Brandwave

How popular isHarcourts?

In August 2026, people searched for Harcourts by name about 27,600 times in New Zealand, an 18% decrease from 11 months earlier. These searches made up 19.3% of all New Zealand taupo real estate agency searches, placing Harcourts third out of six agencies. When we asked both ChatGPT and Google AI Overviews about taupo real estate agencies, Harcourts appeared in three of the four answers and was the third most recommended of the six.

Search and AI answers in September 2026

Harcourts is the third most searched of 6 competitors and the third most recommended in AI answers.

  1. Ray WhiteShare of searches 38%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
  2. Bayleys TaupōShare of searches 23.5%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  3. HarcourtsShare of searches 19.3%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
  4. TremainsShare of searches 16.3%Mentioned in 3 of 4 AI answersPlace in AI recommendations 5th
  5. LJ HookerShare of searches 2.4%Mentioned in 0 of 4 AI answersPlace in AI recommendations –

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Top taupo real estate agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Harcourts was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Harcourts is the third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bayleys Taupō1st
  2. New Zealand Sotheby’s International Realty2nd
  3. Harcourts3rd
  4. Ray White4th
  5. Tremains5th
  6. LJ Hooker–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bayleys Taupō4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • New Zealand Sotheby’s International Realty4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Harcourts3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Tremains3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Ray White2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • LJ Hooker0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about taupo real estate agencies

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which taupo real estate agencies compete with Harcourts?

Harcourts against taupo real estate agencies in New Zealand, by month

Share of searches by month for Ray White, Bayleys Taupō, Harcourts, Tremains, LJ Hooker. The figures are in the table below the chart.

View monthly share of searches table
MonthRay WhiteBayleys TaupōHarcourtsTremainsLJ HookerNew Zealand Sotheby’s International Realty
Oct 202532.3%25.4%21.7%17.5%2.1%1.1%
Nov 202536.7%24.5%22.4%13.8%2%0.51%
Dec 202528.9%25.3%28.4%14.7%2.1%0.53%
Jan 202636.9%26.6%20.3%12.2%2.7%1.4%
Feb 202631.5%29.5%19.5%16.5%2%1%
Mar 202631.3%26.3%25.4%14.3%2.2%0.45%
Apr 202630.5%23.4%27.5%16.2%1.2%1.2%
May 202633.5%23.8%23.2%17.7%1.2%0.61%
Jun 202637%23.6%20%17%1.8%0.61%
Jul 202636.4%19.4%25.5%17%1.2%0.61%
Aug 202634.7%22.2%24.4%16.5%0.57%1.7%
Sep 202638%23.5%19.3%16.3%2.4%0.6%

  1. 1.Ray White

    38%

    Held 1st. 630 estimated branded searches, +3.3% vs prior month. Share +3.3 points.

  2. 2.Bayleys Taupō

    23.5%

    Moved from 3rd to 2nd. 390 estimated branded searches, 0% vs prior month. Share +1.3 points.

  3. 3.Harcourts

    19.3%

    Moved from 2nd to 3rd. 320 estimated branded searches, -25.6% vs prior month. Share -5.2 points.

  4. 4.Tremains

    16.3%

    Held 4th. 270 estimated branded searches, -6.9% vs prior month. Share -0.2 points.

  5. 5.LJ Hooker

    2.4%

    Moved from 6th to 5th. 40 estimated branded searches, +300% vs prior month. Share +1.8 points.

  6. 6.New Zealand Sotheby’s International Realty

    0.6%

    Moved from 5th to 6th. 10 estimated branded searches, -66.7% vs prior month. Share -1.1 points.

Compare popularity between Harcourts and its closest rivals

Every comparison with Harcourts

31 comparisons

How has branded search demand for Harcourts changed in New Zealand over the last 12 months?

3 findings
  • Across the 11 months ending August 2026, estimated monthly branded searches for Harcourts in New Zealand fell from 33.7K to 27.6K.
  • Across the 12 months ending September 2026, Harcourts’ share of searches among taupo real estate agencies in New Zealand decreased from 21.7% to 19.3%.
  • Across the 12 months ending September 2026, Harcourts’ share of searches among taupo real estate agencies in New Zealand peaked at 28.4% in December 2025 and was lowest at 19.3% in September 2026.

How did search popularity change for New Zealand taupo real estate agencies in September 2026?

6 changes

  1. In September 2026, Bayleys Taupō overtook Harcourts to rank 2nd among taupo real estate agencies in New Zealand, with 23.5% of the searches.

  2. In September 2026, LJ Hooker overtook New Zealand Sotheby’s International Realty to rank 5th among taupo real estate agencies in New Zealand, with 2.4% of the searches.

  3. In September 2026, Ray White gained share of searches among taupo real estate agencies in New Zealand, from 34.7% to 38%.

  4. In September 2026, Harcourts lost share of searches among taupo real estate agencies in New Zealand, from 24.4% to 19.3%.

  5. In September 2026, New Zealand Sotheby’s International Realty lost share of searches among taupo real estate agencies in New Zealand, from 1.7% to 0.6%.

  6. Estimated monthly branded searches for Tremains in New Zealand fell 18.2% over 12 measured months, from 330 to 270 in September 2026.

How are Harcourts’ branded searches counted?

26 search terms

Brandwave collects information about searches that people make online using Harcourts’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • harcourt's
  • harcourts
  • harcourts agents
  • harcourts ashburton
  • harcourts blenheim
  • harcourts blenheim rentals
  • harcourts hamilton
  • harcourts hastings
  • harcourts invercargill
  • harcourts masterton
  • harcourts nz
  • harcourts property management
  • harcourts real estate
  • harcourts rentals
  • harcourts rentals blenheim
  • harcourts rentals hastings
  • harcourts rotorua
  • harcourts rotorua rentals
  • harcourts taupo
  • harcourts tauranga
  • harcourts timaru
  • harcourts whakatane
  • harcourts whanganui
  • harcourts whangarei
  • harcourtstaupo
  • harcourtswhangarei

Do you work for Harcourts? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Harcourts compete?

Harcourts is ranked in 15 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
residential real estate agencies3rd of 1517.5%Show ranking
Auckland real estate agencies4th of 813.5%Show ranking
Whangarei real estate agencies3rd of 41.8%Show ranking
Hamilton real estate agencies2nd of 624.7%Show ranking
Rotorua real estate agencies3rd of 914.4%Show ranking
Wellington real estate agencies3rd of 715.9%Show ranking
Invercargill real estate agencies2nd of 929.7%Show ranking
Whanganui real estate agencies3rd of 514.7%Show ranking
Timaru real estate agencies1st of 742.5%Show ranking
Blenheim real estate agencies2nd of 738.5%Show ranking
Ashburton real estate agencies2nd of 721.5%Show ranking
Taupo real estate agencies3rd of 619.3%Shown above
Hastings real estate agencies2nd of 432.7%Show ranking
Masterton real estate agencies4th of 510%Show ranking
Whakatane real estate agencies2nd of 724.8%Show ranking
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