Brandwave

How popular isRay White?

In September 2026, people searched for Ray White by name about 82,400 times in New Zealand, a 23.9% increase from the previous year. These searches made up 38% of all New Zealand taupo real estate agency searches, placing Ray White first out of six agencies. When we asked both ChatGPT and Google AI Overviews about taupo real estate agencies, Ray White appeared in two of the four answers and was the fourth most recommended of the six.

Search and AI answers in September 2026

Ray White is the most searched of 6 competitors and the fourth most recommended in AI answers.

  1. Ray WhiteShare of searches 38%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
  2. Bayleys TaupōShare of searches 23.5%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  3. HarcourtsShare of searches 19.3%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
  4. TremainsShare of searches 16.3%Mentioned in 3 of 4 AI answersPlace in AI recommendations 5th
  5. LJ HookerShare of searches 2.4%Mentioned in 0 of 4 AI answersPlace in AI recommendations –

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Top taupo real estate agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Ray White was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Ray White is the fourth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bayleys Taupō1st
  2. New Zealand Sotheby’s International Realty2nd
  3. Harcourts3rd
  4. Ray White4th
  5. Tremains5th
  6. LJ Hooker–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bayleys Taupō4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • New Zealand Sotheby’s International Realty4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Harcourts3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Tremains3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Ray White2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • LJ Hooker0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about taupo real estate agencies

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which taupo real estate agencies compete with Ray White?

Ray White against taupo real estate agencies in New Zealand, by month

Share of searches by month for Ray White, Bayleys Taupō, Harcourts, Tremains, LJ Hooker. The figures are in the table below the chart.

View monthly share of searches table
MonthRay WhiteBayleys TaupōHarcourtsTremainsLJ HookerNew Zealand Sotheby’s International Realty
Oct 202532.3%25.4%21.7%17.5%2.1%1.1%
Nov 202536.7%24.5%22.4%13.8%2%0.51%
Dec 202528.9%25.3%28.4%14.7%2.1%0.53%
Jan 202636.9%26.6%20.3%12.2%2.7%1.4%
Feb 202631.5%29.5%19.5%16.5%2%1%
Mar 202631.3%26.3%25.4%14.3%2.2%0.45%
Apr 202630.5%23.4%27.5%16.2%1.2%1.2%
May 202633.5%23.8%23.2%17.7%1.2%0.61%
Jun 202637%23.6%20%17%1.8%0.61%
Jul 202636.4%19.4%25.5%17%1.2%0.61%
Aug 202634.7%22.2%24.4%16.5%0.57%1.7%
Sep 202638%23.5%19.3%16.3%2.4%0.6%

  1. 1.Ray White

    38%

    Held 1st. 630 estimated branded searches, +3.3% vs prior month. Share +3.3 points.

  2. 2.Bayleys Taupō

    23.5%

    Moved from 3rd to 2nd. 390 estimated branded searches, 0% vs prior month. Share +1.3 points.

  3. 3.Harcourts

    19.3%

    Moved from 2nd to 3rd. 320 estimated branded searches, -25.6% vs prior month. Share -5.2 points.

  4. 4.Tremains

    16.3%

    Held 4th. 270 estimated branded searches, -6.9% vs prior month. Share -0.2 points.

  5. 5.LJ Hooker

    2.4%

    Moved from 6th to 5th. 40 estimated branded searches, +300% vs prior month. Share +1.8 points.

  6. 6.New Zealand Sotheby’s International Realty

    0.6%

    Moved from 5th to 6th. 10 estimated branded searches, -66.7% vs prior month. Share -1.1 points.

Compare popularity between Ray White and its closest rivals

Every comparison with Ray White

41 comparisons

How has branded search demand for Ray White changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Ray White in New Zealand rose from 66.5K to 82.4K.
  • Across the 12 months ending September 2026, Ray White’s share of searches among taupo real estate agencies in New Zealand increased from 32.3% to 38%.
  • Across the 12 months ending September 2026, Ray White’s share of searches among taupo real estate agencies in New Zealand peaked at 38% in September 2026 and was lowest at 28.9% in December 2025.

How did search popularity change for New Zealand taupo real estate agencies in September 2026?

6 changes

  1. In September 2026, Bayleys Taupō overtook Harcourts to rank 2nd among taupo real estate agencies in New Zealand, with 23.5% of the searches.

  2. In September 2026, LJ Hooker overtook New Zealand Sotheby’s International Realty to rank 5th among taupo real estate agencies in New Zealand, with 2.4% of the searches.

  3. In September 2026, Ray White gained share of searches among taupo real estate agencies in New Zealand, from 34.7% to 38%.

  4. In September 2026, Harcourts lost share of searches among taupo real estate agencies in New Zealand, from 24.4% to 19.3%.

  5. In September 2026, New Zealand Sotheby’s International Realty lost share of searches among taupo real estate agencies in New Zealand, from 1.7% to 0.6%.

  6. Estimated monthly branded searches for Tremains in New Zealand fell 18.2% over 12 measured months, from 330 to 270 in September 2026.

How are Ray White’s branded searches counted?

28 search terms

Brandwave collects information about searches that people make online using Ray White’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • ray white
  • ray white agents
  • ray white ashburton
  • ray white blenheim
  • ray white cambridge
  • ray white gisborne
  • ray white hamilton
  • ray white hastings
  • ray white invercargill
  • ray white masterton
  • ray white napier
  • ray white otaki
  • ray white paraparaumu
  • ray white queenstown
  • ray white rentals
  • ray white rotorua
  • ray white taupo
  • ray white tauranga
  • ray white timaru
  • ray white whakatane
  • ray white whangarei
  • raywhite
  • raywhite ashburton
  • raywhite queenstown
  • raywhite rentals
  • raywhite taupo
  • rwrotorua
  • rwwhangarei

Do you work for Ray White? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Ray White compete?

Ray White is ranked in 19 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
residential real estate agencies1st of 1519.6%Show ranking
Auckland real estate agencies2nd of 824.2%Show ranking
Whangarei real estate agencies1st of 491.2%Show ranking
Hamilton real estate agencies4th of 615.2%Show ranking
Gisborne real estate agencies1st of 549.1%Show ranking
Rotorua real estate agencies1st of 943.6%Show ranking
Wellington real estate agencies4th of 715%Show ranking
Invercargill real estate agencies1st of 946.7%Show ranking
Timaru real estate agencies4th of 711%Show ranking
Blenheim real estate agencies1st of 742.8%Show ranking
Ashburton real estate agencies3rd of 718%Show ranking
Taupo real estate agencies1st of 638%Shown above
Hastings real estate agencies4th of 43.1%Show ranking
Queenstown real estate agencies1st of 827.8%Show ranking
Masterton real estate agencies1st of 546.4%Show ranking
Whakatane real estate agencies3rd of 722.6%Show ranking
Napier property management companies2nd of 721.3%Show ranking
Cambridge real estate agencies3rd of 816.4%Show ranking
Kapiti real estate agencies2nd of 626.4%Show ranking
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