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How popular isLJ Hooker in search?

In August 2026, there were an estimated 3.3K branded searches for LJ Hooker in New Zealand which is down 31.8% over the last 11 months. LJ Hooker holds 10% estimated Share of Search among New Zealand cambridge real estate agencies and is ranked 3rd of 6 competitors for search popularity.

Share of Search, August 2026
  1. Bayleys45.6%
  2. Ray White30%
  3. LJ Hooker10%
  4. Realty HQ7.8%
  5. New Zealand Sotheby’s International Realty6.7%
  6. Cambridge Real Estate0%
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Which cambridge real estate agencies compete with LJ Hooker?

LJ Hooker against cambridge real estate agencies in New Zealand, by month

Share of Search by month for Bayleys, Ray White, LJ Hooker, Realty HQ, New Zealand Sotheby’s International Realty. The figures are in the table below the chart.

View monthly share of search table
MonthBayleysRay WhiteLJ HookerRealty HQNew Zealand Sotheby’s International RealtyCambridge Real EstateProperty Brokers
Oct 202548.4%29.4%16.7%2.4%3.2%0%—
Nov 202550.8%31.1%13.9%2.5%1.6%0%—
Dec 202544.3%38.6%10.2%3.4%3.4%0%—
Jan 202642.7%41.7%11.7%1.9%0.97%0.97%—
Feb 202641.6%36.8%15.2%1.6%4.8%0%—
Mar 202646.1%33.6%15.6%2.3%2.3%0%—
Apr 202642.1%33.9%17.4%4.1%2.5%0%—
May 202652.7%25.8%16.1%3.2%2.2%0%—
Jun 202650.6%30.3%12.4%3.4%3.4%0%—
Jul 202647.4%34%12.4%3.1%3.1%0%—
Aug 202645.6%30%10%7.8%6.7%0%—
Sep 2026———————

  1. 1.Bayleys

    45.6%

    held 1st · 410 estimated branded searches · -10.9% vs prior month · -1.9 points

  2. 2.Ray White

    30%

    held 2nd · 270 estimated branded searches · -18.2% vs prior month · -4 points

  3. 3.LJ Hooker

    10%

    held 3rd · 90 estimated branded searches · -25% vs prior month · -2.4 points

  4. 4.Realty HQ

    7.8%

    moved from 5th to 4th · 70 estimated branded searches · +133.3% vs prior month · +4.7 points

  5. 5.New Zealand Sotheby’s International Realty

    6.7%

    moved from 4th to 5th · 60 estimated branded searches · +100% vs prior month · +3.6 points

  6. 6.Cambridge Real Estate

    0%

    held 6th · 0 estimated branded searches · — vs prior month · 0 points

Compare search popularity between LJ Hooker and its closest rivals

How has branded search demand for LJ Hooker changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for LJ Hooker in New Zealand fell from 4.8K to 3.3K.
  • Across the 11 months ending August 2026, LJ Hooker’s estimated Share of Search among cambridge real estate agencies in New Zealand decreased from 16.7% to 10%.
  • Across the 11 months ending August 2026, LJ Hooker’s estimated Share of Search among cambridge real estate agencies in New Zealand peaked at 17.4% in April 2026 and was lowest at 10% in August 2026.

How did search popularity change for New Zealand cambridge real estate agencies in August 2026?

  1. In August 2026, Realty HQ overtook New Zealand Sotheby’s International Realty to rank 4th among cambridge real estate agencies in New Zealand, at 7.8%.

  2. In August 2026, New Zealand Sotheby’s International Realty gained estimated Share of Search among cambridge real estate agencies in New Zealand, from 3.1% to 6.7%.

  3. In August 2026, Ray White lost estimated Share of Search among cambridge real estate agencies in New Zealand, from 34% to 30%.

  4. In August 2026, LJ Hooker lost estimated Share of Search among cambridge real estate agencies in New Zealand, from 12.4% to 10%.

  5. In August 2026, Bayleys lost estimated Share of Search among cambridge real estate agencies in New Zealand, from 47.4% to 45.6%.

