Commercial real estate agencies in New Zealand:Which brands are most popular in search?
In August 2026, Colliers was the most searched among commercial real estate agencies in New Zealand, with an estimated 3.7K branded searches and 47% estimated Share of Search within this set.
Colliers47%
CBRE26.2%
Savills10.9%
JLL9.9%
NAI Harcourts3.2%
Knight Frank2.7%
Follow commercial real estate agencies and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Share of SearchLeaderboard
Compare the commercial property agencies New Zealand businesses lease and buy through. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Colliers, CBRE, Savills, JLL, NAI Harcourts, Knight Frank. The figures are in the table below the chart.
View monthly share of search table
| Month | Colliers | CBRE | Savills | JLL | NAI Harcourts | Knight Frank |
|---|---|---|---|---|---|---|
| Oct 2025 | 52.8% | 22.3% | 6.6% | 12% | 3.7% | 2.6% |
| Nov 2025 | 49.1% | 25.2% | 7.6% | 10.7% | 4.9% | 2.5% |
| Dec 2025 | 54.1% | 22.1% | 8% | 9.9% | 2.4% | 3.5% |
| Jan 2026 | 48.7% | 27.5% | 7% | 10.3% | 3% | 3.4% |
| Feb 2026 | 50.8% | 25.6% | 7.5% | 9.4% | 3.7% | 3% |
| Mar 2026 | 47.1% | 27% | 7.3% | 12.3% | 3.2% | 3.1% |
| Apr 2026 | 45.5% | 23.6% | 11.6% | 12.5% | 3.3% | 3.5% |
| May 2026 | 45.8% | 27.3% | 9.5% | 9.9% | 3.9% | 3.5% |
| Jun 2026 | 49.4% | 25.5% | 10.4% | 8.3% | 3.2% | 3.2% |
| Jul 2026 | 46% | 26.8% | 10.4% | 9.3% | 3.9% | 3.7% |
| Aug 2026 | 47% | 26.2% | 10.9% | 9.9% | 3.2% | 2.7% |
| Sep 2026 | — | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 47% | 3.7K | +23.2% | +1.1 points | |
| 2, held 2nd | 26.2% | 2K | +17.9% | -0.6 points | |
| 3, held 3rd | 10.9% | 850 | +26.9% | +0.6 points | |
| 4, held 4th | 9.9% | 770 | +28.3% | +0.6 points | |
| 5, held 5th | 3.2% | 250 | 0% | -0.7 points | |
| 6, held 6th | 2.7% | 210 | -12.5% | -1 points |
1.
Colliers47%
held 1st · 3.7K estimated branded searches · +23.2% vs prior month · +1.1 points
2.
CBRE26.2%
held 2nd · 2K estimated branded searches · +17.9% vs prior month · -0.6 points
3.
Savills10.9%
held 3rd · 850 estimated branded searches · +26.9% vs prior month · +0.6 points
4.
JLL9.9%
held 4th · 770 estimated branded searches · +28.3% vs prior month · +0.6 points
3.2%
held 5th · 250 estimated branded searches · 0% vs prior month · -0.7 points
2.7%
held 6th · 210 estimated branded searches · -12.5% vs prior month · -1 points
Compare search popularity between leading brands

