CBRE vs Knight Frank:Which is more popular by branded search in New Zealand?
In August 2026, CBRE had more branded searches than Knight Frank among commercial real estate agencies in New Zealand. CBRE was estimated to have 2K branded searches compared to Knight Frank’s 210, and held a 26.2% Share of Search versus Knight Frank’s 2.7%.
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Which is more popular in search, CBRE or Knight Frank?
Compare the commercial property agencies New Zealand businesses lease and buy through. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for CBRE, Knight Frank. The figures are in the table below the chart.
View monthly share of search table
| Month | Colliers | CBRE | Savills | JLL | NAI Harcourts | Knight Frank |
|---|---|---|---|---|---|---|
| Oct 2025 | 52.8% | 22.3% | 6.6% | 12% | 3.7% | 2.6% |
| Nov 2025 | 49.1% | 25.2% | 7.6% | 10.7% | 4.9% | 2.5% |
| Dec 2025 | 54.1% | 22.1% | 8% | 9.9% | 2.4% | 3.5% |
| Jan 2026 | 48.7% | 27.5% | 7% | 10.3% | 3% | 3.4% |
| Feb 2026 | 50.8% | 25.6% | 7.5% | 9.4% | 3.7% | 3% |
| Mar 2026 | 47.1% | 27% | 7.3% | 12.3% | 3.2% | 3.1% |
| Apr 2026 | 45.5% | 23.6% | 11.6% | 12.5% | 3.3% | 3.5% |
| May 2026 | 45.8% | 27.3% | 9.5% | 9.9% | 3.9% | 3.5% |
| Jun 2026 | 49.4% | 25.5% | 10.4% | 8.3% | 3.2% | 3.2% |
| Jul 2026 | 46% | 26.8% | 10.4% | 9.3% | 3.9% | 3.7% |
| Aug 2026 | 47% | 26.2% | 10.9% | 9.9% | 3.2% | 2.7% |
| Sep 2026 | — | — | — | — | — | — |
How has the CBRE and Knight Frank comparison changed over the last 12 months?
3 findings
- CBRE was ahead of Knight Frank in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, CBRE’s estimated Share of Search among commercial real estate agencies in New Zealand moved from 22.3% to 26.2%, and its estimated monthly branded searches moved from 1.7K to 2K.
- Across the 11 months ending August 2026, Knight Frank’s estimated Share of Search among commercial real estate agencies in New Zealand moved from 2.6% to 2.7%, and its estimated monthly branded searches moved from 200 to 210.
How did search popularity change for New Zealand commercial real estate agencies in August 2026?
2 changes
In August 2026, Knight Frank lost estimated Share of Search among commercial real estate agencies in New Zealand, from 3.7% to 2.7%.
In August 2026, CBRE lost estimated Share of Search among commercial real estate agencies in New Zealand, from 26.8% to 26.2%.
How each brand is measured
Brandwave collects information about searches that people make online using CBRE’s and Knight Frank’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
CBRE
10 branded search terms
- cbre
- cbre co nz
- cbre commercial property
- cbre group
- cbre lease
- cbre ltd
- cbre near me
- cbre nz
- cbre office space
- cbre valuation
Knight Frank
8 branded search terms
- knight frank
- knight frank commercial property
- knight frank commercial real estate
- knight frank england
- knight frank near me
- knight frank new zealand
- knight frank nz
- knightfrank
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.