Which hamilton real estate agencies compete with LJ Hooker?

LJ Hooker against hamilton real estate agencies in New Zealand, by month

Share of Search by month for Lodge Real Estate, Harcourts, Ray White, Lugtons, Bayleys, LJ Hooker. The figures are in the table below the chart.

View monthly share of search table
MonthLodge Real EstateHarcourtsRay WhiteLugtonsBayleysLJ Hooker
Oct 202525.1%25.2%16%16.8%14.1%2.8%
Nov 202527.4%23.9%15.5%16.9%12.6%3.7%
Dec 202529.2%24.3%18%13.2%11.7%3.5%
Jan 202628.7%27.4%16.6%13.6%10.2%3.4%
Feb 202626.1%25.1%15%16.8%14.1%3%
Mar 202628.3%24.2%15.7%17.8%11.4%2.5%
Apr 202630.1%24.2%15.3%16%11.8%2.5%
May 202630%23.7%14.8%16.6%12.6%2.3%
Jun 202628.9%24.5%15.1%15.5%13.4%2.5%
Jul 202627.9%21.4%16.4%16.9%14.8%2.7%
Aug 202628.6%24.7%17.6%14.2%11.9%3%
Sep 2026——————

  1. 1.Lodge Real Estate

    28.6%

    held 1st · 3.1K estimated branded searches · +11.2% vs prior month · +0.7 points

  2. 2.Harcourts

    24.7%

    held 2nd · 2.7K estimated branded searches · +25.4% vs prior month · +3.3 points

  3. 3.Ray White

    17.6%

    moved from 4th to 3rd · 1.9K estimated branded searches · +16.6% vs prior month · +1.2 points

  4. 4.Lugtons

    14.2%

    moved from 3rd to 4th · 1.5K estimated branded searches · -8.9% vs prior month · -2.7 points

  5. 5.Bayleys

    11.9%

    held 5th · 1.3K estimated branded searches · -12.2% vs prior month · -2.8 points

  6. 6.LJ Hooker

    3%

    held 6th · 320 estimated branded searches · +18.5% vs prior month · +0.3 points

Compare search popularity between LJ Hooker and its closest rivals

How has branded search demand for LJ Hooker changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, LJ Hooker’s estimated Share of Search among hamilton real estate agencies in New Zealand peaked at 3.7% in November 2025 and was lowest at 2.3% in May 2026.

How did search popularity change for New Zealand hamilton real estate agencies in August 2026?

  1. In August 2026, Ray White overtook Lugtons to rank 3rd among hamilton real estate agencies in New Zealand, at 17.6%.

  2. In August 2026, Harcourts gained estimated Share of Search among hamilton real estate agencies in New Zealand, from 21.4% to 24.7%.

  3. In August 2026, Lodge Real Estate gained estimated Share of Search among hamilton real estate agencies in New Zealand, from 27.9% to 28.6%.

  4. In August 2026, Bayleys lost estimated Share of Search among hamilton real estate agencies in New Zealand, from 14.8% to 11.9%.

  5. In August 2026, Lugtons lost estimated Share of Search among hamilton real estate agencies in New Zealand, from 16.9% to 14.2%.

  6. LJ Hooker’s estimated Share of Search among hamilton real estate agencies in New Zealand has gained ground for 3 months in a row, from 2.3% to 3% in August 2026.

Which residential real estate agencies compete with LJ Hooker?

LJ Hooker against residential real estate agencies in New Zealand, by month

Share of Search by month for Ray White, Harcourts, Bayleys, Barfoot & Thompson, Property Brokers, Arizto, LJ Hooker. The figures are in the table below the chart.

