Brandwave

How popular isNew Zealand Sotheby’s International Realty in search?

In August 2026, there were an estimated 2.2K branded searches for New Zealand Sotheby’s International Realty which is up 59.7% over the last 11 months. New Zealand Sotheby’s International Realty holds 2.1% estimated Share of Search among New Zealand auckland real estate agencies and is ranked 5th of 7 competitors for search popularity.

Share of Search, August 2026
  1. Barfoot & Thompson41.9%
  2. Ray White26.8%
  3. Bayleys14.8%
  4. Harcourts13.2%
  5. New Zealand Sotheby’s International Realty2.1%
  6. Premium Real Estate1%
  7. Iron Bridge Real Estate0.08%

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Which auckland real estate agencies compete with New Zealand Sotheby’s International Realty?

New Zealand Sotheby’s International Realty against auckland real estate agencies in New Zealand, by month

Share of Search by month for Barfoot & Thompson, Ray White, Bayleys, Harcourts, New Zealand Sotheby’s International Realty. The figures are in the table below the chart.

View monthly share of search table
MonthBarfoot & ThompsonRay WhiteBayleysHarcourtsNew Zealand Sotheby’s International RealtyPremium Real EstateIron Bridge Real Estate
Oct 202544%23.9%15.6%13.8%1.2%1.4%0.16%
Nov 202544.5%23.7%15%13.8%1.5%1.3%0.23%
Dec 202543.3%23.4%16.1%14.1%1.4%1.5%0.23%
Jan 202640.9%27.4%13.9%15.4%1.3%0.79%0.18%
Feb 202644%24.3%14.9%14.2%1.6%0.83%0.14%
Mar 202641.7%27.2%15.5%13.2%1.6%0.79%0.13%
Apr 202641.8%27.1%15.1%13.4%1.8%0.73%0.13%
May 202640.7%26.2%15.3%15.1%1.6%0.88%0.13%
Jun 202643.9%23.6%15.7%14.2%1.5%1%0.11%
Jul 202640%26.1%15.3%15.1%2.1%1.2%0.09%
Aug 202641.9%26.8%14.8%13.2%2.1%1%0.08%
Sep 2026———————
  1. held 1st · 16K estimated branded searches · +20.6% vs prior month · +1.8 points

  2. 2.Ray White

    26.8%

    held 2nd · 10.3K estimated branded searches · +18.6% vs prior month · +0.7 points

  3. 3.Bayleys

    14.8%

    held 3rd · 5.7K estimated branded searches · +11.6% vs prior month · -0.5 points

  4. 4.Harcourts

    13.2%

    held 4th · 5K estimated branded searches · +0.6% vs prior month · -1.9 points

  5. held 5th · 820 estimated branded searches · +15.5% vs prior month · 0 points

  6. held 6th · 400 estimated branded searches · 0% vs prior month · -0.2 points

  7. held 7th · 30 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between New Zealand Sotheby’s International Realty and its closest rivals

How has branded search demand for New Zealand Sotheby’s International Realty changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for New Zealand Sotheby’s International Realty in New Zealand rose from 1.4K to 2.2K.
  • Across the 11 months ending August 2026, New Zealand Sotheby’s International Realty’s estimated Share of Search among auckland real estate agencies in New Zealand increased from 1.2% to 2.1%.
  • Across the 11 months ending August 2026, New Zealand Sotheby’s International Realty rose from 6th to 5th among auckland real estate agencies in New Zealand.

How did search popularity change for New Zealand auckland real estate agencies in August 2026?

  1. In August 2026, Barfoot & Thompson gained estimated Share of Search among auckland real estate agencies in New Zealand, from 40% to 41.9%.

  2. In August 2026, Ray White gained estimated Share of Search among auckland real estate agencies in New Zealand, from 26.1% to 26.8%.

  3. In August 2026, Harcourts lost estimated Share of Search among auckland real estate agencies in New Zealand, from 15.1% to 13.2%.

  4. Estimated monthly branded searches for New Zealand Sotheby’s International Realty in New Zealand rose 57.7% over 11 measured months, from 520 to 820 in August 2026.

