Knight Frank vs Savills:Which is more popular by branded search in New Zealand?
In August 2026, Savills had more branded searches than Knight Frank among commercial real estate agencies in New Zealand. Savills was estimated to have 850 branded searches compared to Knight Frank’s 210, and held a 10.9% Share of Search versus Knight Frank’s 2.7%.
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Which is more popular in search, Knight Frank or Savills?
Compare the commercial property agencies New Zealand businesses lease and buy through. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Savills, Knight Frank. The figures are in the table below the chart.
View monthly share of search table
| Month | Colliers | CBRE | Savills | JLL | NAI Harcourts | Knight Frank |
|---|---|---|---|---|---|---|
| Oct 2025 | 52.8% | 22.3% | 6.6% | 12% | 3.7% | 2.6% |
| Nov 2025 | 49.1% | 25.2% | 7.6% | 10.7% | 4.9% | 2.5% |
| Dec 2025 | 54.1% | 22.1% | 8% | 9.9% | 2.4% | 3.5% |
| Jan 2026 | 48.7% | 27.5% | 7% | 10.3% | 3% | 3.4% |
| Feb 2026 | 50.8% | 25.6% | 7.5% | 9.4% | 3.7% | 3% |
| Mar 2026 | 47.1% | 27% | 7.3% | 12.3% | 3.2% | 3.1% |
| Apr 2026 | 45.5% | 23.6% | 11.6% | 12.5% | 3.3% | 3.5% |
| May 2026 | 45.8% | 27.3% | 9.5% | 9.9% | 3.9% | 3.5% |
| Jun 2026 | 49.4% | 25.5% | 10.4% | 8.3% | 3.2% | 3.2% |
| Jul 2026 | 46% | 26.8% | 10.4% | 9.3% | 3.9% | 3.7% |
| Aug 2026 | 47% | 26.2% | 10.9% | 9.9% | 3.2% | 2.7% |
| Sep 2026 | — | — | — | — | — | — |
How has the Knight Frank and Savills comparison changed over the last 12 months?
3 findings
- Savills was ahead of Knight Frank in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Knight Frank’s estimated Share of Search among commercial real estate agencies in New Zealand moved from 2.6% to 2.7%, and its estimated monthly branded searches moved from 200 to 210.
- Across the 11 months ending August 2026, Savills’ estimated Share of Search among commercial real estate agencies in New Zealand moved from 6.6% to 10.9%, and its estimated monthly branded searches moved from 520 to 850.
How did search popularity change for New Zealand commercial real estate agencies in August 2026?
2 changes
In August 2026, Savills gained estimated Share of Search among commercial real estate agencies in New Zealand, from 10.4% to 10.9%.
In August 2026, Knight Frank lost estimated Share of Search among commercial real estate agencies in New Zealand, from 3.7% to 2.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Knight Frank’s and Savills’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Knight Frank
8 branded search terms
- knight frank
- knight frank commercial property
- knight frank commercial real estate
- knight frank england
- knight frank near me
- knight frank new zealand
- knight frank nz
- knightfrank
Savills
7 branded search terms
- savills
- savills au
- savills commercial property
- savills commercial real estate
- savills near me
- savills nz
- savills online
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Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.