Brandwave

How popular isKnight Frank in search?

In August 2026, there were an estimated 210 branded searches for Knight Frank in New Zealand which is up 5% over the last 11 months. Knight Frank holds 3% estimated Share of Search among New Zealand commercial real estate agencies and is ranked 6th of 6 competitors for search popularity.

Share of Search, August 2026
  1. Colliers40.5%
  2. CBRE29.4%
  3. Savills12.3%
  4. JLL11.1%
  5. NAI Harcourts3.6%
  6. Knight Frank3%
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Which commercial real estate agencies compete with Knight Frank?

Knight Frank against commercial real estate agencies in New Zealand, by month

Share of Search by month for Colliers, CBRE, Savills, JLL, NAI Harcourts, Knight Frank. The figures are in the table below the chart.

View monthly share of search table
MonthColliersCBRESavillsJLLNAI HarcourtsKnight Frank
Oct 202547.7%24.6%7.4%13.3%4.1%2.8%
Nov 202543.4%28%8.5%11.9%5.4%2.8%
Dec 202548.5%24.8%9%11%2.7%4%
Jan 202642.7%30.8%7.9%11.5%3.3%3.8%
Feb 202645.8%28.2%8.2%10.3%4.1%3.4%
Mar 202641.7%29.8%8.1%13.6%3.5%3.4%
Apr 202639.8%26%12.8%13.8%3.6%3.9%
May 202640.6%29.9%10.5%10.9%4.3%3.8%
Jun 202644.9%27.8%11.3%9%3.5%3.5%
Jul 202640%29.7%11.5%10.3%4.3%4.1%
Aug 202640.5%29.4%12.3%11.1%3.6%3%
Sep 2026——————
  1. 1.Colliers

    40.5%

    held 1st · 2.8K estimated branded searches · +20.6% vs prior month · +0.5 points

  2. 2.CBRE

    29.4%

    held 2nd · 2K estimated branded searches · +17.9% vs prior month · -0.3 points

  3. 3.Savills

    12.3%

    held 3rd · 850 estimated branded searches · +26.9% vs prior month · +0.8 points

  4. 4.JLL

    11.1%

    held 4th · 770 estimated branded searches · +28.3% vs prior month · +0.8 points

  5. held 5th · 250 estimated branded searches · 0% vs prior month · -0.7 points

  6. held 6th · 210 estimated branded searches · -12.5% vs prior month · -1.1 points

Compare search popularity between Knight Frank and its closest rivals

How has branded search demand for Knight Frank changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Knight Frank in New Zealand rose from 200 to 210.
  • Across the 11 months ending August 2026, Knight Frank’s estimated Share of Search among commercial real estate agencies in New Zealand peaked at 4.1% in July 2026 and was lowest at 2.8% in November 2025.

How did search popularity change for New Zealand commercial real estate agencies in August 2026?

  1. In August 2026, JLL gained estimated Share of Search among commercial real estate agencies in New Zealand, from 10.3% to 11.1%.

  2. In August 2026, Savills gained estimated Share of Search among commercial real estate agencies in New Zealand, from 11.5% to 12.3%.

  3. In August 2026, Colliers gained estimated Share of Search among commercial real estate agencies in New Zealand, from 40% to 40.5%.

  4. In August 2026, Knight Frank lost estimated Share of Search among commercial real estate agencies in New Zealand, from 4.1% to 3%.

  5. In August 2026, NAI Harcourts lost estimated Share of Search among commercial real estate agencies in New Zealand, from 4.3% to 3.6%.

  6. Estimated monthly branded searches for CBRE in New Zealand rose 17.2% over 11 measured months, from 1.7K to 2K in August 2026.

How is Knight Frank measured?

Brandwave collects information about searches that people make online using Knight Frank’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

8 branded search terms

  • knight frank
  • knight frank commercial property
  • knight frank commercial real estate
  • knight frank england
  • knight frank near me
  • knight frank new zealand
  • knight frank nz
  • knightfrank

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How the Brand Demand Index is measured

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