  5. Estimated monthly branded searches for Iron Bridge Real Estate in New Zealand fell 57.1% over 11 measured months, from 70 to 30 in August 2026.

  6. Estimated monthly branded searches for Premium Real Estate in New Zealand fell 34.4% over 11 measured months, from 610 to 400 in August 2026.

Which cambridge real estate agencies compete with New Zealand Sotheby’s International Realty?

New Zealand Sotheby’s International Realty against cambridge real estate agencies in New Zealand, by month

Share of Search by month for Bayleys, Ray White, LJ Hooker, Realty HQ, New Zealand Sotheby’s International Realty. The figures are in the table below the chart.

View monthly share of search table
MonthBayleysRay WhiteLJ HookerRealty HQNew Zealand Sotheby’s International RealtyCambridge Real EstateProperty Brokers
Oct 202548.4%29.4%16.7%2.4%3.2%0%—
Nov 202550.8%31.1%13.9%2.5%1.6%0%—
Dec 202544.3%38.6%10.2%3.4%3.4%0%—
Jan 202642.7%41.7%11.7%1.9%0.97%0.97%—
Feb 202641.6%36.8%15.2%1.6%4.8%0%—
Mar 202646.1%33.6%15.6%2.3%2.3%0%—
Apr 202642.1%33.9%17.4%4.1%2.5%0%—
May 202652.7%25.8%16.1%3.2%2.2%0%—
Jun 202650.6%30.3%12.4%3.4%3.4%0%—
Jul 202647.4%34%12.4%3.1%3.1%0%—
Aug 202645.6%30%10%7.8%6.7%0%—
Sep 2026———————
  1. 1.Bayleys

    45.6%

    held 1st · 410 estimated branded searches · -10.9% vs prior month · -1.9 points

  2. held 2nd · 270 estimated branded searches · -18.2% vs prior month · -4 points

  3. held 3rd · 90 estimated branded searches · -25% vs prior month · -2.4 points

  4. 4.Realty HQ

    7.8%

    moved from 5th to 4th · 70 estimated branded searches · +133.3% vs prior month · +4.7 points

  5. moved from 4th to 5th · 60 estimated branded searches · +100% vs prior month · +3.6 points

  6. held 6th · 0 estimated branded searches · — vs prior month · 0 points

Compare search popularity between New Zealand Sotheby’s International Realty and its closest rivals

How has branded search demand for New Zealand Sotheby’s International Realty changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, New Zealand Sotheby’s International Realty’s estimated Share of Search among cambridge real estate agencies in New Zealand increased from 3.2% to 6.7%.
  • Across the 11 months ending August 2026, New Zealand Sotheby’s International Realty’s estimated Share of Search among cambridge real estate agencies in New Zealand peaked at 6.7% in August 2026 and was lowest at 0.97% in January 2026.
  • Across the 11 months ending August 2026, New Zealand Sotheby’s International Realty fell from 4th to 5th among cambridge real estate agencies in New Zealand.

How did search popularity change for New Zealand cambridge real estate agencies in August 2026?

  1. In August 2026, Realty HQ overtook New Zealand Sotheby’s International Realty to rank 4th among cambridge real estate agencies in New Zealand, at 7.8%.

  2. In August 2026, New Zealand Sotheby’s International Realty gained estimated Share of Search among cambridge real estate agencies in New Zealand, from 3.1% to 6.7%.

  3. In August 2026, Ray White lost estimated Share of Search among cambridge real estate agencies in New Zealand, from 34% to 30%.

  4. In August 2026, LJ Hooker lost estimated Share of Search among cambridge real estate agencies in New Zealand, from 12.4% to 10%.

  5. In August 2026, Bayleys lost estimated Share of Search among cambridge real estate agencies in New Zealand, from 47.4% to 45.6%.

Which kapiti real estate agencies compete with New Zealand Sotheby’s International Realty?

