LJ Hooker vs Ray White:Which is more popular?
In September 2026, Ray White had more branded searches than LJ Hooker among taupo real estate agencies in New Zealand. Ray White had about 630 branded searches, while LJ Hooker had 40. Ray White made up 38% of all taupo real estate agency searches we track, and LJ Hooker accounted for 2.4%. When we asked ChatGPT and Google AI Overviews about taupo real estate agencies, Ray White appeared in two of the four answers and LJ Hooker in none.
Who do people search for more?
Ray White, about 16 searches for every 1 for LJ Hooker
Who does AI mention more?
Ray White, mentioned in 2 of 4 answers, LJ Hooker in 0
Who does AI recommend more?
Ray White, the only one of the two named
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Top taupo real estate agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Ray White was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. LJ Hooker did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Bayleys Taupō4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
New Zealand Sotheby’s International Realty4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Harcourts3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Tremains3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Ray White2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
LJ Hooker0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about taupo real estate agencies
4 answers
Asked ChatGPT
“Which real estate agency should I hire in Taupō, New Zealand?”
Asked ChatGPT
“What are the best real estate agencies in Taupō, New Zealand?”
Asked ChatGPT
“What's the best real estate agency in Taupō, New Zealand for a house sale?”
Searched Google, AI Overview
“taupo real estate”
Searched Google, AI Overview
“taupo real estate agencies”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is LJ Hooker or Ray White more popular in search?
This chart shows how often people search Google for LJ Hooker and Ray White by name. Each line represents a brand's share of searches for all six taupo real estate agencies we track, month by month, from searches in New Zealand.
Share of searches by month for Ray White, LJ Hooker. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ray White | Bayleys Taupō | Harcourts | Tremains | LJ Hooker | New Zealand Sotheby’s International Realty |
|---|---|---|---|---|---|---|
| Oct 2025 | 32.3% | 25.4% | 21.7% | 17.5% | 2.1% | 1.1% |
| Nov 2025 | 36.7% | 24.5% | 22.4% | 13.8% | 2% | 0.51% |
| Dec 2025 | 28.9% | 25.3% | 28.4% | 14.7% | 2.1% | 0.53% |
| Jan 2026 | 36.9% | 26.6% | 20.3% | 12.2% | 2.7% | 1.4% |
| Feb 2026 | 31.5% | 29.5% | 19.5% | 16.5% | 2% | 1% |
| Mar 2026 | 31.3% | 26.3% | 25.4% | 14.3% | 2.2% | 0.45% |
| Apr 2026 | 30.5% | 23.4% | 27.5% | 16.2% | 1.2% | 1.2% |
| May 2026 | 33.5% | 23.8% | 23.2% | 17.7% | 1.2% | 0.61% |
| Jun 2026 | 37% | 23.6% | 20% | 17% | 1.8% | 0.61% |
| Jul 2026 | 36.4% | 19.4% | 25.5% | 17% | 1.2% | 0.61% |
| Aug 2026 | 34.7% | 22.2% | 24.4% | 16.5% | 0.57% | 1.7% |
| Sep 2026 | 38% | 23.5% | 19.3% | 16.3% | 2.4% | 0.6% |
How has the LJ Hooker and Ray White comparison changed over the last 12 months?
3 findings
- Ray White was ahead of LJ Hooker in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, LJ Hooker’s share of searches among taupo real estate agencies in New Zealand moved from 2.1% to 2.4%, and its estimated monthly branded searches held steady at 40.
- Across the 12 months ending September 2026, Ray White’s share of searches among taupo real estate agencies in New Zealand moved from 32.3% to 38%, and its estimated monthly branded searches moved from 610 to 630.
How did search popularity change for New Zealand taupo real estate agencies in September 2026?
2 changes
In September 2026, LJ Hooker overtook New Zealand Sotheby’s International Realty to rank 5th among taupo real estate agencies in New Zealand, with 2.4% of the searches.
In September 2026, Ray White gained share of searches among taupo real estate agencies in New Zealand, from 34.7% to 38%.
How are branded searches counted?
14 search terms
Brandwave collects information about searches that people make online using LJ Hooker’s and Ray White’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among taupo real estate agencies
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