Brandwave

How popular isHarcourts in search?

In August 2026, there were an estimated 34.5K branded searches for Harcourts in New Zealand which is down 21.2% over the last 11 months. Harcourts holds 19% estimated Share of Search among New Zealand residential real estate agencies and is ranked 2nd of 15 competitors for search popularity.

Share of Search, August 2026
  1. Ray White35.1%
  2. Harcourts19%
  3. Bayleys12.9%
  4. Barfoot & Thompson11.2%
  5. Property Brokers8.5%
  6. Arizto5.9%
  7. LJ Hooker1.8%
  8. Raine & Horne1.3%
  9. New Zealand Sotheby’s International Realty1.2%
  10. Tall Poppy1%
  11. +5 more
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Where does Harcourts compete?

Harcourts is ranked in 14 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Residential Real Estate Agencies2nd of 1519%Shown below
Auckland real estate agencies4th of 711.5%Show ranking
Hamilton real estate agencies3rd of 622.8%Show ranking
Whangarei real estate agencies4th of 45.2%Show ranking
Wellington real estate agencies2nd of 717%Show ranking
Rotorua real estate agencies3rd of 718.6%Show ranking
Blenheim real estate agencies1st of 659.9%Show ranking
Timaru real estate agencies1st of 731.7%Show ranking
Invercargill real estate agencies2nd of 733.8%Show ranking
Whanganui real estate agencies3rd of 518.2%Show ranking
Ashburton real estate agencies2nd of 720.5%Show ranking
Hastings real estate agencies2nd of 331.8%Show ranking
Taupo real estate agencies2nd of 532.6%Show ranking
Whakatane real estate agencies3rd of 624%Show ranking

Which residential real estate agencies compete with Harcourts?

Harcourts against residential real estate agencies in New Zealand, by month

Share of Search by month for Ray White, Harcourts, Bayleys, Barfoot & Thompson, Property Brokers, Arizto. The figures are in the table below the chart.

View monthly share of search table
MonthRay WhiteHarcourtsBayleysBarfoot & ThompsonProperty BrokersAriztoLJ HookerRaine & HorneNew Zealand Sotheby’s International RealtyTall PoppyProfessionals Real EstateOne AgencyFirst National Real EstateHarveys Real EstateCentury 21
Oct 202533.1%20.1%14.7%11.5%8.5%4.5%2.2%1.4%0.64%1%1%0.66%0.42%0.05%0.01%
Nov 202534.6%18.4%14.7%11.9%8.8%4%2.3%1.5%0.75%1.1%1.1%0.59%0.37%0.05%0.01%
Dec 202536.3%18.8%14%10.7%8%4.2%2.4%1.4%0.71%1.1%1.4%0.6%0.37%0.06%0.01%
Jan 202635%18.1%12.5%12.3%9%4.8%2.7%1.5%0.89%1%1.1%0.67%0.39%0.05%0.01%
Feb 202634.1%17.9%13.9%11.9%8.8%5.7%1.9%1.7%0.93%1%1.1%0.54%0.34%0.04%0.02%
Mar 202634.6%18.7%13.2%13.3%8%5.4%1.5%1.3%1%0.94%1.2%0.53%0.33%0.04%0.03%
Apr 202637.5%18.3%12.5%11%8%5.5%1.8%1.4%0.94%0.96%1.1%0.49%0.33%0.04%0.02%
May 202634.7%18.5%13.6%11%9.4%5.7%1.6%1.6%0.96%1%1.1%0.49%0.32%0.04%0.02%
Jun 202636.3%18.7%12.9%11.5%8.3%5.3%1.7%1.4%0.89%0.84%1.2%0.43%0.34%0.06%0.02%
Jul 202637.1%17.7%12.7%11.8%8.5%5.2%1.7%1.5%0.95%0.91%1%0.46%0.36%0.03%0.02%
Aug 202635.1%19%12.9%11.2%8.5%5.9%1.8%1.3%1.2%1%1%0.48%0.33%0.05%0.02%
Sep 2026———————————————

  1. 1.Ray White

    35.1%

    Held 1st. 63.6K estimated branded searches, -0.72% vs prior month. Share -2 points.

  2. 2.Harcourts

    19%

    Held 2nd. 34.5K estimated branded searches, +12.8% vs prior month. Share +1.4 points.

  3. 3.Bayleys

    12.9%

    Held 3rd. 23.4K estimated branded searches, +6.2% vs prior month. Share +0.2 points.