View monthly share of search table
MonthRay WhiteHarcourtsBayleysBarfoot & ThompsonProperty BrokersAriztoLJ HookerRaine & HorneNew Zealand Sotheby’s International RealtyTall PoppyProfessionals Real EstateOne AgencyFirst National Real EstateHarveys Real EstateCentury 21
Oct 202533.1%20.1%14.7%11.5%8.5%4.5%2.2%1.4%0.64%1%1%0.66%0.42%0.05%0.01%
Nov 202534.6%18.4%14.7%11.9%8.8%4%2.3%1.5%0.75%1.1%1.1%0.59%0.37%0.05%0.01%
Dec 202536.3%18.8%14%10.7%8%4.2%2.4%1.4%0.71%1.1%1.4%0.6%0.37%0.06%0.01%
Jan 202635%18.1%12.5%12.3%9%4.8%2.7%1.5%0.89%1%1.1%0.67%0.39%0.05%0.01%
Feb 202634.1%17.9%13.9%11.9%8.8%5.7%1.9%1.7%0.93%1%1.1%0.54%0.34%0.04%0.02%
Mar 202634.6%18.7%13.2%13.3%8%5.4%1.5%1.3%1%0.94%1.2%0.53%0.33%0.04%0.03%
Apr 202637.5%18.3%12.5%11%8%5.5%1.8%1.4%0.94%0.96%1.1%0.49%0.33%0.04%0.02%
May 202634.7%18.5%13.6%11%9.4%5.7%1.6%1.6%0.96%1%1.1%0.49%0.32%0.04%0.02%
Jun 202636.3%18.7%12.9%11.5%8.3%5.3%1.7%1.4%0.89%0.84%1.2%0.43%0.34%0.06%0.02%
Jul 202637.1%17.7%12.7%11.8%8.5%5.2%1.7%1.5%0.95%0.91%1%0.46%0.36%0.03%0.02%
Aug 202635.1%19%12.9%11.2%8.5%5.9%1.8%1.3%1.2%1%1%0.48%0.33%0.05%0.02%
Sep 2026———————————————

  1. 1.Ray White

    35.1%

    held 1st · 63.6K estimated branded searches · -0.72% vs prior month · -2 points

  2. 2.Harcourts

    19%

    held 2nd · 34.5K estimated branded searches · +12.8% vs prior month · +1.4 points

  3. 3.Bayleys

    12.9%

    held 3rd · 23.4K estimated branded searches · +6.2% vs prior month · +0.2 points

  4. 4.Barfoot & Thompson

    11.2%

    held 4th · 20.4K estimated branded searches · -0.2% vs prior month · -0.6 points

  5. 5.Property Brokers

    8.5%

    held 5th · 15.3K estimated branded searches · +4.3% vs prior month · 0 points

  6. 6.Arizto

    5.9%

    held 6th · 10.7K estimated branded searches · +18.6% vs prior month · +0.7 points

  7. 7.LJ Hooker

    1.8%

    held 7th · 3.3K estimated branded searches · +11.5% vs prior month · +0.1 points

  8. 8.Raine & Horne

    1.3%

    held 8th · 2.4K estimated branded searches · -3.6% vs prior month · -0.1 points

  9. 9.New Zealand Sotheby’s International Realty

    1.2%

    moved from 10th to 9th · 2.2K estimated branded searches · +34.5% vs prior month · +0.3 points

  10. 10.Tall Poppy

    1%

    moved from 11th to 10th · 1.9K estimated branded searches · +17.8% vs prior month · +0.1 points

  11. 11.Professionals Real Estate

    1%

    moved from 9th to 11th · 1.8K estimated branded searches · +0.56% vs prior month · 0 points

  12. 12.One Agency

    0.48%

    held 12th · 870 estimated branded searches · +10.1% vs prior month · 0 points

  13. 13.First National Real Estate

    0.33%

    held 13th · 600 estimated branded searches · -4.8% vs prior month · 0 points

  14. 14.Harveys Real Estate

    0.05%

    held 14th · 90 estimated branded searches · +80% vs prior month · 0 points

  15. 15.Century 21

    0.02%

    held 15th · 30 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between LJ Hooker and its closest rivals

How has branded search demand for LJ Hooker changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, LJ Hooker’s estimated Share of Search among residential real estate agencies in New Zealand peaked at 2.7% in January 2026 and was lowest at 1.5% in March 2026.