Colliers vs CBRE: compare search popularity
Colliers vs Savills: compare search popularity
Colliers vs JLL: compare search popularity
Colliers vs NAI Harcourts: compare search popularity
CBRE vs Savills: compare search popularity
CBRE vs JLL: compare search popularity
CBRE vs NAI Harcourts: compare search popularity
Savills vs JLL: compare search popularity
Savills vs NAI Harcourts: compare search popularity
JLL vs NAI Harcourts: compare search popularity- Compare any of these brands
Which brand is most popular in search among commercial real estate agencies in New Zealand?
6 brands
In August 2026, Colliers was the most searched among commercial real estate agencies in New Zealand, with an estimated 3.7K branded searches and 47% estimated Share of Search within this set. CBRE is in 2nd place, 20.8 percentage points behind at 26.2% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| 52.8% → 47% | 54.1%Dec 2025 | 45.5%Apr 2026 | 1st | |
| 22.3% → 26.2% | 27.5%Jan 2026 | 22.1%Dec 2025 | 2nd | |
| 6.6% → 10.9% | 11.6%Apr 2026 | 6.6%Oct 2025 | 4th → 3rd | |
| 12% → 9.9% | 12.5%Apr 2026 | 8.3%Jun 2026 | 3rd → 4th | |
| 3.7% → 3.2% | 4.9%Nov 2025 | 2.4%Dec 2025 | 5th | |
| 2.6% → 2.7% | 3.7%Jul 2026 | 2.5%Nov 2025 | 6th |
Each finding as a sentence
- Across the 11 months ending August 2026, Colliers’ estimated Share of Search among commercial real estate agencies in New Zealand decreased from 52.8% to 47%.
- Across the 11 months ending August 2026, CBRE’s estimated Share of Search among commercial real estate agencies in New Zealand increased from 22.3% to 26.2%.
- Across the 11 months ending August 2026, Savills’ estimated Share of Search among commercial real estate agencies in New Zealand increased from 6.6% to 10.9%.
- Across the 11 months ending August 2026, JLL’s estimated Share of Search among commercial real estate agencies in New Zealand decreased from 12% to 9.9%.
- Across the 11 months ending August 2026, Colliers’ estimated Share of Search among commercial real estate agencies in New Zealand peaked at 54.1% in December 2025 and was lowest at 45.5% in April 2026.
- Across the 11 months ending August 2026, CBRE’s estimated Share of Search among commercial real estate agencies in New Zealand peaked at 27.5% in January 2026 and was lowest at 22.1% in December 2025.
- Across the 11 months ending August 2026, Savills’ estimated Share of Search among commercial real estate agencies in New Zealand peaked at 11.6% in April 2026 and was lowest at 6.6% in October 2025.
- Across the 11 months ending August 2026, JLL’s estimated Share of Search among commercial real estate agencies in New Zealand peaked at 12.5% in April 2026 and was lowest at 8.3% in June 2026.
- Across the 11 months ending August 2026, NAI Harcourts’ estimated Share of Search among commercial real estate agencies in New Zealand peaked at 4.9% in November 2025 and was lowest at 2.4% in December 2025.
- Across the 11 months ending August 2026, Knight Frank’s estimated Share of Search among commercial real estate agencies in New Zealand peaked at 3.7% in July 2026 and was lowest at 2.5% in November 2025.
- Across the 11 months ending August 2026, Savills rose from 4th to 3rd among commercial real estate agencies in New Zealand.
- Across the 11 months ending August 2026, JLL fell from 3rd to 4th among commercial real estate agencies in New Zealand.
- Across the 11 months ending August 2026, NAI Harcourts and Knight Frank held steady: their estimated Share of Search among commercial real estate agencies in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand commercial real estate agencies in August 2026?
6 changes

In August 2026, Colliers gained estimated Share of Search among commercial real estate agencies in New Zealand, from 46% to 47%.

In August 2026, JLL gained estimated Share of Search among commercial real estate agencies in New Zealand, from 9.3% to 9.9%.

In August 2026, Savills gained estimated Share of Search among commercial real estate agencies in New Zealand, from 10.4% to 10.9%.

In August 2026, Knight Frank lost estimated Share of Search among commercial real estate agencies in New Zealand, from 3.7% to 2.7%.

In August 2026, NAI Harcourts lost estimated Share of Search among commercial real estate agencies in New Zealand, from 3.9% to 3.2%.

In August 2026, CBRE lost estimated Share of Search among commercial real estate agencies in New Zealand, from 26.8% to 26.2%.

See your own brand in this picture
Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.