  4. 4.Barfoot & Thompson

    11.2%

    Held 4th. 20.4K estimated branded searches, -0.2% vs prior month. Share -0.6 points.

  5. 5.Property Brokers

    8.5%

    Held 5th. 15.3K estimated branded searches, +4.3% vs prior month. Share 0 points.

  6. 6.Arizto

    5.9%

    Held 6th. 10.7K estimated branded searches, +18.6% vs prior month. Share +0.7 points.

  7. 7.LJ Hooker

    1.8%

    Held 7th. 3.3K estimated branded searches, +11.5% vs prior month. Share +0.1 points.

  8. 8.Raine & Horne

    1.3%

    Held 8th. 2.4K estimated branded searches, -3.6% vs prior month. Share -0.1 points.

  9. 9.New Zealand Sotheby’s International Realty

    1.2%

    Moved from 10th to 9th. 2.2K estimated branded searches, +34.5% vs prior month. Share +0.3 points.

  10. 10.Tall Poppy

    1%

    Moved from 11th to 10th. 1.9K estimated branded searches, +17.8% vs prior month. Share +0.1 points.

  11. 11.Professionals Real Estate

    1%

    Moved from 9th to 11th. 1.8K estimated branded searches, +0.56% vs prior month. Share 0 points.

  12. 12.One Agency

    0.48%

    Held 12th. 870 estimated branded searches, +10.1% vs prior month. Share 0 points.

  13. 13.First National Real Estate

    0.33%

    Held 13th. 600 estimated branded searches, -4.8% vs prior month. Share 0 points.

  14. 14.Harveys Real Estate

    0.05%

    Held 14th. 90 estimated branded searches, +80% vs prior month. Share 0 points.

  15. 15.Century 21

    0.02%

    Held 15th. 30 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Harcourts and its closest rivals

How has branded search demand for Harcourts changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Harcourts in New Zealand fell from 43.7K to 34.5K.
  • Across the 11 months ending August 2026, Harcourts’ estimated Share of Search among residential real estate agencies in New Zealand decreased from 20.1% to 19%.
  • Across the 11 months ending August 2026, Harcourts’ estimated Share of Search among residential real estate agencies in New Zealand peaked at 20.1% in October 2025 and was lowest at 17.7% in July 2026.

How did search popularity change for New Zealand residential real estate agencies in August 2026?

  1. In August 2026, Harcourts gained estimated Share of Search among residential real estate agencies in New Zealand, from 17.7% to 19%.

  2. In August 2026, Arizto gained estimated Share of Search among residential real estate agencies in New Zealand, from 5.2% to 5.9%.

  3. In August 2026, Ray White lost estimated Share of Search among residential real estate agencies in New Zealand, from 37.1% to 35.1%.

  4. In August 2026, Barfoot & Thompson lost estimated Share of Search among residential real estate agencies in New Zealand, from 11.8% to 11.2%.

  5. In August 2026, New Zealand Sotheby’s International Realty rose from 10th to 9th among residential real estate agencies in New Zealand.

  6. In August 2026, Tall Poppy rose from 11th to 10th among residential real estate agencies in New Zealand.

How is Harcourts measured?

Brandwave collects information about searches that people make online using Harcourts’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

44 branded search terms

  • harcourt's
  • harcourts
  • harcourts agents
  • harcourts ashburton
  • harcourts auckland
  • harcourts auckland rentals
  • harcourts blenheim
  • harcourts blenheim nz
  • harcourts blenheim rentals
  • harcourts christchurch
  • harcourts christchurch nz
  • harcourts hamilton
  • harcourts hastings
  • harcourts hastings nz
  • harcourts houses for sale
  • harcourts houses for sale ashburton
  • harcourts houses for sale blenheim
  • harcourts invercargill
  • harcourts new zealand
  • harcourts nz
  • harcourts property for sale
  • harcourts property management
  • harcourts real estate
  • harcourts real estate agents
  • harcourts real estate ashburton
  • harcourts real estate blenheim
  • harcourts real estate hastings
  • harcourts real estate rentals
  • harcourts rentals
  • harcourts rentals blenheim
  • harcourts rentals hastings
  • harcourts rotorua
  • harcourts rotorua rentals
  • harcourts taupo
  • harcourts tauranga
  • harcourts timaru
  • harcourts timaru nz
  • harcourts wellington
  • harcourts whakatane
  • harcourts whanganui

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