How did search popularity change for New Zealand residential real estate agencies in August 2026?

  1. In August 2026, Harcourts gained estimated Share of Search among residential real estate agencies in New Zealand, from 17.7% to 19%.

  2. In August 2026, Arizto gained estimated Share of Search among residential real estate agencies in New Zealand, from 5.2% to 5.9%.

  3. In August 2026, Ray White lost estimated Share of Search among residential real estate agencies in New Zealand, from 37.1% to 35.1%.

  4. In August 2026, Barfoot & Thompson lost estimated Share of Search among residential real estate agencies in New Zealand, from 11.8% to 11.2%.

  5. In August 2026, New Zealand Sotheby’s International Realty rose from 10th to 9th among residential real estate agencies in New Zealand.

  6. In August 2026, Tall Poppy rose from 11th to 10th among residential real estate agencies in New Zealand.

Which rotorua real estate agencies compete with LJ Hooker?

LJ Hooker against rotorua real estate agencies in New Zealand, by month

Share of Search by month for Ray White, EVES Real Estate, Harcourts, Arizto, First National Real Estate, LJ Hooker. The figures are in the table below the chart.

View monthly share of search table
MonthRay WhiteEVES Real EstateHarcourtsAriztoFirst National Real EstateLJ HookerKEY Real Estate
Oct 202547.2%15.5%18.9%13.1%3.1%1.9%0.24%
Nov 202548%14.9%18.6%13.6%3%1.5%0.5%
Dec 202546.2%16.1%19%13.6%2.5%2.2%0.32%
Jan 202639.6%26.1%18.2%10.4%4%1.2%0.5%
Feb 202644.4%18.9%18.9%13.4%2.7%1.2%0.5%
Mar 202645.4%20.8%18.4%10.5%2.9%1.5%0.44%
Apr 202643.3%20.8%21.5%10.1%3%1%0.25%
May 202641.9%22.2%18.9%12.6%2.8%1.3%0.25%
Jun 202642.9%23.2%18.4%11.8%2.1%1.3%0.26%
Jul 202643.4%22.1%18.3%12.2%2.5%1.3%0.25%
Aug 202642.4%22.1%17.5%13%2.5%2.3%0.25%
Sep 2026———————

  1. 1.Ray White

    42.4%

    held 1st · 1.7K estimated branded searches · -1.2% vs prior month · -1 points

  2. 2.EVES Real Estate

    22.1%

    held 2nd · 880 estimated branded searches · +1.1% vs prior month · 0 points

  3. 3.Harcourts

    17.5%

    held 3rd · 700 estimated branded searches · -2.8% vs prior month · -0.7 points

  4. 4.Arizto

    13%

    held 4th · 520 estimated branded searches · +8.3% vs prior month · +0.8 points

  5. 5.First National Real Estate

    2.5%

    held 5th · 100 estimated branded searches · 0% vs prior month · 0 points

  6. 6.LJ Hooker

    2.3%

    held 6th · 90 estimated branded searches · +80% vs prior month · +1 points

  7. 7.KEY Real Estate

    0.25%

    held 7th · 10 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between LJ Hooker and its closest rivals

How has branded search demand for LJ Hooker changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, LJ Hooker’s estimated Share of Search among rotorua real estate agencies in New Zealand peaked at 2.3% in August 2026 and was lowest at 1% in April 2026.

How did search popularity change for New Zealand rotorua real estate agencies in August 2026?

  1. In August 2026, LJ Hooker gained estimated Share of Search among rotorua real estate agencies in New Zealand, from 1.3% to 2.3%.

  2. In August 2026, Arizto gained estimated Share of Search among rotorua real estate agencies in New Zealand, from 12.2% to 13%.

  3. In August 2026, Ray White lost estimated Share of Search among rotorua real estate agencies in New Zealand, from 43.4% to 42.4%.

  4. In August 2026, Harcourts lost estimated Share of Search among rotorua real estate agencies in New Zealand, from 18.3% to 17.5%.

  5. Estimated monthly branded searches for EVES Real Estate in New Zealand rose 37.5% over 11 measured months, from 640 to 880 in August 2026.