New Zealand Sotheby’s International Realty against kapiti real estate agencies in New Zealand, by month

Share of Search by month for Bayleys, Tommy’s Real Estate, Voyle & Co, New Zealand Sotheby’s International Realty, Howard & Co. The figures are in the table below the chart.

View monthly share of search table
MonthBayleysTommy’s Real EstateVoyle & CoNew Zealand Sotheby’s International RealtyHoward & Co
Oct 202543.7%19.7%26.8%4.2%5.6%
Nov 202540%23.3%26.7%5%5%
Dec 202541.8%23.6%21.8%5.5%7.3%
Jan 202632.5%23.8%31.3%3.8%8.8%
Feb 202637.7%28.6%22.1%5.2%6.5%
Mar 202634.9%25.3%30.1%3.6%6%
Apr 202640.3%26.9%26.9%1.5%4.5%
May 202641.5%24.6%24.6%4.6%4.6%
Jun 202641.4%20.7%27.6%5.2%5.2%
Jul 202634.6%21.2%34.6%5.8%3.8%
Aug 202646.9%21.9%20.3%6.3%4.7%
Sep 2026—————
  1. 1.Bayleys

    46.9%

    held 1st · 300 estimated branded searches · +66.7% vs prior month · +12.3 points

  2. moved from 3rd to 2nd · 140 estimated branded searches · +27.3% vs prior month · +0.7 points

  3. 3.Voyle & Co

    20.3%

    moved from 2nd to 3rd · 130 estimated branded searches · -27.8% vs prior month · -14.3 points

  4. held 4th · 40 estimated branded searches · +33.3% vs prior month · +0.5 points

  5. held 5th · 30 estimated branded searches · +50% vs prior month · +0.8 points

Compare search popularity between New Zealand Sotheby’s International Realty and its closest rivals

How has branded search demand for New Zealand Sotheby’s International Realty changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, New Zealand Sotheby’s International Realty’s estimated Share of Search among kapiti real estate agencies in New Zealand increased from 4.2% to 6.3%.
  • Across the 11 months ending August 2026, New Zealand Sotheby’s International Realty’s estimated Share of Search among kapiti real estate agencies in New Zealand peaked at 6.3% in August 2026 and was lowest at 1.5% in April 2026.
  • Across the 11 months ending August 2026, New Zealand Sotheby’s International Realty rose from 5th to 4th among kapiti real estate agencies in New Zealand.

How did search popularity change for New Zealand kapiti real estate agencies in August 2026?

  1. In August 2026, Tommy’s Real Estate overtook Voyle & Co to rank 2nd among kapiti real estate agencies in New Zealand, at 21.9%.

  2. In August 2026, Bayleys gained estimated Share of Search among kapiti real estate agencies in New Zealand, from 34.6% to 46.9%.

  3. In August 2026, Howard & Co gained estimated Share of Search among kapiti real estate agencies in New Zealand, from 3.8% to 4.7%.

  4. In August 2026, Voyle & Co lost estimated Share of Search among kapiti real estate agencies in New Zealand, from 34.6% to 20.3%.

  5. New Zealand Sotheby’s International Realty’s estimated Share of Search among kapiti real estate agencies in New Zealand has gained ground for 3 months in a row, from 4.6% to 6.3% in August 2026.

Which residential real estate agencies compete with New Zealand Sotheby’s International Realty?

New Zealand Sotheby’s International Realty against residential real estate agencies in New Zealand, by month

Share of Search by month for Ray White, Harcourts, Bayleys, Barfoot & Thompson, Property Brokers, Arizto, New Zealand Sotheby’s International Realty. The figures are in the table below the chart.

