How popular isNew Zealand Sotheby’s International Realty?
In September 2026, people searched for New Zealand Sotheby’s International Realty by name about 250 times, about the same as the previous year. These searches made up 2% of all New Zealand Queenstown real estate agency searches, placing New Zealand Sotheby’s International Realty fifth out of eight agencies. When we asked both ChatGPT and Google AI Overviews about Queenstown real estate agencies, New Zealand Sotheby’s International Realty appeared in all answers and was the second most recommended of the eight.
New Zealand Sotheby’s International Realty is the fifth most searched of 8 competitors and the second most recommended in AI answers.
Ray WhiteShare of searches 27.8%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th
ColliersShare of searches 26.5%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th- Bayleys QueenstownShare of searches 25.8%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
- Harcourts QueenstownShare of searches 13.9%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
New Zealand Sotheby’s International RealtyShare of searches 2%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
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Top Queenstown real estate agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, New Zealand Sotheby’s International Realty appeared in all four answers. New Zealand Sotheby’s International Realty is the second most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- New Zealand Sotheby’s International Realty4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Bayleys Queenstown3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Harcourts Queenstown3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Colliers2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Ray White1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
One Agency0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Walker & Co Real Estate0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Queenstown Lakes Realty0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about Queenstown real estate agencies
4 answers
Asked ChatGPT
“Which real estate agency should I hire in Queenstown, New Zealand?”
Asked ChatGPT
“What are the best real estate agencies in Queenstown, New Zealand?”
Asked ChatGPT
“What's the best real estate agency in Queenstown, New Zealand for a house sale?”
Searched Google, AI Overview
“queenstown nz real estate”
Searched Google, AI Overview
“queenstown real estate agencies”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which Queenstown real estate agencies compete with New Zealand Sotheby’s International Realty?
Share of searches by month for Ray White, Colliers, Bayleys Queenstown, Harcourts Queenstown, New Zealand Sotheby’s International Realty. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ray White | Colliers | Bayleys Queenstown | Harcourts Queenstown | New Zealand Sotheby’s International Realty | One Agency | Walker & Co Real Estate | Queenstown Lakes Realty |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 21.8% | 21% | 32.8% | 17.6% | 2.5% | 1.7% | 1.7% | 0.84% |
| Nov 2025 | 24.3% | 24.3% | 29.9% | 15.9% | 1.9% | 1.9% | 0.93% | 0.93% |
| Dec 2025 | 23.5% | 24.5% | 31.4% | 13.7% | 2% | 2% | 2% | 0.98% |
| Jan 2026 | 25.6% | 24% | 31.2% | 13.6% | 1.6% | 1.6% | 1.6% | 0.8% |
| Feb 2026 | 25.4% | 24.6% | 32% | 11.5% | 1.6% | 2.5% | 1.6% | 0.82% |
| Mar 2026 | 24.8% | 27.8% | 29.3% | 12.8% | 2.3% | 2.3% | 0.75% | 0% |
| Apr 2026 | 22.6% | 28.5% | 28.5% | 15.3% | 1.5% | 1.5% | 1.5% | 0.73% |
| May 2026 | 21.4% | 30.8% | 27.4% | 14.5% | 1.7% | 1.7% | 1.7% | 0.85% |
| Jun 2026 | 22.2% | 24.6% | 31% | 16.7% | 1.6% | 1.6% | 1.6% | 0.79% |
| Jul 2026 | 20.6% | 26.2% | 31% | 16.7% | 2.4% | 1.6% | 0.79% | 0.79% |
| Aug 2026 | 25% | 29.9% | 27.1% | 11.8% | 2.8% | 1.4% | 1.4% | 0.69% |
| Sep 2026 | 27.8% | 26.5% | 25.8% | 13.9% | 2% | 2% | 1.3% | 0.66% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 3rd to 1st | 27.8% | 420 | +16.7% | +2.8 pointsmoved from 3rd to 1st | |
| 2, moved from 1st to 2nd | 26.5% | 400 | -7% | -3.4 pointsmoved from 1st to 2nd | |
| 3, moved from 2nd to 3rd | 25.8% | 390 | 0% | -1.3 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 13.9% | 210 | +23.5% | +2.1 points | |
| 5, held 5th | 2% | 30 | -25% | -0.8 points | |
| 6, held 6th | 2% | 30 | +50% | +0.6 points | |
| 7, held 7th | 1.3% | 20 | 0% | -0.1 points | |
| 8, held 8th | 0.66% | 10 | 0% | 0 points |
27.8%
Moved from 3rd to 1st. 420 estimated branded searches, +16.7% vs prior month. Share +2.8 points.
2.
