Brandwave

Taupo real estate agencies in New Zealand:Which brands are most popular in search?

In August 2026, Ray White was the most searched among taupo real estate agencies in New Zealand, with an estimated 730 branded searches and 43.2% estimated Share of Search within this set.

Share of Search, August 2026
  1. Ray White43.2%
  2. Harcourts33.1%
  3. Tremains19.5%
  4. New Zealand Sotheby’s International Realty2.4%
  5. LJ Hooker1.8%

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Share of SearchLeaderboard

Compare Taupo real estate agencies using branded searches made in Taupō. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among taupo real estate agencies in New Zealand, by month

Share of Search by month for Ray White, Harcourts, Tremains, New Zealand Sotheby’s International Realty. The figures are in the table below the chart.

View monthly share of search table
MonthRay WhiteHarcourtsTremainsNew Zealand Sotheby’s International RealtyLJ Hooker
Oct 202544.2%30.2%20.9%1.7%2.9%
Nov 202547.1%33.9%15.3%1.6%2.1%
Dec 202538.2%41.6%16.9%1.1%2.2%
Jan 202648.8%31%15.3%2%3%
Feb 202643.9%30.4%21.1%1.8%2.9%
Mar 202641.1%36.7%17.4%0.97%3.9%
Apr 202639.2%38%19%1.9%1.9%
May 202644.4%31.3%20%1.3%3.1%
Jun 202646.6%28.8%19.6%1.2%3.7%
Jul 202644.3%34.1%18.6%1.2%1.8%
Aug 202643.2%33.1%19.5%2.4%1.8%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Ray White

    43.2%

    held 1st · 730 estimated branded searches · -1.4% vs prior month · -1.1 points

  2. 2.Harcourts

    33.1%

    held 2nd · 560 estimated branded searches · -1.8% vs prior month · -1 points

  3. 3.Tremains

    19.5%

    held 3rd · 330 estimated branded searches · +6.5% vs prior month · +1 points

  4. 4.New Zealand Sotheby’s International Realty

    2.4%

    moved from 5th to 4th · 40 estimated branded searches · +100% vs prior month · +1.2 points

  5. 5.LJ Hooker

    1.8%

    moved from 4th to 5th · 30 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among taupo real estate agencies in New Zealand?

In August 2026, Ray White was the most searched among taupo real estate agencies in New Zealand, with an estimated 730 branded searches and 43.2% estimated Share of Search within this set. Harcourts is in 2nd place, 10.1 percentage points behind at 33.1% Share of Search.

New Zealand taupo real estate agencies, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Ray White44.2% → 43.2%48.8%Jan 202638.2%Dec 20251st
Harcourts30.2% → 33.1%41.6%Dec 202528.8%Jun 20262nd
Tremains20.9% → 19.5%21.1%Feb 202615.3%Jan 20263rd
New Zealand Sotheby’s International Realty1.7% → 2.4%2.4%Aug 20260.97%Mar 20265th → 4th
LJ Hooker2.9% → 1.8%3.9%Mar 20261.8%Aug 20264th → 5th

Each finding as a sentence

  • Across the 11 months ending August 2026, Ray White’s estimated Share of Search among taupo real estate agencies in New Zealand decreased from 44.2% to 43.2%.
  • Across the 11 months ending August 2026, Harcourts’ estimated Share of Search among taupo real estate agencies in New Zealand increased from 30.2% to 33.1%.
  • Across the 11 months ending August 2026, Tremains’ estimated Share of Search among taupo real estate agencies in New Zealand decreased from 20.9% to 19.5%.
  • Across the 11 months ending August 2026, New Zealand Sotheby’s International Realty’s estimated Share of Search among taupo real estate agencies in New Zealand increased from 1.7% to 2.4%.
  • Across the 11 months ending August 2026, LJ Hooker’s estimated Share of Search among taupo real estate agencies in New Zealand decreased from 2.9% to 1.8%.
  • Across the 11 months ending August 2026, Ray White’s estimated Share of Search among taupo real estate agencies in New Zealand peaked at 48.8% in January 2026 and was lowest at 38.2% in December 2025.
  • Across the 11 months ending August 2026, Harcourts’ estimated Share of Search among taupo real estate agencies in New Zealand peaked at 41.6% in December 2025 and was lowest at 28.8% in June 2026.
  • Across the 11 months ending August 2026, Tremains’ estimated Share of Search among taupo real estate agencies in New Zealand peaked at 21.1% in February 2026 and was lowest at 15.3% in January 2026.
  • Across the 11 months ending August 2026, New Zealand Sotheby’s International Realty’s estimated Share of Search among taupo real estate agencies in New Zealand peaked at 2.4% in August 2026 and was lowest at 0.97% in March 2026.
  • Across the 11 months ending August 2026, LJ Hooker’s estimated Share of Search among taupo real estate agencies in New Zealand peaked at 3.9% in March 2026 and was lowest at 1.8% in August 2026.
  • Across the 11 months ending August 2026, New Zealand Sotheby’s International Realty rose from 5th to 4th among taupo real estate agencies in New Zealand.
  • Across the 11 months ending August 2026, LJ Hooker fell from 4th to 5th among taupo real estate agencies in New Zealand.

How did search popularity change for New Zealand taupo real estate agencies in August 2026?

  1. In August 2026, New Zealand Sotheby’s International Realty overtook LJ Hooker to rank 4th among taupo real estate agencies in New Zealand, at 2.4%.

  2. In August 2026, Tremains gained estimated Share of Search among taupo real estate agencies in New Zealand, from 18.6% to 19.5%.

  3. In August 2026, Ray White lost estimated Share of Search among taupo real estate agencies in New Zealand, from 44.3% to 43.2%.

  4. In August 2026, Harcourts lost estimated Share of Search among taupo real estate agencies in New Zealand, from 34.1% to 33.1%.

  5. Estimated monthly branded searches for LJ Hooker in New Zealand fell 40% over 11 measured months, from 50 to 30 in August 2026.

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