NAI Harcourts vs Savills:Which is more popular by branded search in New Zealand?
In August 2026, Savills had more branded searches than NAI Harcourts among commercial real estate agencies in New Zealand. Savills was estimated to have 850 branded searches compared to NAI Harcourts’ 250, and held a 12.3% Share of Search versus NAI Harcourts’ 3.6%.
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Which is more popular in search, NAI Harcourts or Savills?
Compare the commercial property agencies New Zealand businesses lease and buy through. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Savills, NAI Harcourts. The figures are in the table below the chart.
View monthly share of search table
| Month | Colliers | CBRE | Savills | JLL | NAI Harcourts | Knight Frank |
|---|---|---|---|---|---|---|
| Oct 2025 | 47.7% | 24.6% | 7.4% | 13.3% | 4.1% | 2.8% |
| Nov 2025 | 43.4% | 28% | 8.5% | 11.9% | 5.4% | 2.8% |
| Dec 2025 | 48.5% | 24.8% | 9% | 11% | 2.7% | 4% |
| Jan 2026 | 42.7% | 30.8% | 7.9% | 11.5% | 3.3% | 3.8% |
| Feb 2026 | 45.8% | 28.2% | 8.2% | 10.3% | 4.1% | 3.4% |
| Mar 2026 | 41.7% | 29.8% | 8.1% | 13.6% | 3.5% | 3.4% |
| Apr 2026 | 39.8% | 26% | 12.8% | 13.8% | 3.6% | 3.9% |
| May 2026 | 40.6% | 29.9% | 10.5% | 10.9% | 4.3% | 3.8% |
| Jun 2026 | 44.9% | 27.8% | 11.3% | 9% | 3.5% | 3.5% |
| Jul 2026 | 40% | 29.7% | 11.5% | 10.3% | 4.3% | 4.1% |
| Aug 2026 | 40.5% | 29.4% | 12.3% | 11.1% | 3.6% | 3% |
| Sep 2026 | — | — | — | — | — | — |
How has the NAI Harcourts and Savills comparison changed over the last 12 months?
3 findings
- Savills was ahead of NAI Harcourts in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, NAI Harcourts’ estimated Share of Search among commercial real estate agencies in New Zealand moved from 4.1% to 3.6%, and its estimated monthly branded searches moved from 290 to 250.
- Across the 11 months ending August 2026, Savills’ estimated Share of Search among commercial real estate agencies in New Zealand moved from 7.4% to 12.3%, and its estimated monthly branded searches moved from 520 to 850.
How did search popularity change for New Zealand commercial real estate agencies in August 2026?
2 changes
In August 2026, Savills gained estimated Share of Search among commercial real estate agencies in New Zealand, from 11.5% to 12.3%.
In August 2026, NAI Harcourts lost estimated Share of Search among commercial real estate agencies in New Zealand, from 4.3% to 3.6%.
How each brand is measured
Brandwave collects information about searches that people make online using NAI Harcourts’ and Savills’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
NAI Harcourts
2 branded search terms
- nai harcourts
- nai harcourts grenadier
Savills
7 branded search terms
- savills
- savills au
- savills commercial property
- savills commercial real estate
- savills near me
- savills nz
- savills online
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.