Harcourts vs LJ Hooker:Which is more popular?
In September 2026, Harcourts had more branded searches than LJ Hooker among taupo real estate agencies in New Zealand. Harcourts had about 320 branded searches, while LJ Hooker had 40. Harcourts made up 19.3% of all taupo real estate agency searches we track, and LJ Hooker accounted for 2.4%. When we asked ChatGPT and Google AI Overviews about taupo real estate agencies, Harcourts appeared in three of the four answers and LJ Hooker in none.
Who do people search for more?
Harcourts, about 8 searches for every 1 for LJ Hooker
Who does AI mention more?
Harcourts, mentioned in 3 of 4 answers, LJ Hooker in 0
Who does AI recommend more?
Harcourts, the only one of the two named
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Top taupo real estate agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Harcourts was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. LJ Hooker did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Bayleys Taupō4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
New Zealand Sotheby’s International Realty4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Harcourts3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Tremains3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Ray White2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
LJ Hooker0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about taupo real estate agencies
4 answers
Asked ChatGPT
“Which real estate agency should I hire in Taupō, New Zealand?”
Asked ChatGPT
“What are the best real estate agencies in Taupō, New Zealand?”
Asked ChatGPT
“What's the best real estate agency in Taupō, New Zealand for a house sale?”
Searched Google, AI Overview
“taupo real estate”
Searched Google, AI Overview
“taupo real estate agencies”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Harcourts or LJ Hooker more popular in search?
This chart shows how often people search Google for Harcourts and LJ Hooker by name. Each line represents a brand's share of searches for all six taupo real estate agencies we track, month by month, from searches in New Zealand.
Share of searches by month for Harcourts, LJ Hooker. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ray White | Bayleys Taupō | Harcourts | Tremains | LJ Hooker | New Zealand Sotheby’s International Realty |
|---|---|---|---|---|---|---|
| Oct 2025 | 32.3% | 25.4% | 21.7% | 17.5% | 2.1% | 1.1% |
| Nov 2025 | 36.7% | 24.5% | 22.4% | 13.8% | 2% | 0.51% |
| Dec 2025 | 28.9% | 25.3% | 28.4% | 14.7% | 2.1% | 0.53% |
| Jan 2026 | 36.9% | 26.6% | 20.3% | 12.2% | 2.7% | 1.4% |
| Feb 2026 | 31.5% | 29.5% | 19.5% | 16.5% | 2% | 1% |
| Mar 2026 | 31.3% | 26.3% | 25.4% | 14.3% | 2.2% | 0.45% |
| Apr 2026 | 30.5% | 23.4% | 27.5% | 16.2% | 1.2% | 1.2% |
| May 2026 | 33.5% | 23.8% | 23.2% | 17.7% | 1.2% | 0.61% |
| Jun 2026 | 37% | 23.6% | 20% | 17% | 1.8% | 0.61% |
| Jul 2026 | 36.4% | 19.4% | 25.5% | 17% | 1.2% | 0.61% |
| Aug 2026 | 34.7% | 22.2% | 24.4% | 16.5% | 0.57% | 1.7% |
| Sep 2026 | 38% | 23.5% | 19.3% | 16.3% | 2.4% | 0.6% |
How has the Harcourts and LJ Hooker comparison changed over the last 12 months?
3 findings
- Harcourts was ahead of LJ Hooker in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Harcourts’ share of searches among taupo real estate agencies in New Zealand moved from 21.7% to 19.3%, and its estimated monthly branded searches moved from 410 to 320.
- Across the 12 months ending September 2026, LJ Hooker’s share of searches among taupo real estate agencies in New Zealand moved from 2.1% to 2.4%, and its estimated monthly branded searches held steady at 40.
How did search popularity change for New Zealand taupo real estate agencies in September 2026?
3 changes
In September 2026, Bayleys Taupō overtook Harcourts to rank 2nd among taupo real estate agencies in New Zealand, with 23.5% of the searches.
In September 2026, LJ Hooker overtook New Zealand Sotheby’s International Realty to rank 5th among taupo real estate agencies in New Zealand, with 2.4% of the searches.
In September 2026, Harcourts lost share of searches among taupo real estate agencies in New Zealand, from 24.4% to 19.3%.
How are branded searches counted?
16 search terms
Brandwave collects information about searches that people make online using Harcourts’ and LJ Hooker’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Harcourts
11 branded search terms
- harcourt's
- harcourts
- harcourts agents
- harcourts nz
- harcourts property management
- harcourts real estate
- harcourts rentals
- harcourts taupo
- harcourts whangarei
- harcourtstaupo
- harcourtswhangarei
LJ Hooker
5 branded search terms
- lj hooker
- lj hooker marketing
- lj hooker rentals
- lj hooker taupo
- ljhooker
Other head-to-heads among taupo real estate agencies
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