  6. Estimated monthly branded searches for First National Real Estate in New Zealand fell 23.1% over 11 measured months, from 130 to 100 in August 2026.

Which taupo real estate agencies compete with LJ Hooker?

LJ Hooker against taupo real estate agencies in New Zealand, by month

Share of Search by month for Ray White, Harcourts, Tremains, New Zealand Sotheby’s International Realty, LJ Hooker. The figures are in the table below the chart.

View monthly share of search table
MonthRay WhiteHarcourtsTremainsNew Zealand Sotheby’s International RealtyLJ Hooker
Oct 202544.2%30.2%20.9%1.7%2.9%
Nov 202547.1%33.9%15.3%1.6%2.1%
Dec 202538.2%41.6%16.9%1.1%2.2%
Jan 202648.8%31%15.3%2%3%
Feb 202643.9%30.4%21.1%1.8%2.9%
Mar 202641.1%36.7%17.4%0.97%3.9%
Apr 202639.2%38%19%1.9%1.9%
May 202644.4%31.3%20%1.3%3.1%
Jun 202646.6%28.8%19.6%1.2%3.7%
Jul 202644.3%34.1%18.6%1.2%1.8%
Aug 202643.2%33.1%19.5%2.4%1.8%
Sep 2026—————

  1. 1.Ray White

    43.2%

    held 1st · 730 estimated branded searches · -1.4% vs prior month · -1.1 points

  2. 2.Harcourts

    33.1%

    held 2nd · 560 estimated branded searches · -1.8% vs prior month · -1 points

  3. 3.Tremains

    19.5%

    held 3rd · 330 estimated branded searches · +6.5% vs prior month · +1 points

  4. 4.New Zealand Sotheby’s International Realty

    2.4%

    moved from 5th to 4th · 40 estimated branded searches · +100% vs prior month · +1.2 points

  5. 5.LJ Hooker

    1.8%

    moved from 4th to 5th · 30 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between LJ Hooker and its closest rivals

How has branded search demand for LJ Hooker changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, LJ Hooker’s estimated Share of Search among taupo real estate agencies in New Zealand decreased from 2.9% to 1.8%.
  • Across the 11 months ending August 2026, LJ Hooker’s estimated Share of Search among taupo real estate agencies in New Zealand peaked at 3.9% in March 2026 and was lowest at 1.8% in August 2026.
  • Across the 11 months ending August 2026, LJ Hooker fell from 4th to 5th among taupo real estate agencies in New Zealand.

How did search popularity change for New Zealand taupo real estate agencies in August 2026?

  1. In August 2026, New Zealand Sotheby’s International Realty overtook LJ Hooker to rank 4th among taupo real estate agencies in New Zealand, at 2.4%.

  2. In August 2026, Tremains gained estimated Share of Search among taupo real estate agencies in New Zealand, from 18.6% to 19.5%.

  3. In August 2026, Ray White lost estimated Share of Search among taupo real estate agencies in New Zealand, from 44.3% to 43.2%.

  4. In August 2026, Harcourts lost estimated Share of Search among taupo real estate agencies in New Zealand, from 34.1% to 33.1%.

  5. Estimated monthly branded searches for LJ Hooker in New Zealand fell 40% over 11 measured months, from 50 to 30 in August 2026.

Which timaru real estate agencies compete with LJ Hooker?

LJ Hooker against timaru real estate agencies in New Zealand, by month

Share of Search by month for Harcourts, LJ Hooker, Ray White, Property Brokers, Raine & Horne, Bayleys, PGG Wrightson Real Estate. The figures are in the table below the chart.