View monthly share of search table
MonthRay WhiteHarcourtsBayleysBarfoot & ThompsonProperty BrokersAriztoLJ HookerRaine & HorneNew Zealand Sotheby’s International RealtyTall PoppyProfessionals Real EstateOne AgencyFirst National Real EstateHarveys Real EstateCentury 21
Oct 202533.1%20.1%14.7%11.5%8.5%4.5%2.2%1.4%0.64%1%1%0.66%0.42%0.05%0.01%
Nov 202534.6%18.4%14.7%11.9%8.8%4%2.3%1.5%0.75%1.1%1.1%0.59%0.37%0.05%0.01%
Dec 202536.3%18.8%14%10.7%8%4.2%2.4%1.4%0.71%1.1%1.4%0.6%0.37%0.06%0.01%
Jan 202635%18.1%12.5%12.3%9%4.8%2.7%1.5%0.89%1%1.1%0.67%0.39%0.05%0.01%
Feb 202634.1%17.9%13.9%11.9%8.8%5.7%1.9%1.7%0.93%1%1.1%0.54%0.34%0.04%0.02%
Mar 202634.6%18.7%13.2%13.3%8%5.4%1.5%1.3%1%0.94%1.2%0.53%0.33%0.04%0.03%
Apr 202637.5%18.3%12.5%11%8%5.5%1.8%1.4%0.94%0.96%1.1%0.49%0.33%0.04%0.02%
May 202634.7%18.5%13.6%11%9.4%5.7%1.6%1.6%0.96%1%1.1%0.49%0.32%0.04%0.02%
Jun 202636.3%18.7%12.9%11.5%8.3%5.3%1.7%1.4%0.89%0.84%1.2%0.43%0.34%0.06%0.02%
Jul 202637.1%17.7%12.7%11.8%8.5%5.2%1.7%1.5%0.95%0.91%1%0.46%0.36%0.03%0.02%
Aug 202635.1%19%12.9%11.2%8.5%5.9%1.8%1.3%1.2%1%1%0.48%0.33%0.05%0.02%
Sep 2026———————————————
  1. 1.Ray White

    35.1%

    held 1st · 63.6K estimated branded searches · -0.72% vs prior month · -2 points

  2. held 2nd · 34.5K estimated branded searches · +12.8% vs prior month · +1.4 points

  3. 3.Bayleys

    12.9%

    held 3rd · 23.4K estimated branded searches · +6.2% vs prior month · +0.2 points

  4. held 4th · 20.4K estimated branded searches · -0.2% vs prior month · -0.6 points

  5. held 5th · 15.3K estimated branded searches · +4.3% vs prior month · 0 points

  6. 6.Arizto

    5.9%

    held 6th · 10.7K estimated branded searches · +18.6% vs prior month · +0.7 points

  7. 7.LJ Hooker

    1.8%

    held 7th · 3.3K estimated branded searches · +11.5% vs prior month · +0.1 points

  8. held 8th · 2.4K estimated branded searches · -3.6% vs prior month · -0.1 points

  9. moved from 10th to 9th · 2.2K estimated branded searches · +34.5% vs prior month · +0.3 points

  10. moved from 11th to 10th · 1.9K estimated branded searches · +17.8% vs prior month · +0.1 points

  11. moved from 9th to 11th · 1.8K estimated branded searches · +0.56% vs prior month · 0 points

  12. 12.One Agency

    0.48%

    held 12th · 870 estimated branded searches · +10.1% vs prior month · 0 points

  13. held 13th · 600 estimated branded searches · -4.8% vs prior month · 0 points

  14. held 14th · 90 estimated branded searches · +80% vs prior month · 0 points

  15. 15.Century 21

    0.02%

    held 15th · 30 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between New Zealand Sotheby’s International Realty and its closest rivals

How has branded search demand for New Zealand Sotheby’s International Realty changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, New Zealand Sotheby’s International Realty’s estimated Share of Search among residential real estate agencies in New Zealand increased from 0.64% to 1.2%.
  • Across the 11 months ending August 2026, New Zealand Sotheby’s International Realty rose from 12th to 9th among residential real estate agencies in New Zealand.

How did search popularity change for New Zealand residential real estate agencies in August 2026?

  1. In August 2026, Harcourts gained estimated Share of Search among residential real estate agencies in New Zealand, from 17.7% to 19%.

  2. In August 2026, Arizto gained estimated Share of Search among residential real estate agencies in New Zealand, from 5.2% to 5.9%.

  3. In August 2026, Ray White lost estimated Share of Search among residential real estate agencies in New Zealand, from 37.1% to 35.1%.

