Brandwave

New Zealand Sotheby’s International Realty vs Ray White:Which is more popular?

In September 2026, Ray White had more branded searches than New Zealand Sotheby’s International Realty among taupo real estate agencies in New Zealand. Ray White had about 630 branded searches, while New Zealand Sotheby’s International Realty had 10. Ray White made up 38% of all taupo real estate agency searches we track, and New Zealand Sotheby’s International Realty accounted for 0.6%. When we asked ChatGPT and Google AI Overviews about taupo real estate agencies, New Zealand Sotheby’s International Realty appeared in all four answers and Ray White in two. New Zealand Sotheby’s International Realty was mentioned before Ray White in two out of three answers.

Among taupo real estate agencies in New Zealand in September 2026

Who do people search for more?

Ray White, about 63 searches for every 1 for New Zealand Sotheby’s International Realty

Ray White 630 searchesNew Zealand Sotheby’s International Realty 10 searches

Who does AI mention more?

New Zealand Sotheby’s International Realty, mentioned in every answer we collected

New Zealand Sotheby’s International Realty in 4 of 4Ray White in 2 of 4

Who does AI recommend more?

New Zealand Sotheby’s International Realty, named ahead of Ray White in 2 of 3 answers

New Zealand Sotheby’s International Realty first in 2Ray White first in 1

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Top taupo real estate agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, New Zealand Sotheby’s International Realty appeared in all four answers. Ray White was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. New Zealand Sotheby’s International Realty was listed before Ray White in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bayleys Taupō1st
  2. New Zealand Sotheby’s International Realty2nd
  3. Harcourts3rd
  4. Ray White4th
  5. Tremains5th
  6. LJ Hooker–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bayleys Taupō4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • New Zealand Sotheby’s International Realty4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Harcourts3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Tremains3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Ray White2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • LJ Hooker0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about taupo real estate agencies

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is New Zealand Sotheby’s International Realty or Ray White more popular in search?

This chart shows how often people search Google for New Zealand Sotheby’s International Realty and Ray White by name. Each line represents a brand's share of searches for all six taupo real estate agencies we track, month by month, from searches in New Zealand.

New Zealand Sotheby’s International Realty and Ray White among taupo real estate agencies in New Zealand, by month

Share of searches by month for Ray White, New Zealand Sotheby’s International Realty. The figures are in the table below the chart.

View monthly share of searches table
MonthRay WhiteBayleys TaupōHarcourtsTremainsLJ HookerNew Zealand Sotheby’s International Realty
Oct 202532.3%25.4%21.7%17.5%2.1%1.1%
Nov 202536.7%24.5%22.4%13.8%2%0.51%
Dec 202528.9%25.3%28.4%14.7%2.1%0.53%
Jan 202636.9%26.6%20.3%12.2%2.7%1.4%
Feb 202631.5%29.5%19.5%16.5%2%1%
Mar 202631.3%26.3%25.4%14.3%2.2%0.45%
Apr 202630.5%23.4%27.5%16.2%1.2%1.2%
May 202633.5%23.8%23.2%17.7%1.2%0.61%
Jun 202637%23.6%20%17%1.8%0.61%
Jul 202636.4%19.4%25.5%17%1.2%0.61%
Aug 202634.7%22.2%24.4%16.5%0.57%1.7%
Sep 202638%23.5%19.3%16.3%2.4%0.6%

How has the New Zealand Sotheby’s International Realty and Ray White comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand taupo real estate agencies in September 2026?

3 changes

  1. In September 2026, LJ Hooker overtook New Zealand Sotheby’s International Realty to rank 5th among taupo real estate agencies in New Zealand, with 2.4% of the searches.

  2. In September 2026, Ray White gained share of searches among taupo real estate agencies in New Zealand, from 34.7% to 38%.

  3. In September 2026, New Zealand Sotheby’s International Realty lost share of searches among taupo real estate agencies in New Zealand, from 1.7% to 0.6%.

How are branded searches counted?

13 search terms

Brandwave collects information about searches that people make online using New Zealand Sotheby’s International Realty’s and Ray White’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

New Zealand Sotheby’s International Realty

4 branded search terms

  • new zealand sotheby's
  • new zealand sotheby's international realty
  • new zealand sothebys
  • nzsir

Ray White

9 branded search terms

  • ray white
  • ray white agents
  • ray white rentals
  • ray white taupo
  • ray white whangarei
  • raywhite
  • raywhite rentals
  • raywhite taupo
  • rwwhangarei

How the Brand Demand Index is measured

Other head-to-heads among taupo real estate agencies

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