View monthly share of search table
MonthHarcourtsLJ HookerRay WhiteProperty BrokersRaine & HorneBayleysPGG Wrightson Real Estate
Oct 202536.1%10.7%11%16.3%15.4%5.8%4.7%
Nov 202538.4%9.4%13.9%16%15.7%3.3%3.3%
Dec 202535.4%11.4%12.9%15.4%16.8%5%3.2%
Jan 202633.9%11.4%12.6%18.4%17%3.8%2.9%
Feb 202635.5%10.4%12.2%18.2%15.2%4.8%3.6%
Mar 202634%10.9%15.1%18%13.7%5.1%3.1%
Apr 202632.3%11.8%15.2%16.3%16.7%3.4%4.2%
May 202632.7%11.9%15.3%14.6%18%5.4%2%
Jun 202635.3%12.8%14.3%15.8%13.1%5.8%3%
Jul 202633.6%14.9%13.1%13.1%15.9%7.3%2.1%
Aug 202634%18.2%14%13.7%10.9%5.6%3.5%
Sep 2026———————

  1. 1.Harcourts

    34%

    held 1st · 970 estimated branded searches · 0% vs prior month · +0.5 points

  2. 2.LJ Hooker

    18.2%

    moved from 3rd to 2nd · 520 estimated branded searches · +20.9% vs prior month · +3.4 points

  3. 3.Ray White

    14%

    moved from 5th to 3rd · 400 estimated branded searches · +5.3% vs prior month · +0.9 points

  4. 4.Property Brokers

    13.7%

    held 4th · 390 estimated branded searches · +2.6% vs prior month · +0.5 points

  5. 5.Raine & Horne

    10.9%

    moved from 2nd to 5th · 310 estimated branded searches · -32.6% vs prior month · -5 points

  6. 6.Bayleys

    5.6%

    held 6th · 160 estimated branded searches · -23.8% vs prior month · -1.7 points

  7. 7.PGG Wrightson Real Estate

    3.5%

    held 7th · 100 estimated branded searches · +66.7% vs prior month · +1.4 points

Compare search popularity between LJ Hooker and its closest rivals

How has branded search demand for LJ Hooker changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, LJ Hooker’s estimated Share of Search among timaru real estate agencies in New Zealand increased from 10.7% to 18.2%.
  • Across the 11 months ending August 2026, LJ Hooker’s estimated Share of Search among timaru real estate agencies in New Zealand peaked at 18.2% in August 2026 and was lowest at 9.4% in November 2025.
  • Across the 11 months ending August 2026, LJ Hooker rose from 5th to 2nd among timaru real estate agencies in New Zealand.

How did search popularity change for New Zealand timaru real estate agencies in August 2026?

  1. In August 2026, LJ Hooker overtook Raine & Horne to rank 2nd among timaru real estate agencies in New Zealand, at 18.2%.

  2. In August 2026, Ray White overtook Raine & Horne to rank 3rd among timaru real estate agencies in New Zealand, at 14%.

  3. In August 2026, PGG Wrightson Real Estate gained estimated Share of Search among timaru real estate agencies in New Zealand, from 2.1% to 3.5%.

  4. In August 2026, Property Brokers gained estimated Share of Search among timaru real estate agencies in New Zealand, from 13.1% to 13.7%.

  5. In August 2026, Raine & Horne lost estimated Share of Search among timaru real estate agencies in New Zealand, from 15.9% to 10.9%.

  6. In August 2026, Bayleys lost estimated Share of Search among timaru real estate agencies in New Zealand, from 7.3% to 5.6%.

How is LJ Hooker measured?

Brandwave collects information about searches that people make online using LJ Hooker’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

16 branded search terms

  • lj hooker
  • lj hooker cambridge
  • lj hooker hamilton
  • lj hooker houses for sale
  • lj hooker marketing
  • lj hooker near me
  • lj hooker new zealand
  • lj hooker nz
  • lj hooker property management
  • lj hooker real estate
  • lj hooker real estate agents
  • lj hooker rentals
  • lj hooker rotorua
  • lj hooker taupo
  • lj hooker timaru
  • ljhooker

How the Brand Demand Index is measured

Who owns LJ Hooker?

LJ Hooker is owned by LJ Hooker Group New Zealand. Brandwave also tracks Harveys Real Estate, owned by the same company, in New Zealand.

Do you work for LJ Hooker? To request corrections or removal please contact us via our support page and we will be happy to assist.

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