How popular isJLL in search?
In August 2026, there were an estimated 770 branded searches for JLL in New Zealand which is down 18.1% over the last 11 months. JLL holds 9.9% estimated Share of Search among New Zealand commercial real estate agencies and is ranked 4th of 6 competitors for search popularity.
Colliers47%
CBRE26.2%
Savills10.9%
JLL9.9%
NAI Harcourts3.2%
Knight Frank2.7%
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Which commercial real estate agencies compete with JLL?
Share of Search by month for Colliers, CBRE, Savills, JLL, NAI Harcourts, Knight Frank. The figures are in the table below the chart.
View monthly share of search table
| Month | Colliers | CBRE | Savills | JLL | NAI Harcourts | Knight Frank |
|---|---|---|---|---|---|---|
| Oct 2025 | 52.8% | 22.3% | 6.6% | 12% | 3.7% | 2.6% |
| Nov 2025 | 49.1% | 25.2% | 7.6% | 10.7% | 4.9% | 2.5% |
| Dec 2025 | 54.1% | 22.1% | 8% | 9.9% | 2.4% | 3.5% |
| Jan 2026 | 48.7% | 27.5% | 7% | 10.3% | 3% | 3.4% |
| Feb 2026 | 50.8% | 25.6% | 7.5% | 9.4% | 3.7% | 3% |
| Mar 2026 | 47.1% | 27% | 7.3% | 12.3% | 3.2% | 3.1% |
| Apr 2026 | 45.5% | 23.6% | 11.6% | 12.5% | 3.3% | 3.5% |
| May 2026 | 45.8% | 27.3% | 9.5% | 9.9% | 3.9% | 3.5% |
| Jun 2026 | 49.4% | 25.5% | 10.4% | 8.3% | 3.2% | 3.2% |
| Jul 2026 | 46% | 26.8% | 10.4% | 9.3% | 3.9% | 3.7% |
| Aug 2026 | 47% | 26.2% | 10.9% | 9.9% | 3.2% | 2.7% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 47% | 3.7K | +23.2% | +1.1 points | |
| 2, held 2nd | 26.2% | 2K | +17.9% | -0.6 points | |
| 3, held 3rd | 10.9% | 850 | +26.9% | +0.6 points | |
| 4, held 4th | 9.9% | 770 | +28.3% | +0.6 points | |
| 5, held 5th | 3.2% | 250 | 0% | -0.7 points | |
| 6, held 6th | 2.7% | 210 | -12.5% | -1 points |
1.
Colliers47%
held 1st · 3.7K estimated branded searches · +23.2% vs prior month · +1.1 points
2.
CBRE26.2%
held 2nd · 2K estimated branded searches · +17.9% vs prior month · -0.6 points
3.
Savills10.9%
held 3rd · 850 estimated branded searches · +26.9% vs prior month · +0.6 points
4.
JLL9.9%
held 4th · 770 estimated branded searches · +28.3% vs prior month · +0.6 points
3.2%
held 5th · 250 estimated branded searches · 0% vs prior month · -0.7 points
2.7%
held 6th · 210 estimated branded searches · -12.5% vs prior month · -1 points
Compare search popularity between JLL and its closest rivals
How has branded search demand for JLL changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for JLL in New Zealand fell from 940 to 770.
- Across the 11 months ending August 2026, JLL’s estimated Share of Search among commercial real estate agencies in New Zealand decreased from 12% to 9.9%.
- Across the 11 months ending August 2026, JLL’s estimated Share of Search among commercial real estate agencies in New Zealand peaked at 12.5% in April 2026 and was lowest at 8.3% in June 2026.
- Across the 11 months ending August 2026, JLL fell from 3rd to 4th among commercial real estate agencies in New Zealand.
How did search popularity change for New Zealand commercial real estate agencies in August 2026?
6 changes

In August 2026, Colliers gained estimated Share of Search among commercial real estate agencies in New Zealand, from 46% to 47%.

In August 2026, JLL gained estimated Share of Search among commercial real estate agencies in New Zealand, from 9.3% to 9.9%.

In August 2026, Savills gained estimated Share of Search among commercial real estate agencies in New Zealand, from 10.4% to 10.9%.

In August 2026, Knight Frank lost estimated Share of Search among commercial real estate agencies in New Zealand, from 3.7% to 2.7%.

In August 2026, NAI Harcourts lost estimated Share of Search among commercial real estate agencies in New Zealand, from 3.9% to 3.2%.

In August 2026, CBRE lost estimated Share of Search among commercial real estate agencies in New Zealand, from 26.8% to 26.2%.
How is JLL measured?
Brandwave collects information about searches that people make online using JLL’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
8 branded search terms
- jll
- jll au
- jll co
- jll commercial property
- jll lease
- jll near me
- jll nz
- jll office space
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Is JLL your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.