Brandwave

Bayleys Taupō vs Harcourts:Which is more popular?

In September 2026, Bayleys Taupō had more branded searches than Harcourts among taupo real estate agencies in New Zealand. Bayleys Taupō had about 390 branded searches, while Harcourts had 320. Bayleys Taupō made up 23.5% of all taupo real estate agency searches we track, and Harcourts accounted for 19.3%. When we asked ChatGPT and Google AI Overviews about taupo real estate agencies, Bayleys Taupō appeared in all four answers and Harcourts in three. Bayleys Taupō was mentioned before Harcourts in every answer.

Among taupo real estate agencies in New Zealand in September 2026

Who do people search for more?

Bayleys Taupō, about 22% more searches than Harcourts

Bayleys Taupō 390 searchesHarcourts 320 searches

Who does AI mention more?

Bayleys Taupō, mentioned in every answer we collected

Bayleys Taupō in 4 of 4Harcourts in 3 of 4

Who does AI recommend more?

Bayleys Taupō, named ahead of Harcourts in every answer

Bayleys Taupō first in 3Harcourts never first

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Top taupo real estate agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Bayleys Taupō appeared in all four answers. Harcourts was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Bayleys Taupō was listed before Harcourts in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bayleys Taupō1st
  2. New Zealand Sotheby’s International Realty2nd
  3. Harcourts3rd
  4. Ray White4th
  5. Tremains5th
  6. LJ Hooker–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bayleys Taupō4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • New Zealand Sotheby’s International Realty4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Harcourts3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Tremains3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Ray White2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • LJ Hooker0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about taupo real estate agencies

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Bayleys Taupō or Harcourts more popular in search?

This chart shows how often people search Google for Bayleys Taupō and Harcourts by name. Each line represents a brand's share of searches for all six taupo real estate agencies we track, month by month, from searches in New Zealand.

Bayleys Taupō and Harcourts among taupo real estate agencies in New Zealand, by month

Share of searches by month for Bayleys Taupō, Harcourts. The figures are in the table below the chart.

View monthly share of searches table
MonthRay WhiteBayleys TaupōHarcourtsTremainsLJ HookerNew Zealand Sotheby’s International Realty
Oct 202532.3%25.4%21.7%17.5%2.1%1.1%
Nov 202536.7%24.5%22.4%13.8%2%0.51%
Dec 202528.9%25.3%28.4%14.7%2.1%0.53%
Jan 202636.9%26.6%20.3%12.2%2.7%1.4%
Feb 202631.5%29.5%19.5%16.5%2%1%
Mar 202631.3%26.3%25.4%14.3%2.2%0.45%
Apr 202630.5%23.4%27.5%16.2%1.2%1.2%
May 202633.5%23.8%23.2%17.7%1.2%0.61%
Jun 202637%23.6%20%17%1.8%0.61%
Jul 202636.4%19.4%25.5%17%1.2%0.61%
Aug 202634.7%22.2%24.4%16.5%0.57%1.7%
Sep 202638%23.5%19.3%16.3%2.4%0.6%

How has the Bayleys Taupō and Harcourts comparison changed over the last 12 months?

3 findings
  • The lead changed hands 6 times in the 12 months ending September 2026: Harcourts took it in December 2025, Bayleys Taupō took it in January 2026, Harcourts took it in April 2026, Bayleys Taupō took it in May 2026, Harcourts took it in July 2026, Bayleys Taupō took it in September 2026.
  • Across the 12 months ending September 2026, Bayleys Taupō’s share of searches among taupo real estate agencies in New Zealand moved from 25.4% to 23.5%, and its estimated monthly branded searches moved from 480 to 390.
  • Across the 12 months ending September 2026, Harcourts’ share of searches among taupo real estate agencies in New Zealand moved from 21.7% to 19.3%, and its estimated monthly branded searches moved from 410 to 320.

How did search popularity change for New Zealand taupo real estate agencies in September 2026?

2 changes

  1. In September 2026, Bayleys Taupō overtook Harcourts to rank 2nd among taupo real estate agencies in New Zealand, with 23.5% of the searches.

  2. In September 2026, Harcourts lost share of searches among taupo real estate agencies in New Zealand, from 24.4% to 19.3%.

How are branded searches counted?

12 search terms

Brandwave collects information about searches that people make online using Bayleys Taupō’s and Harcourts’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bayleys Taupō

1 branded search term

  • bayleys taupo

Harcourts

11 branded search terms

  • harcourt's
  • harcourts
  • harcourts agents
  • harcourts nz
  • harcourts property management
  • harcourts real estate
  • harcourts rentals
  • harcourts taupo
  • harcourts whangarei
  • harcourtstaupo
  • harcourtswhangarei

How the Brand Demand Index is measured

Other head-to-heads among taupo real estate agencies

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