained estimated Share of Search among commercial real estate agencies in New Zealand, from 46% to 47%.

  2. In August 2026, JLL gained estimated Share of Search among commercial real estate agencies in New Zealand, from 9.3% to 9.9%.

  3. In August 2026, Savills gained estimated Share of Search among commercial real estate agencies in New Zealand, from 10.4% to 10.9%.

  4. In August 2026, Knight Frank lost estimated Share of Search among commercial real estate agencies in New Zealand, from 3.7% to 2.7%.

  5. In August 2026, NAI Harcourts lost estimated Share of Search among commercial real estate agencies in New Zealand, from 3.9% to 3.2%.

  6. In August 2026, CBRE lost estimated Share of Search among commercial real estate agencies in New Zealand, from 26.8% to 26.2%.

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