  4. In August 2026, Barfoot & Thompson lost estimated Share of Search among residential real estate agencies in New Zealand, from 11.8% to 11.2%.

  5. In August 2026, New Zealand Sotheby’s International Realty rose from 10th to 9th among residential real estate agencies in New Zealand.

  6. In August 2026, Tall Poppy rose from 11th to 10th among residential real estate agencies in New Zealand.

Which taupo real estate agencies compete with New Zealand Sotheby’s International Realty?

New Zealand Sotheby’s International Realty against taupo real estate agencies in New Zealand, by month

Share of Search by month for Ray White, Harcourts, Tremains, New Zealand Sotheby’s International Realty. The figures are in the table below the chart.

View monthly share of search table
MonthRay WhiteHarcourtsTremainsNew Zealand Sotheby’s International RealtyLJ Hooker
Oct 202544.2%30.2%20.9%1.7%2.9%
Nov 202547.1%33.9%15.3%1.6%2.1%
Dec 202538.2%41.6%16.9%1.1%2.2%
Jan 202648.8%31%15.3%2%3%
Feb 202643.9%30.4%21.1%1.8%2.9%
Mar 202641.1%36.7%17.4%0.97%3.9%
Apr 202639.2%38%19%1.9%1.9%
May 202644.4%31.3%20%1.3%3.1%
Jun 202646.6%28.8%19.6%1.2%3.7%
Jul 202644.3%34.1%18.6%1.2%1.8%
Aug 202643.2%33.1%19.5%2.4%1.8%
Sep 2026—————
  1. 1.Ray White

    43.2%

    held 1st · 730 estimated branded searches · -1.4% vs prior month · -1.1 points

  2. 2.Harcourts

    33.1%

    held 2nd · 560 estimated branded searches · -1.8% vs prior month · -1 points

  3. 3.Tremains

    19.5%

    held 3rd · 330 estimated branded searches · +6.5% vs prior month · +1 points

  4. moved from 5th to 4th · 40 estimated branded searches · +100% vs prior month · +1.2 points

  5. 5.LJ Hooker

    1.8%

    moved from 4th to 5th · 30 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between New Zealand Sotheby’s International Realty and its closest rivals

How has branded search demand for New Zealand Sotheby’s International Realty changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, New Zealand Sotheby’s International Realty’s estimated Share of Search among taupo real estate agencies in New Zealand increased from 1.7% to 2.4%.
  • Across the 11 months ending August 2026, New Zealand Sotheby’s International Realty’s estimated Share of Search among taupo real estate agencies in New Zealand peaked at 2.4% in August 2026 and was lowest at 0.97% in March 2026.
  • Across the 11 months ending August 2026, New Zealand Sotheby’s International Realty rose from 5th to 4th among taupo real estate agencies in New Zealand.

How did search popularity change for New Zealand taupo real estate agencies in August 2026?

  1. In August 2026, New Zealand Sotheby’s International Realty overtook LJ Hooker to rank 4th among taupo real estate agencies in New Zealand, at 2.4%.

  2. In August 2026, Tremains gained estimated Share of Search among taupo real estate agencies in New Zealand, from 18.6% to 19.5%.

  3. In August 2026, Ray White lost estimated Share of Search among taupo real estate agencies in New Zealand, from 44.3% to 43.2%.

  4. In August 2026, Harcourts lost estimated Share of Search among taupo real estate agencies in New Zealand, from 34.1% to 33.1%.

  5. Estimated monthly branded searches for LJ Hooker in New Zealand fell 40% over 11 measured months, from 50 to 30 in August 2026.

Which wellington real estate agencies compete with New Zealand Sotheby’s International Realty?

New Zealand Sotheby’s International Realty against wellington real estate agencies in New Zealand, by month

Share of Search by month for Lowe & Co, Ray White, Harcourts, Tommy’s Real Estate, Bayleys, New Zealand Sotheby’s International Realty. The figures are in the table below the chart.

