CBRE vs JLL:Which is more popular?
In September 2026, CBRE had more branded searches than JLL among commercial real estate agencies in New Zealand. CBRE had about 1,850 branded searches, while JLL had 710. CBRE made up 28.4% of all commercial real estate agency searches we track, and JLL accounted for 10.9%. When we asked ChatGPT and Google AI Overviews about commercial real estate agencies, CBRE appeared in all five answers and JLL in four. CBRE was mentioned before JLL in every answer.
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Top commercial real estate agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, CBRE appeared in all five answers. JLL was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. CBRE was listed before JLL in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
CBRE1st
Bayleys2nd
Colliers3rd
JLL4th
James Group5th
Cushman & Wakefield6th
NAI Harcourts7th
Savills8th
Knight Frank–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- CBRE5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Colliers4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- JLL4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bayleys4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- James Group2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- NAI Harcourts2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Cushman & Wakefield2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Savills1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Knight Frank0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about commercial real estate agencies
5 answers
Asked ChatGPT
“Which commercial real estate agency should I hire in New Zealand?”
Asked ChatGPT
“What are the best commercial real estate agencies in New Zealand?”
Asked ChatGPT
“What's the best commercial real estate agency in New Zealand for office leasing?”
Searched Google, AI Overview
“commercial property agency”
Searched Google, AI Overview
“best commercial real estate agent”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is CBRE or JLL more popular in search?
This chart shows how often people search Google for CBRE and JLL by name. Each line represents a brand's share of searches for all nine commercial real estate agencies we track, month by month, from searches in New Zealand.
Share of searches by month for CBRE, JLL. The figures are in the table below the chart.
View monthly share of searches table
| Month | Colliers | CBRE | JLL | Savills | Bayleys | James Group | NAI Harcourts | Knight Frank | Cushman & Wakefield |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 42.2% | 23% | 10.5% | 5.9% | 3.2% | 5.9% | 4.4% | 2.4% | 2.6% |
| Nov 2025 | 38.4% | 26.3% | 9.4% | 6.6% | 4.3% | 5.3% | 5.7% | 2.3% | 1.8% |
| Dec 2025 | 43.2% | 23.3% | 9.5% | 7.3% | 3.8% | 4.7% | 2.9% | 3.3% | 2% |
| Jan 2026 | 37.4% | 29% | 9.2% | 6.3% | 4% | 5% | 3.5% | 3.5% | 2.1% |
| Feb 2026 | 41.7% | 27% | 8.5% | 6% | 3.9% | 3.9% | 4.3% | 2.7% | 2.1% |
| Mar 2026 | 37.2% | 28.2% | 11.2% | 6.4% | 4.2% | 4.2% | 3.7% | 2.9% | 2.2% |
| Apr 2026 | 35.8% | 24.6% | 11.5% | 9.6% | 4.2% | 5.1% | 3.8% | 3.5% | 1.8% |
| May 2026 | 34.8% | 28.5% | 8.8% | 7.5% | 4.9% | 6% | 4.5% | 3.4% | 1.7% |
| Jun 2026 | 40.5% | 27.1% | 7.4% | 8.8% | 3.1% | 4.7% | 3.8% | 2.9% | 1.6% |
| Jul 2026 | 34.5% | 27.1% | 8.8% | 8.8% | 4.7% | 5.8% | 4.5% | 3.2% | 2.5% |
| Aug 2026 | 35.8% | 28.4% | 9.3% | 9.1% | 4% | 5% | 3.9% | 2.8% | 1.7% |
| Sep 2026 | 35.4% | 28.4% | 10.9% | 9.2% | 4% | 4% | 3.7% | 2.8% | 1.7% |
How has the CBRE and JLL comparison changed over the last 12 months?
3 findings
- CBRE was ahead of JLL in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, CBRE’s share of searches among commercial real estate agencies in New Zealand moved from 23% to 28.4%, and its estimated monthly branded searches moved from 1.5K to 1.9K.
- Across the 12 months ending September 2026, JLL’s share of searches among commercial real estate agencies in New Zealand moved from 10.5% to 10.9%, and its estimated monthly branded searches moved from 700 to 710.
How did search popularity change for New Zealand commercial real estate agencies in September 2026?
2 changes
In September 2026, JLL gained share of searches among commercial real estate agencies in New Zealand, from 9.3% to 10.9%.
Estimated monthly branded searches for CBRE in New Zealand rose 20.9% over 12 measured months, from 1.5K to 1.9K in September 2026.
How are branded searches counted?
12 search terms
Brandwave collects information about searches that people make online using CBRE’s and JLL’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among commercial real estate agencies
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