Brandwave

James Group vs NAI Harcourts:Which is more popular?

In September 2026, James Group and NAI Harcourts were level in searches among commercial real estate agencies in New Zealand, with an estimated 260 versus 240 branded searches, at 4% and 3.7% of the total. When we asked ChatGPT and Google AI Overviews about commercial real estate agencies, James Group and NAI Harcourts each appeared in two of the five answers. James Group was mentioned before NAI Harcourts in two out of three answers that named either.

Among commercial real estate agencies in New Zealand in September 2026

Who do people search for more?

James Group, about 8% more searches than NAI Harcourts

James Group 260 searchesNAI Harcourts 240 searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

James Group in 2 of 5NAI Harcourts in 2 of 5

Who does AI recommend more?

James Group, named ahead of NAI Harcourts in 2 of 3 answers

James Group first in 2NAI Harcourts first in 1

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Top commercial real estate agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, James Group was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. NAI Harcourts was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. James Group was listed before NAI Harcourts in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. CBRE1st
  2. Bayleys2nd
  3. Colliers3rd
  4. JLL4th
  5. James Group5th
  6. Cushman & Wakefield6th
  7. NAI Harcourts7th
  8. Savills8th
  9. Knight Frank–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • CBRE5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Colliers4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • JLL4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bayleys4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • James Group2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • NAI Harcourts2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cushman & Wakefield2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Savills1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Knight Frank0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about commercial real estate agencies

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is James Group or NAI Harcourts more popular in search?

This chart shows how often people search Google for James Group and NAI Harcourts by name. Each line represents a brand's share of searches for all nine commercial real estate agencies we track, month by month, from searches in New Zealand.

James Group and NAI Harcourts among commercial real estate agencies in New Zealand, by month

Share of searches by month for James Group, NAI Harcourts. The figures are in the table below the chart.

View monthly share of searches table
MonthColliersCBREJLLSavillsBayleysJames GroupNAI HarcourtsKnight FrankCushman & Wakefield
Oct 202542.2%23%10.5%5.9%3.2%5.9%4.4%2.4%2.6%
Nov 202538.4%26.3%9.4%6.6%4.3%5.3%5.7%2.3%1.8%
Dec 202543.2%23.3%9.5%7.3%3.8%4.7%2.9%3.3%2%
Jan 202637.4%29%9.2%6.3%4%5%3.5%3.5%2.1%
Feb 202641.7%27%8.5%6%3.9%3.9%4.3%2.7%2.1%
Mar 202637.2%28.2%11.2%6.4%4.2%4.2%3.7%2.9%2.2%
Apr 202635.8%24.6%11.5%9.6%4.2%5.1%3.8%3.5%1.8%
May 202634.8%28.5%8.8%7.5%4.9%6%4.5%3.4%1.7%
Jun 202640.5%27.1%7.4%8.8%3.1%4.7%3.8%2.9%1.6%
Jul 202634.5%27.1%8.8%8.8%4.7%5.8%4.5%3.2%2.5%
Aug 202635.8%28.4%9.3%9.1%4%5%3.9%2.8%1.7%
Sep 202635.4%28.4%10.9%9.2%4%4%3.7%2.8%1.7%

How has the James Group and NAI Harcourts comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand commercial real estate agencies in September 2026?

2 changes

  1. In September 2026, James Group lost share of searches among commercial real estate agencies in New Zealand, from 5% to 4%.

  2. Estimated monthly branded searches for NAI Harcourts in New Zealand fell 17.2% over 12 measured months, from 290 to 240 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using James Group’s and NAI Harcourts’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

James Group

1 branded search term

  • james group

NAI Harcourts

2 branded search terms

  • nai harcourts
  • nai harcourts grenadier

How the Brand Demand Index is measured

Other head-to-heads among commercial real estate agencies

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