View monthly share of search table
MonthLowe & CoRay WhiteHarcourtsTommy’s Real EstateBayleysNew Zealand Sotheby’s International RealtyTall Poppy
Oct 202522.1%26.6%17.2%17.7%12%3%1.5%
Nov 202525.9%25.2%16.8%13.8%13.5%3%1.9%
Dec 202519.8%21.6%22.1%14.1%16.2%3.9%2.3%
Jan 202631.3%22.4%16.7%12.5%9.3%6.1%1.7%
Feb 202624.3%25.5%16.6%16.2%9.8%5.9%1.6%
Mar 202624.7%23.6%15.4%14.9%12.5%7.4%1.5%
Apr 202622.5%26%15.9%16.2%12.2%5.5%1.7%
May 202623.7%27.2%16.3%15.5%9.9%5.4%1.9%
Jun 202620.8%26.9%16.7%16.7%12.3%5.3%1.4%
Jul 202624.6%25.7%16.5%16.1%10%5.6%1.6%
Aug 202623.4%21.2%17.6%17.6%11.8%6.4%1.8%
Sep 2026———————
  1. 1.Lowe & Co

    23.4%

    moved from 2nd to 1st · 1.2K estimated branded searches · +6.4% vs prior month · -1.1 points

  2. 2.Ray White

    21.2%

    moved from 1st to 2nd · 1.1K estimated branded searches · -7.8% vs prior month · -4.4 points

  3. 3.Harcourts

    17.6%

    held 3rd · 880 estimated branded searches · +18.9% vs prior month · +1.1 points

  4. held 4th · 880 estimated branded searches · +22.2% vs prior month · +1.6 points

  5. 5.Bayleys

    11.8%

    held 5th · 590 estimated branded searches · +31.1% vs prior month · +1.8 points

  6. held 6th · 320 estimated branded searches · +28% vs prior month · +0.8 points

  7. held 7th · 90 estimated branded searches · +28.6% vs prior month · +0.2 points

Compare search popularity between New Zealand Sotheby’s International Realty and its closest rivals

How has branded search demand for New Zealand Sotheby’s International Realty changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, New Zealand Sotheby’s International Realty’s estimated Share of Search among wellington real estate agencies in New Zealand increased from 3% to 6.4%.
  • Across the 11 months ending August 2026, New Zealand Sotheby’s International Realty’s estimated Share of Search among wellington real estate agencies in New Zealand peaked at 7.4% in March 2026 and was lowest at 3% in October 2025.

How did search popularity change for New Zealand wellington real estate agencies in August 2026?

  1. In August 2026, Bayleys gained estimated Share of Search among wellington real estate agencies in New Zealand, from 10% to 11.8%.

  2. In August 2026, Tommy’s Real Estate gained estimated Share of Search among wellington real estate agencies in New Zealand, from 16.1% to 17.6%.

  3. In August 2026, Harcourts gained estimated Share of Search among wellington real estate agencies in New Zealand, from 16.5% to 17.6%.

  4. In August 2026, New Zealand Sotheby’s International Realty gained estimated Share of Search among wellington real estate agencies in New Zealand, from 5.6% to 6.4%.

  5. In August 2026, Ray White lost estimated Share of Search among wellington real estate agencies in New Zealand, from 25.7% to 21.2%.

  6. In August 2026, Lowe & Co lost estimated Share of Search among wellington real estate agencies in New Zealand, from 24.6% to 23.4%.

How is New Zealand Sotheby’s International Realty measured?

Brandwave collects information about searches that people make online using New Zealand Sotheby’s International Realty’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

13 branded search terms

  • new zealand sotheby's
  • new zealand sotheby's international realty
  • new zealand sotheby's international realty cambridge
  • new zealand sothebys
  • nz sotheby's
  • nz sotheby's real estate
  • nz sothebys
  • nzsir
  • nzsothebysrealty.com
  • sotheby's auckland
  • sotheby's wellington
  • sothebys auckland
  • sothebys wellington

Do you work for New Zealand Sotheby’s International Realty? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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Is New Zealand Sotheby’s International Realty your brand?

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