Brandwave

How popular isLJ Hooker?

In September 2026, people searched for LJ Hooker by name about 4,270 times in New Zealand, a 20.8% decrease from the previous year. These searches made up 14.2% of all New Zealand Timaru real estate agency searches, placing LJ Hooker third out of seven agencies. When we asked both ChatGPT and Google AI Overviews about Timaru real estate agencies, LJ Hooker appeared in all answers and was the third most recommended of the seven.

Search and AI answers in September 2026

LJ Hooker is the third most searched of 7 competitors and the third most recommended in AI answers.

  1. HarcourtsShare of searches 42.5%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  2. Property BrokersShare of searches 19.2%Mentioned in 4 of 4 AI answersPlace in AI recommendations 4th
  3. LJ HookerShare of searches 14.2%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd
  4. Ray WhiteShare of searches 11%Mentioned in 1 of 4 AI answersPlace in AI recommendations –
  5. BayleysShare of searches 7.8%Mentioned in 0 of 4 AI answersPlace in AI recommendations –

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Top Timaru real estate agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, LJ Hooker appeared in all four answers. LJ Hooker is the third most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Harcourts1st
  2. Raine & Horne2nd
  3. LJ Hooker3rd
  4. Property Brokers4th
  5. PGG Wrightson Real Estate5th
  6. Ray White–
  7. Bayleys–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Harcourts4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Property Brokers4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • LJ Hooker4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Raine & Horne4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Ray White1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • PGG Wrightson Real Estate1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bayleys0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about Timaru real estate agencies

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which Timaru real estate agencies compete with LJ Hooker?

LJ Hooker against Timaru real estate agencies in New Zealand, by month

Share of searches by month for Harcourts, Property Brokers, LJ Hooker, Ray White, Bayleys, Raine & Horne, PGG Wrightson Real Estate. The figures are in the table below the chart.

View monthly share of searches table
MonthHarcourtsProperty BrokersLJ HookerRay WhiteBayleysRaine & HornePGG Wrightson Real Estate
Oct 202542%20%11.9%12.5%5.8%3.7%4.1%
Nov 202544.5%18%10.7%15.4%3.3%5.1%2.9%
Dec 202541.8%18.2%11.8%15%5.5%5%2.7%
Jan 202639.9%22.3%12.5%13.9%4%5.1%2.2%
Feb 202640.4%21.8%11.4%13.6%5%5%2.9%
Mar 202638.6%20.7%11.7%15.9%5.2%5.9%2.1%
Apr 202638.6%18.8%12.6%16.9%3.4%6.8%2.9%
May 202639.1%17%13.6%16.2%6%7.2%0.85%
Jun 202640.9%17.8%14.5%14.1%6.2%5.1%1.4%
Jul 202639.4%14.8%16.9%13.1%8.1%5.9%1.7%
Aug 202638.8%14.6%19.6%14.6%6.3%3.8%2.5%
Sep 202642.5%19.2%14.2%11%7.8%3.2%2.3%

  1. 1.Harcourts

    42.5%

    Held 1st. 930 estimated branded searches, 0% vs prior month. Share +3.7 points.

  2. 2.Property Brokers

    19.2%

    Moved from 3rd to 2nd. 420 estimated branded searches, +20% vs prior month. Share +4.6 points.

  3. 3.LJ Hooker

    14.2%

    Moved from 2nd to 3rd. 310 estimated branded searches, -34% vs prior month. Share -5.4 points.

  4. 4.Ray White

    11%

    Held 4th. 240 estimated branded searches, -31.4% vs prior month. Share -3.6 points.

  5. 5.Bayleys

    7.8%

    Held 5th. 170 estimated branded searches, +13.3% vs prior month. Share +1.5 points.

  6. 6.Raine & Horne

    3.2%

    Held 6th. 70 estimated branded searches, -22.2% vs prior month. Share -0.6 points.

  7. 7.PGG Wrightson Real Estate

    2.3%

    Held 7th. 50 estimated branded searches, -16.7% vs prior month. Share -0.2 points.

Compare popularity between LJ Hooker and its closest rivals

Every comparison with LJ Hooker

25 comparisons

How has branded search demand for LJ Hooker changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for LJ Hooker in New Zealand fell from 5.4K to 4.3K.
  • Across the 12 months ending September 2026, LJ Hooker’s share of searches among Timaru real estate agencies in New Zealand increased from 11.9% to 14.2%.
  • Across the 12 months ending September 2026, LJ Hooker’s share of searches among Timaru real estate agencies in New Zealand peaked at 19.6% in August 2026 and was lowest at 10.7% in November 2025.
  • Across the 12 months ending September 2026, LJ Hooker rose from 4th to 3rd among Timaru real estate agencies in New Zealand.

How did search popularity change for New Zealand Timaru real estate agencies in September 2026?

6 changes

  1. In September 2026, Property Brokers overtook LJ Hooker to rank 2nd among Timaru real estate agencies in New Zealand, with 19.2% of the searches.

  2. In September 2026, Harcourts gained share of searches among Timaru real estate agencies in New Zealand, from 38.8% to 42.5%.

  3. In September 2026, Bayleys gained share of searches among Timaru real estate agencies in New Zealand, from 6.3% to 7.8%.

  4. In September 2026, LJ Hooker lost share of searches among Timaru real estate agencies in New Zealand, from 19.6% to 14.2%.

  5. In September 2026, Ray White lost share of searches among Timaru real estate agencies in New Zealand, from 14.6% to 11%.

  6. In September 2026, Raine & Horne lost share of searches among Timaru real estate agencies in New Zealand, from 3.8% to 3.2%.

How are LJ Hooker’s branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using LJ Hooker’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • lj hooker
  • lj hooker cambridge
  • lj hooker dunedin
  • lj hooker hamilton
  • lj hooker marketing
  • lj hooker rentals
  • lj hooker rotorua
  • lj hooker taupo
  • lj hooker timaru
  • ljhooker

How the Brand Demand Index is measured

Who owns LJ Hooker?

LJ Hooker is owned by LJ Hooker Group New Zealand. Brandwave also tracks Harveys Real Estate, owned by the same company, in New Zealand.

Do you work for LJ Hooker? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does LJ Hooker compete?

LJ Hooker is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
residential real estate agencies8th of 151.8%Show ranking
Hamilton real estate agencies6th of 62.8%Show ranking
Rotorua real estate agencies8th of 91%Show ranking
Dunedin property management companies1st of 1237.1%Show ranking
Timaru real estate agencies3rd of 714.2%Shown above
Taupo real estate agencies5th of 62.4%Show ranking
Cambridge real estate agencies5th of 86.9%Show ranking
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