JLL vs NAI Harcourts:Which is more popular by branded search in New Zealand?
In August 2026, JLL had more branded searches than NAI Harcourts among commercial real estate agencies in New Zealand. JLL was estimated to have 770 branded searches compared to NAI Harcourts’ 250, and held an 11.1% Share of Search versus NAI Harcourts’ 3.6%.
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Which is more popular in search, JLL or NAI Harcourts?
Compare the commercial property agencies New Zealand businesses lease and buy through. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for JLL, NAI Harcourts. The figures are in the table below the chart.
View monthly share of search table
| Month | Colliers | CBRE | Savills | JLL | NAI Harcourts | Knight Frank |
|---|---|---|---|---|---|---|
| Oct 2025 | 47.7% | 24.6% | 7.4% | 13.3% | 4.1% | 2.8% |
| Nov 2025 | 43.4% | 28% | 8.5% | 11.9% | 5.4% | 2.8% |
| Dec 2025 | 48.5% | 24.8% | 9% | 11% | 2.7% | 4% |
| Jan 2026 | 42.7% | 30.8% | 7.9% | 11.5% | 3.3% | 3.8% |
| Feb 2026 | 45.8% | 28.2% | 8.2% | 10.3% | 4.1% | 3.4% |
| Mar 2026 | 41.7% | 29.8% | 8.1% | 13.6% | 3.5% | 3.4% |
| Apr 2026 | 39.8% | 26% | 12.8% | 13.8% | 3.6% | 3.9% |
| May 2026 | 40.6% | 29.9% | 10.5% | 10.9% | 4.3% | 3.8% |
| Jun 2026 | 44.9% | 27.8% | 11.3% | 9% | 3.5% | 3.5% |
| Jul 2026 | 40% | 29.7% | 11.5% | 10.3% | 4.3% | 4.1% |
| Aug 2026 | 40.5% | 29.4% | 12.3% | 11.1% | 3.6% | 3% |
| Sep 2026 | — | — | — | — | — | — |
How has the JLL and NAI Harcourts comparison changed over the last 12 months?
3 findings
- JLL was ahead of NAI Harcourts in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, JLL’s estimated Share of Search among commercial real estate agencies in New Zealand moved from 13.3% to 11.1%, and its estimated monthly branded searches moved from 940 to 770.
- Across the 11 months ending August 2026, NAI Harcourts’ estimated Share of Search among commercial real estate agencies in New Zealand moved from 4.1% to 3.6%, and its estimated monthly branded searches moved from 290 to 250.
How did search popularity change for New Zealand commercial real estate agencies in August 2026?
2 changes
In August 2026, JLL gained estimated Share of Search among commercial real estate agencies in New Zealand, from 10.3% to 11.1%.
In August 2026, NAI Harcourts lost estimated Share of Search among commercial real estate agencies in New Zealand, from 4.3% to 3.6%.
How each brand is measured
Brandwave collects information about searches that people make online using JLL’s and NAI Harcourts’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
JLL
8 branded search terms
- jll
- jll au
- jll co
- jll commercial property
- jll lease
- jll near me
- jll nz
- jll office space
NAI Harcourts
2 branded search terms
- nai harcourts
- nai harcourts grenadier
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.