Brandwave

Colliers vs Cushman & Wakefield:Which is more popular?

In September 2026, Colliers had more branded searches than Cushman & Wakefield among facilities management companies in New Zealand. Colliers had about 2,060 branded searches, while Cushman & Wakefield had 110. Colliers made up 26.3% of all facilities management company searches we track, and Cushman & Wakefield accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about facilities management companies, Colliers appeared in one of the five answers and Cushman & Wakefield in none.

Among facilities management companies in New Zealand in September 2026

Who do people search for more?

Colliers, about 19 searches for every 1 for Cushman & Wakefield

Colliers 2.1K searchesCushman & Wakefield 110 searches

Who does AI mention more?

Colliers, mentioned in 1 of 5 answers, Cushman & Wakefield in 0

Colliers in 1 of 5Cushman & Wakefield in 0 of 5

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Top facilities management companies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Colliers was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Cushman & Wakefield did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. OCS1st
  2. Downer2nd
  3. BGIS3rd
  4. Access4th
  5. NPM Management5th
  6. ISS6th
  7. Spotless7th
  8. Colliers–
  9. Cushman & Wakefield–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Access3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OCS3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Downer2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BGIS2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • NPM Management2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Colliers1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Spotless1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ISS1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cushman & Wakefield0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about facilities management companies

5 answers

  • Asked ChatGPT

    “Which facilities management company should I hire in New Zealand?”

    1. 1OCS
    2. 2Downer
    3. 3BGIS
    4. 4Access
    5. 5NPM Management

  • Asked ChatGPT

    “What are the best facilities management companies in New Zealand?”

    1. 1OCS
    2. 2Downer
    3. 3BGIS
    4. 4Access
    5. 5NPM Management
    6. 6ISS
    7. 7Spotless

  • Asked ChatGPT

    “What's the best facilities management company in New Zealand for building upkeep?”

    1. 1Access

  • Searched Google, AI Overview

    “facilities management nz”

    1. 1Colliers

  • Searched Google, AI Overview

    “best facilities management company”

    1. 1OCS

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Colliers or Cushman & Wakefield more popular in search?

This chart shows how often people search Google for Colliers and Cushman & Wakefield by name. Each line represents a brand's share of searches for all nine facilities management companies we track, month by month, from searches in New Zealand.

Colliers and Cushman & Wakefield among facilities management companies in New Zealand, by month

Share of searches by month for Colliers, Cushman & Wakefield. The figures are in the table below the chart.

View monthly share of searches table
MonthDownerColliersBGISAccessSpotlessOCSISSCushman & WakefieldNPM Management
Oct 202539%31.6%12.2%3.9%3.9%4%3.2%2.1%0.12%
Nov 202544.6%26.8%11.2%4.1%4.1%5.1%2.7%1.4%0.13%
Dec 202539.7%30.4%12.4%2.9%4.5%4.7%3.6%1.6%0.17%
Jan 202644.3%24.8%13.9%2.9%4.4%4.4%3.6%1.5%0.14%
Feb 202636.9%32.6%11.2%4.1%5%3.4%5%1.8%0.13%
Mar 202643.5%28.7%9.6%3.5%4.2%4.3%4.2%1.8%0.11%
Apr 202640.9%29.1%10.2%3.7%4.5%5.5%4.5%1.6%0.14%
May 202641.7%27.4%11.5%4.2%5.1%5.2%3.4%1.4%0.13%
Jun 202638.2%30.9%11.9%5.7%3.8%4.8%3.1%1.3%0.12%
Jul 202639.7%24.1%13.7%5.3%5.3%5.5%4.4%1.9%0.14%
Aug 202636.8%24%14.9%4.5%10.1%4.6%3.7%1.3%0.11%
Sep 202637%26.3%16.6%6.1%5%4.1%3.3%1.4%0.13%

How has the Colliers and Cushman & Wakefield comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand facilities management companies in September 2026?

2 changes

  1. In September 2026, Colliers gained share of searches among facilities management companies in New Zealand, from 24% to 26.3%.

  2. Estimated monthly branded searches for Cushman & Wakefield in New Zealand fell 35.3% over 12 measured months, from 170 to 110 in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Colliers’ and Cushman & Wakefield’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Colliers

3 branded search terms

  • colliers
  • colliers intl
  • john colliers

Cushman & Wakefield

1 branded search term

  • cushman wakefield

How the Brand Demand Index is measured

Other head-to-heads among facilities management companies

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