Brandwave

Harcourts vs LJ Hooker:Which is more popular by branded search in New Zealand?

In August 2026, Harcourts had more branded searches than LJ Hooker among residential real estate agencies in New Zealand. Harcourts was estimated to have 35.2K branded searches compared to LJ Hooker’s 2.9K, and held an 18.5% Share of Search versus LJ Hooker’s 1.5%.

Share of Search among residential real estate agencies in New Zealand in August 2026Which is more popular in search, Harcourts or LJ Hooker?
Harcourts18.5%35.2K searches
vs
LJ Hooker1.5%2.9K searches
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Which is more popular in search, Harcourts or LJ Hooker?

Consumer-facing real estate agency brands that market and sell residential property in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Harcourts and LJ Hooker among residential real estate agencies in New Zealand, by month

Share of Search by month for Harcourts, LJ Hooker. The figures are in the table below the chart.

View monthly share of search table
MonthRay WhiteHarcourtsBayleysBarfoot & ThompsonProperty BrokersAriztoEVES Real EstateLodge Real EstateLJ HookerRaine & HorneTremainsTall PoppyProfessionals Real EstateSummit Real EstateNew Zealand Sotheby’s International RealtyTommy’s Real EstateLowe & CoOne AgencyFirst National Real EstateHarveys Real EstateIron Bridge Real EstateCentury 21
Oct 202531%19.6%12.3%11%7.1%4.2%2.5%1.8%2%1.4%1%0.97%0.98%0.96%0.47%0.7%0.7%0.63%0.4%0.05%0.04%0.01%
Nov 202532.6%17.6%12.5%11.3%7.3%3.8%2.5%1.9%2%1.4%1%1%1%0.97%0.55%0.62%0.73%0.57%0.35%0.05%0.05%0.01%
Dec 202534.2%18.1%12.1%10.2%6.6%3.9%2.6%1.7%2.1%1.4%1.1%1%1.3%0.91%0.46%0.58%0.52%0.57%0.36%0.05%0.05%0.01%
Jan 202632.5%17.8%10.7%11.6%7.4%4.5%2.9%1.7%2.4%1.4%0.95%0.98%1%0.89%0.48%0.59%1.1%0.63%0.37%0.05%0.05%0.01%
Feb 202632%17.6%11.8%11.4%7.3%5.4%2.5%1.8%1.7%1.6%0.97%1%1.1%0.88%0.53%0.79%0.73%0.52%0.32%0.04%0.04%0.02%
Mar 202632.5%18.3%11.3%12.8%6.7%5%2.5%1.7%1.3%1.2%0.99%0.9%1.1%0.82%0.54%0.62%0.8%0.5%0.32%0.04%0.04%0.03%
Apr 202635.3%17.8%10.6%10.5%6.7%5.2%2.6%1.9%1.4%1.3%1%0.91%1.1%0.9%0.55%0.66%0.66%0.47%0.32%0.04%0.04%0.02%
May 202632.7%17.9%11.7%10.5%7.8%5.4%2.6%2.1%1.3%1.5%0.93%0.97%1.1%0.84%0.56%0.67%0.66%0.46%0.31%0.04%0.05%0.02%
Jun 202634.1%18.1%11%11%6.9%5%2.9%2.2%1.4%1.4%0.97%0.8%1.1%0.73%0.48%0.64%0.53%0.41%0.32%0.06%0.05%0.02%
Jul 202635%17.1%10.9%11.3%7.1%4.9%2.6%1.9%1.5%1.4%0.96%0.87%1%0.76%0.58%0.66%0.55%0.44%0.35%0.03%0.04%0.02%
Aug 202632.8%18.5%11%10.7%7%5.5%2.9%1.8%1.5%1.3%1%0.97%0.95%0.86%0.81%0.72%0.68%0.46%0.32%0.05%0.02%0.02%
Sep 2026——————————————————————

How has the Harcourts and LJ Hooker comparison changed over the last 12 months?

How did search popularity change for New Zealand residential real estate agencies in August 2026?

  1. In August 2026, Harcourts gained estimated Share of Search among residential real estate agencies in New Zealand, from 17.1% to 18.5%.

  2. Estimated monthly branded searches for LJ Hooker in New Zealand fell 35.2% over 11 measured months, from 4.5K to 2.9K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Harcourts’ and LJ Hooker’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Harcourts

38 branded search terms

  • harcourt's
  • harcourts
  • harcourts agents
  • harcourts ashburton
  • harcourts auckland
  • harcourts auckland nz
  • harcourts blenheim
  • harcourts christchurch
  • harcourts christchurch nz
  • harcourts hamilton
  • harcourts hamilton nz
  • harcourts hastings
  • harcourts houses for sale
  • harcourts houses for sale ashburton
  • harcourts houses for sale blenheim
  • harcourts invercargill
  • harcourts new zealand
  • harcourts nz
  • harcourts property for sale
  • harcourts property management
  • harcourts real estate
  • harcourts real estate agents
  • harcourts real estate ashburton
  • harcourts real estate blenheim
  • harcourts real estate hastings
  • harcourts real estate rentals
  • harcourts rentals
  • harcourts rentals blenheim
  • harcourts rentals hastings
  • harcourts rotorua
  • harcourts rotorua rentals
  • harcourts tauranga
  • harcourts timaru
  • harcourts timaru nz
  • harcourts wellington
  • harcourts whanganui
  • harcourts whangarei
  • harcourtswhangarei

LJ Hooker

13 branded search terms

  • lj hooker
  • lj hooker houses for sale
  • lj hooker marketing
  • lj hooker near me
  • lj hooker new zealand
  • lj hooker nz
  • lj hooker property management
  • lj hooker real estate
  • lj hooker real estate agents
  • lj hooker rentals
  • lj hooker rotorua
  • lj hooker timaru
  • ljhooker

How the Brand Demand Index is measured

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