Brandwave

Bayleys Taupō vs New Zealand Sotheby’s International Realty:Which is more popular?

In September 2026, Bayleys Taupō had more branded searches than New Zealand Sotheby’s International Realty among taupo real estate agencies in New Zealand. Bayleys Taupō had about 390 branded searches, while New Zealand Sotheby’s International Realty had 10. Bayleys Taupō made up 23.5% of all taupo real estate agency searches we track, and New Zealand Sotheby’s International Realty accounted for 0.6%. When we asked ChatGPT and Google AI Overviews about taupo real estate agencies, both Bayleys Taupō and New Zealand Sotheby’s International Realty appeared in all four answers. Bayleys Taupō was mentioned before New Zealand Sotheby’s International Realty in every answer.

Among taupo real estate agencies in New Zealand in September 2026

Who do people search for more?

Bayleys Taupō, about 39 searches for every 1 for New Zealand Sotheby’s International Realty

Bayleys Taupō 390 searchesNew Zealand Sotheby’s International Realty 10 searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Bayleys Taupō in 4 of 4New Zealand Sotheby’s International Realty in 4 of 4

Who does AI recommend more?

Bayleys Taupō, named ahead of New Zealand Sotheby’s International Realty in every answer

Bayleys Taupō first in 3New Zealand Sotheby’s International Realty never first

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Top taupo real estate agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, both Bayleys Taupō and New Zealand Sotheby’s International Realty showed up in all four answers. Bayleys Taupō was listed before New Zealand Sotheby’s International Realty in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bayleys Taupō1st
  2. New Zealand Sotheby’s International Realty2nd
  3. Harcourts3rd
  4. Ray White4th
  5. Tremains5th
  6. LJ Hooker–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bayleys Taupō4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • New Zealand Sotheby’s International Realty4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Harcourts3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Tremains3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Ray White2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • LJ Hooker0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about taupo real estate agencies

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Bayleys Taupō or New Zealand Sotheby’s International Realty more popular in search?

This chart shows how often people search Google for Bayleys Taupō and New Zealand Sotheby’s International Realty by name. Each line represents a brand's share of searches for all six taupo real estate agencies we track, month by month, from searches in New Zealand.

Bayleys Taupō and New Zealand Sotheby’s International Realty among taupo real estate agencies in New Zealand, by month

Share of searches by month for Bayleys Taupō, New Zealand Sotheby’s International Realty. The figures are in the table below the chart.

View monthly share of searches table
MonthRay WhiteBayleys TaupōHarcourtsTremainsLJ HookerNew Zealand Sotheby’s International Realty
Oct 202532.3%25.4%21.7%17.5%2.1%1.1%
Nov 202536.7%24.5%22.4%13.8%2%0.51%
Dec 202528.9%25.3%28.4%14.7%2.1%0.53%
Jan 202636.9%26.6%20.3%12.2%2.7%1.4%
Feb 202631.5%29.5%19.5%16.5%2%1%
Mar 202631.3%26.3%25.4%14.3%2.2%0.45%
Apr 202630.5%23.4%27.5%16.2%1.2%1.2%
May 202633.5%23.8%23.2%17.7%1.2%0.61%
Jun 202637%23.6%20%17%1.8%0.61%
Jul 202636.4%19.4%25.5%17%1.2%0.61%
Aug 202634.7%22.2%24.4%16.5%0.57%1.7%
Sep 202638%23.5%19.3%16.3%2.4%0.6%

How has the Bayleys Taupō and New Zealand Sotheby’s International Realty comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand taupo real estate agencies in September 2026?

3 changes

  1. In September 2026, Bayleys Taupō overtook Harcourts to rank 2nd among taupo real estate agencies in New Zealand, with 23.5% of the searches.

  2. In September 2026, LJ Hooker overtook New Zealand Sotheby’s International Realty to rank 5th among taupo real estate agencies in New Zealand, with 2.4% of the searches.

  3. In September 2026, New Zealand Sotheby’s International Realty lost share of searches among taupo real estate agencies in New Zealand, from 1.7% to 0.6%.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Bayleys Taupō’s and New Zealand Sotheby’s International Realty’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bayleys Taupō

1 branded search term

  • bayleys taupo

New Zealand Sotheby’s International Realty

4 branded search terms

  • new zealand sotheby's
  • new zealand sotheby's international realty
  • new zealand sothebys
  • nzsir

How the Brand Demand Index is measured

Other head-to-heads among taupo real estate agencies

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