Harcourts vs LJ Hooker:Which is more popular by branded search in New Zealand?
In August 2026, Harcourts had more branded searches than LJ Hooker among timaru real estate agencies in New Zealand. Harcourts was estimated to have 970 branded searches compared to LJ Hooker’s 520, and held a 34% Share of Search versus LJ Hooker’s 18.2%.
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Which is more popular in search, Harcourts or LJ Hooker?
Compare Timaru real estate agencies using branded searches made in Timaru. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Harcourts, LJ Hooker. The figures are in the table below the chart.
View monthly share of search table
| Month | Harcourts | LJ Hooker | Ray White | Property Brokers | Raine & Horne | Bayleys | PGG Wrightson Real Estate |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.1% | 10.7% | 11% | 16.3% | 15.4% | 5.8% | 4.7% |
| Nov 2025 | 38.4% | 9.4% | 13.9% | 16% | 15.7% | 3.3% | 3.3% |
| Dec 2025 | 35.4% | 11.4% | 12.9% | 15.4% | 16.8% | 5% | 3.2% |
| Jan 2026 | 33.9% | 11.4% | 12.6% | 18.4% | 17% | 3.8% | 2.9% |
| Feb 2026 | 35.5% | 10.4% | 12.2% | 18.2% | 15.2% | 4.8% | 3.6% |
| Mar 2026 | 34% | 10.9% | 15.1% | 18% | 13.7% | 5.1% | 3.1% |
| Apr 2026 | 32.3% | 11.8% | 15.2% | 16.3% | 16.7% | 3.4% | 4.2% |
| May 2026 | 32.7% | 11.9% | 15.3% | 14.6% | 18% | 5.4% | 2% |
| Jun 2026 | 35.3% | 12.8% | 14.3% | 15.8% | 13.1% | 5.8% | 3% |
| Jul 2026 | 33.6% | 14.9% | 13.1% | 13.1% | 15.9% | 7.3% | 2.1% |
| Aug 2026 | 34% | 18.2% | 14% | 13.7% | 10.9% | 5.6% | 3.5% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Harcourts and LJ Hooker comparison changed over the last 12 months?
3 findings
- Harcourts was ahead of LJ Hooker in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Harcourts’ estimated Share of Search among timaru real estate agencies in New Zealand moved from 36.1% to 34%, and its estimated monthly branded searches moved from 1.3K to 970.
- Across the 11 months ending August 2026, LJ Hooker’s estimated Share of Search among timaru real estate agencies in New Zealand moved from 10.7% to 18.2%, and its estimated monthly branded searches moved from 390 to 520.
How did search popularity change for New Zealand timaru real estate agencies in August 2026?
2 changes
In August 2026, LJ Hooker overtook Raine & Horne to rank 2nd among timaru real estate agencies in New Zealand, at 18.2%.
Estimated monthly branded searches for Harcourts in New Zealand fell 26% over 11 measured months, from 1.3K to 970 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Harcourts’ and LJ Hooker’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Harcourts
44 branded search terms
- harcourt's
- harcourts
- harcourts agents
- harcourts ashburton
- harcourts auckland
- harcourts auckland rentals
- harcourts blenheim
- harcourts blenheim nz
- harcourts blenheim rentals
- harcourts christchurch
- harcourts christchurch nz
- harcourts hamilton
- harcourts hastings
- harcourts hastings nz
- harcourts houses for sale
- harcourts houses for sale ashburton
- harcourts houses for sale blenheim
- harcourts invercargill
- harcourts new zealand
- harcourts nz
- harcourts property for sale
- harcourts property management
- harcourts real estate
- harcourts real estate agents
- harcourts real estate ashburton
- harcourts real estate blenheim
- harcourts real estate hastings
- harcourts real estate rentals
- harcourts rentals
- harcourts rentals blenheim
- harcourts rentals hastings
- harcourts rotorua
- harcourts rotorua rentals
- harcourts taupo
- harcourts tauranga
- harcourts timaru
- harcourts timaru nz
- harcourts wellington
- harcourts whakatane
- harcourts whanganui
- harcourts whangarei
- harcourts.net
- harcourtstaupo
- harcourtswhangarei
LJ Hooker
16 branded search terms
- lj hooker
- lj hooker cambridge
- lj hooker hamilton
- lj hooker houses for sale
- lj hooker marketing
- lj hooker near me
- lj hooker new zealand
- lj hooker nz
- lj hooker property management
- lj hooker real estate
- lj hooker real estate agents
- lj hooker rentals
- lj hooker rotorua
- lj hooker taupo
- lj hooker timaru
- ljhooker
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.