James Group vs Knight Frank:Which is more popular?
In September 2026, James Group had more branded searches than Knight Frank among commercial real estate agencies in New Zealand. James Group had about 260 branded searches, while Knight Frank had 180. James Group made up 4% of all commercial real estate agency searches we track, and Knight Frank accounted for 2.8%. When we asked ChatGPT and Google AI Overviews about commercial real estate agencies, James Group appeared in two of the five answers and Knight Frank in none.
Who do people search for more?
James Group, about 44% more searches than Knight Frank
Who does AI mention more?
James Group, mentioned in 2 of 5 answers, Knight Frank in 0
Who does AI recommend more?
James Group, the only one of the two named
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Top commercial real estate agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, James Group was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Knight Frank did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
CBRE1st
Bayleys2nd
Colliers3rd
JLL4th- James Group5th
Cushman & Wakefield6th
NAI Harcourts7th
Savills8th
Knight Frank–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- CBRE5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Colliers4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- JLL4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bayleys4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- James Group2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- NAI Harcourts2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Cushman & Wakefield2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Savills1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Knight Frank0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about commercial real estate agencies
5 answers
Asked ChatGPT
“Which commercial real estate agency should I hire in New Zealand?”
Asked ChatGPT
“What are the best commercial real estate agencies in New Zealand?”
Asked ChatGPT
“What's the best commercial real estate agency in New Zealand for office leasing?”
Searched Google, AI Overview
“commercial property agency”
Searched Google, AI Overview
“best commercial real estate agent”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is James Group or Knight Frank more popular in search?
This chart shows how often people search Google for James Group and Knight Frank by name. Each line represents a brand's share of searches for all nine commercial real estate agencies we track, month by month, from searches in New Zealand.
Share of searches by month for James Group, Knight Frank. The figures are in the table below the chart.
View monthly share of searches table
| Month | Colliers | CBRE | JLL | Savills | Bayleys | James Group | NAI Harcourts | Knight Frank | Cushman & Wakefield |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 42.2% | 23% | 10.5% | 5.9% | 3.2% | 5.9% | 4.4% | 2.4% | 2.6% |
| Nov 2025 | 38.4% | 26.3% | 9.4% | 6.6% | 4.3% | 5.3% | 5.7% | 2.3% | 1.8% |
| Dec 2025 | 43.2% | 23.3% | 9.5% | 7.3% | 3.8% | 4.7% | 2.9% | 3.3% | 2% |
| Jan 2026 | 37.4% | 29% | 9.2% | 6.3% | 4% | 5% | 3.5% | 3.5% | 2.1% |
| Feb 2026 | 41.7% | 27% | 8.5% | 6% | 3.9% | 3.9% | 4.3% | 2.7% | 2.1% |
| Mar 2026 | 37.2% | 28.2% | 11.2% | 6.4% | 4.2% | 4.2% | 3.7% | 2.9% | 2.2% |
| Apr 2026 | 35.8% | 24.6% | 11.5% | 9.6% | 4.2% | 5.1% | 3.8% | 3.5% | 1.8% |
| May 2026 | 34.8% | 28.5% | 8.8% | 7.5% | 4.9% | 6% | 4.5% | 3.4% | 1.7% |
| Jun 2026 | 40.5% | 27.1% | 7.4% | 8.8% | 3.1% | 4.7% | 3.8% | 2.9% | 1.6% |
| Jul 2026 | 34.5% | 27.1% | 8.8% | 8.8% | 4.7% | 5.8% | 4.5% | 3.2% | 2.5% |
| Aug 2026 | 35.8% | 28.4% | 9.3% | 9.1% | 4% | 5% | 3.9% | 2.8% | 1.7% |
| Sep 2026 | 35.4% | 28.4% | 10.9% | 9.2% | 4% | 4% | 3.7% | 2.8% | 1.7% |
How has the James Group and Knight Frank comparison changed over the last 12 months?
3 findings
- James Group was ahead of Knight Frank in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, James Group’s share of searches among commercial real estate agencies in New Zealand moved from 5.9% to 4%, and its estimated monthly branded searches moved from 390 to 260.
- Across the 12 months ending September 2026, Knight Frank’s share of searches among commercial real estate agencies in New Zealand moved from 2.4% to 2.8%, and its estimated monthly branded searches moved from 160 to 180.
How did search popularity change for New Zealand commercial real estate agencies in September 2026?
2 changes
In September 2026, James Group lost share of searches among commercial real estate agencies in New Zealand, from 5% to 4%.
Estimated monthly branded searches for Knight Frank in New Zealand rose 12.5% over 12 measured months, from 160 to 180 in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using James Group’s and Knight Frank’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
James Group
1 branded search term
- james group
Knight Frank
3 branded search terms
- knight frank
- knight frank england
- knightfrank
Other head-to-heads among commercial real estate agencies
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