Brandwave

Cushman & Wakefield vs Knight Frank:Which is more popular?

In September 2026, Knight Frank had more branded searches than Cushman & Wakefield among commercial real estate agencies in New Zealand. Knight Frank had about 180 branded searches, while Cushman & Wakefield had 110. Knight Frank made up 2.8% of all commercial real estate agency searches we track, and Cushman & Wakefield accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about commercial real estate agencies, Cushman & Wakefield appeared in two of the five answers and Knight Frank in none.

Among commercial real estate agencies in New Zealand in September 2026

Who do people search for more?

Knight Frank, about 64% more searches than Cushman & Wakefield

Knight Frank 180 searchesCushman & Wakefield 110 searches

Who does AI mention more?

Cushman & Wakefield, mentioned in 2 of 5 answers, Knight Frank in 0

Cushman & Wakefield in 2 of 5Knight Frank in 0 of 5

Who does AI recommend more?

Cushman & Wakefield, the only one of the two named

Cushman & Wakefield first in 2Knight Frank never named

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Top commercial real estate agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Cushman & Wakefield was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Knight Frank did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. CBRE1st
  2. Bayleys2nd
  3. Colliers3rd
  4. JLL4th
  5. James Group5th
  6. Cushman & Wakefield6th
  7. NAI Harcourts7th
  8. Savills8th
  9. Knight Frank–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • CBRE5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Colliers4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • JLL4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bayleys4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • James Group2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • NAI Harcourts2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cushman & Wakefield2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Savills1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Knight Frank0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about commercial real estate agencies

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Cushman & Wakefield or Knight Frank more popular in search?

This chart shows how often people search Google for Cushman & Wakefield and Knight Frank by name. Each line represents a brand's share of searches for all nine commercial real estate agencies we track, month by month, from searches in New Zealand.

Cushman & Wakefield and Knight Frank among commercial real estate agencies in New Zealand, by month

Share of searches by month for Knight Frank, Cushman & Wakefield. The figures are in the table below the chart.

View monthly share of searches table
MonthColliersCBREJLLSavillsBayleysJames GroupNAI HarcourtsKnight FrankCushman & Wakefield
Oct 202542.2%23%10.5%5.9%3.2%5.9%4.4%2.4%2.6%
Nov 202538.4%26.3%9.4%6.6%4.3%5.3%5.7%2.3%1.8%
Dec 202543.2%23.3%9.5%7.3%3.8%4.7%2.9%3.3%2%
Jan 202637.4%29%9.2%6.3%4%5%3.5%3.5%2.1%
Feb 202641.7%27%8.5%6%3.9%3.9%4.3%2.7%2.1%
Mar 202637.2%28.2%11.2%6.4%4.2%4.2%3.7%2.9%2.2%
Apr 202635.8%24.6%11.5%9.6%4.2%5.1%3.8%3.5%1.8%
May 202634.8%28.5%8.8%7.5%4.9%6%4.5%3.4%1.7%
Jun 202640.5%27.1%7.4%8.8%3.1%4.7%3.8%2.9%1.6%
Jul 202634.5%27.1%8.8%8.8%4.7%5.8%4.5%3.2%2.5%
Aug 202635.8%28.4%9.3%9.1%4%5%3.9%2.8%1.7%
Sep 202635.4%28.4%10.9%9.2%4%4%3.7%2.8%1.7%

How has the Cushman & Wakefield and Knight Frank comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand commercial real estate agencies in September 2026?

2 changes

  1. Estimated monthly branded searches for Knight Frank in New Zealand rose 12.5% over 12 measured months, from 160 to 180 in September 2026.

  2. Estimated monthly branded searches for Cushman & Wakefield in New Zealand fell 35.3% over 12 measured months, from 170 to 110 in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Cushman & Wakefield’s and Knight Frank’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cushman & Wakefield

1 branded search term

  • cushman wakefield

Knight Frank

3 branded search terms

  • knight frank
  • knight frank england
  • knightfrank

How the Brand Demand Index is measured

Other head-to-heads among commercial real estate agencies

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