Colliers26.5%
Moved from 1st to 2nd. 400 estimated branded searches, -7% vs prior month. Share -3.4 points.
25.8%
Moved from 2nd to 3rd. 390 estimated branded searches, 0% vs prior month. Share -1.3 points.
13.9%
Held 4th. 210 estimated branded searches, +23.5% vs prior month. Share +2.1 points.
Held 5th. 30 estimated branded searches, -25% vs prior month. Share -0.8 points.
2%
Held 6th. 30 estimated branded searches, +50% vs prior month. Share +0.6 points.
1.3%
Held 7th. 20 estimated branded searches, 0% vs prior month. Share -0.1 points.
0.66%
Held 8th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between New Zealand Sotheby’s International Realty and its closest rivals
- New Zealand Sotheby’s International Realty vs Colliers: compare popularity
- New Zealand Sotheby’s International Realty vs Bayleys Queenstown: compare popularity
- New Zealand Sotheby’s International Realty vs Harcourts Queenstown: compare popularity
- New Zealand Sotheby’s International Realty vs One Agency: compare popularity
- New Zealand Sotheby’s International Realty vs Walker & Co Real Estate: compare popularity
- Compare New Zealand Sotheby’s International Realty with any brand
Every comparison with New Zealand Sotheby’s International Realty
16 comparisons
- Arizto vs New Zealand Sotheby’s International Realty
- Barfoot & Thompson vs New Zealand Sotheby’s International Realty
- Bayleys vs New Zealand Sotheby’s International Realty
- Century 21 vs New Zealand Sotheby’s International Realty
- First National Real Estate vs New Zealand Sotheby’s International Realty
- Harcourts vs New Zealand Sotheby’s International Realty
- LJ Hooker vs New Zealand Sotheby’s International Realty
- New Zealand Sotheby’s International Realty vs One Agency
- New Zealand Sotheby’s International Realty vs Professionals Real Estate
- New Zealand Sotheby’s International Realty vs Property Brokers
- New Zealand Sotheby’s International Realty vs Raine & Horne
- New Zealand Sotheby’s International Realty vs Ray White
- New Zealand Sotheby’s International Realty vs Tall Poppy
- New Zealand Sotheby’s International Realty vs Premium Real Estate
- Harveys Real Estate vs New Zealand Sotheby’s International Realty
- Iron Bridge Real Estate vs New Zealand Sotheby’s International Realty
How has branded search demand for New Zealand Sotheby’s International Realty changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for New Zealand Sotheby’s International Realty in New Zealand held steady at 250.
- Across the 12 months ending September 2026, New Zealand Sotheby’s International Realty’s share of searches among Queenstown real estate agencies in New Zealand decreased from 2.5% to 2%.
- Across the 12 months ending September 2026, New Zealand Sotheby’s International Realty’s share of searches among Queenstown real estate agencies in New Zealand peaked at 2.8% in August 2026 and was lowest at 1.5% in April 2026.
How did search popularity change for New Zealand Queenstown real estate agencies in September 2026?
6 changes
In September 2026, Ray White overtook Colliers and Bayleys Queenstown to become the leader among Queenstown real estate agencies in New Zealand, with 27.8% of the searches.
In September 2026, Harcourts Queenstown gained share of searches among Queenstown real estate agencies in New Zealand, from 11.8% to 13.9%.
In September 2026, One Agency gained share of searches among Queenstown real estate agencies in New Zealand, from 1.4% to 2%.
In September 2026, Colliers lost share of searches among Queenstown real estate agencies in New Zealand, from 29.9% to 26.5%.
In September 2026, Bayleys Queenstown lost share of searches among Queenstown real estate agencies in New Zealand, from 27.1% to 25.8%.
In September 2026, New Zealand Sotheby’s International Realty lost share of searches among Queenstown real estate agencies in New Zealand, from 2.8% to 2%.
How are New Zealand Sotheby’s International Realty’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using New Zealand Sotheby’s International Realty’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- new zealand sotheby's
- new zealand sotheby's international realty
- new zealand sothebys
- nzsir
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Where does New Zealand Sotheby’s International Realty compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| residential real estate agencies | 14th of 15 | 0.16% | Show ranking |
| Auckland real estate agencies | 7th of 8 | 0.38% | Show ranking |
| Wellington real estate agencies | 7th of 7 | 0.9% | Show ranking |
| Taupo real estate agencies | 6th of 6 | 0.6% | Show ranking |
| Queenstown real estate agencies | 5th of 8 | 2% | Shown above |
| Cambridge real estate agencies | 8th of 8 | 0.86% | Show ranking |
| Kapiti real estate agencies | 6th of 6 | 1.9% | Show ranking |
Is New Zealand Sotheby’s International Realty your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.