Brandwave

Colliers vs James Group:Which is more popular?

In September 2026, Colliers had more branded searches than James Group among commercial real estate agencies in New Zealand. Colliers had about 2,310 branded searches, while James Group had 260. Colliers made up 35.4% of all commercial real estate agency searches we track, and James Group accounted for 4%. When we asked ChatGPT and Google AI Overviews about commercial real estate agencies, Colliers appeared in four of the five answers and James Group in two. Colliers was mentioned before James Group in four out of five answers.

Among commercial real estate agencies in New Zealand in September 2026

Who do people search for more?

Colliers, about 9 searches for every 1 for James Group

Colliers 2.3K searchesJames Group 260 searches

Who does AI mention more?

Colliers, mentioned in 4 of 5 answers, James Group in 2

Colliers in 4 of 5James Group in 2 of 5

Who does AI recommend more?

Colliers, named ahead of James Group in 4 of 5 answers

Colliers first in 4James Group first in 1

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Top commercial real estate agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Colliers was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. James Group was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Colliers was listed before James Group in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. CBRE1st
  2. Bayleys2nd
  3. Colliers3rd
  4. JLL4th
  5. James Group5th
  6. Cushman & Wakefield6th
  7. NAI Harcourts7th
  8. Savills8th
  9. Knight Frank–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • CBRE5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Colliers4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • JLL4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bayleys4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • James Group2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • NAI Harcourts2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cushman & Wakefield2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Savills1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Knight Frank0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about commercial real estate agencies

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Colliers or James Group more popular in search?

This chart shows how often people search Google for Colliers and James Group by name. Each line represents a brand's share of searches for all nine commercial real estate agencies we track, month by month, from searches in New Zealand.

Colliers and James Group among commercial real estate agencies in New Zealand, by month

Share of searches by month for Colliers, James Group. The figures are in the table below the chart.

View monthly share of searches table
MonthColliersCBREJLLSavillsBayleysJames GroupNAI HarcourtsKnight FrankCushman & Wakefield
Oct 202542.2%23%10.5%5.9%3.2%5.9%4.4%2.4%2.6%
Nov 202538.4%26.3%9.4%6.6%4.3%5.3%5.7%2.3%1.8%
Dec 202543.2%23.3%9.5%7.3%3.8%4.7%2.9%3.3%2%
Jan 202637.4%29%9.2%6.3%4%5%3.5%3.5%2.1%
Feb 202641.7%27%8.5%6%3.9%3.9%4.3%2.7%2.1%
Mar 202637.2%28.2%11.2%6.4%4.2%4.2%3.7%2.9%2.2%
Apr 202635.8%24.6%11.5%9.6%4.2%5.1%3.8%3.5%1.8%
May 202634.8%28.5%8.8%7.5%4.9%6%4.5%3.4%1.7%
Jun 202640.5%27.1%7.4%8.8%3.1%4.7%3.8%2.9%1.6%
Jul 202634.5%27.1%8.8%8.8%4.7%5.8%4.5%3.2%2.5%
Aug 202635.8%28.4%9.3%9.1%4%5%3.9%2.8%1.7%
Sep 202635.4%28.4%10.9%9.2%4%4%3.7%2.8%1.7%

How has the Colliers and James Group comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand commercial real estate agencies in September 2026?

2 changes

  1. In September 2026, James Group lost share of searches among commercial real estate agencies in New Zealand, from 5% to 4%.

  2. Estimated monthly branded searches for Colliers in New Zealand fell 17.5% over 12 measured months, from 2.8K to 2.3K in September 2026.

How are branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Colliers’ and James Group’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Colliers

7 branded search terms

  • colliers
  • colliers commercial
  • colliers intl
  • colliers lease
  • colliers office space
  • colliers realty
  • john colliers

James Group

1 branded search term

  • james group

How the Brand Demand Index is measured

Other head-to-heads among commercial real estate agencies

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