Brandwave

How popular isBayleys?

In September 2026, people searched for Bayleys by name about 20,800 times in New Zealand, a 16.6% decrease from the previous year. These searches made up 7.8% of all New Zealand Timaru real estate agency searches, placing Bayleys fifth out of seven agencies. When we asked both ChatGPT and Google AI Overviews about Timaru real estate agencies, Bayleys did not appear in any of the answers.

Search and AI answers in September 2026

Bayleys is the fifth most searched of 7 competitors and not listed in any AI answer.

  1. HarcourtsShare of searches 42.5%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  2. Property BrokersShare of searches 19.2%Mentioned in 4 of 4 AI answersPlace in AI recommendations 4th
  3. LJ HookerShare of searches 14.2%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd
  4. Ray WhiteShare of searches 11%Mentioned in 1 of 4 AI answersPlace in AI recommendations –
  5. BayleysShare of searches 7.8%Mentioned in 0 of 4 AI answersPlace in AI recommendations –

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Top Timaru real estate agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Bayleys did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Harcourts1st
  2. Raine & Horne2nd
  3. LJ Hooker3rd
  4. Property Brokers4th
  5. PGG Wrightson Real Estate5th
  6. Ray White–
  7. Bayleys–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Harcourts4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Property Brokers4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • LJ Hooker4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Raine & Horne4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Ray White1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • PGG Wrightson Real Estate1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bayleys0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about Timaru real estate agencies

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which Timaru real estate agencies compete with Bayleys?

Bayleys against Timaru real estate agencies in New Zealand, by month

Share of searches by month for Harcourts, Property Brokers, LJ Hooker, Ray White, Bayleys, Raine & Horne, PGG Wrightson Real Estate. The figures are in the table below the chart.

View monthly share of searches table
MonthHarcourtsProperty BrokersLJ HookerRay WhiteBayleysRaine & HornePGG Wrightson Real Estate
Oct 202542%20%11.9%12.5%5.8%3.7%4.1%
Nov 202544.5%18%10.7%15.4%3.3%5.1%2.9%
Dec 202541.8%18.2%11.8%15%5.5%5%2.7%
Jan 202639.9%22.3%12.5%13.9%4%5.1%2.2%
Feb 202640.4%21.8%11.4%13.6%5%5%2.9%
Mar 202638.6%20.7%11.7%15.9%5.2%5.9%2.1%
Apr 202638.6%18.8%12.6%16.9%3.4%6.8%2.9%
May 202639.1%17%13.6%16.2%6%7.2%0.85%
Jun 202640.9%17.8%14.5%14.1%6.2%5.1%1.4%
Jul 202639.4%14.8%16.9%13.1%8.1%5.9%1.7%
Aug 202638.8%14.6%19.6%14.6%6.3%3.8%2.5%
Sep 202642.5%19.2%14.2%11%7.8%3.2%2.3%

  1. 1.Harcourts

    42.5%

    Held 1st. 930 estimated branded searches, 0% vs prior month. Share +3.7 points.

  2. 2.Property Brokers

    19.2%

    Moved from 3rd to 2nd. 420 estimated branded searches, +20% vs prior month. Share +4.6 points.

  3. 3.LJ Hooker

    14.2%

    Moved from 2nd to 3rd. 310 estimated branded searches, -34% vs prior month. Share -5.4 points.

  4. 4.Ray White

    11%

    Held 4th. 240 estimated branded searches, -31.4% vs prior month. Share -3.6 points.

  5. 5.Bayleys

    7.8%

    Held 5th. 170 estimated branded searches, +13.3% vs prior month. Share +1.5 points.

  6. 6.Raine & Horne

    3.2%

    Held 6th. 70 estimated branded searches, -22.2% vs prior month. Share -0.6 points.

  7. 7.PGG Wrightson Real Estate

    2.3%

    Held 7th. 50 estimated branded searches, -16.7% vs prior month. Share -0.2 points.

Compare popularity between Bayleys and its closest rivals

Every comparison with Bayleys

40 comparisons

How has branded search demand for Bayleys changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Bayleys in New Zealand fell from 24.9K to 20.8K.
  • Across the 12 months ending September 2026, Bayleys’ share of searches among Timaru real estate agencies in New Zealand increased from 5.8% to 7.8%.
  • Across the 12 months ending September 2026, Bayleys’ share of searches among Timaru real estate agencies in New Zealand peaked at 8.1% in July 2026 and was lowest at 3.3% in November 2025.

How did search popularity change for New Zealand Timaru real estate agencies in September 2026?

6 changes

  1. In September 2026, Property Brokers overtook LJ Hooker to rank 2nd among Timaru real estate agencies in New Zealand, with 19.2% of the searches.

  2. In September 2026, Harcourts gained share of searches among Timaru real estate agencies in New Zealand, from 38.8% to 42.5%.

  3. In September 2026, Bayleys gained share of searches among Timaru real estate agencies in New Zealand, from 6.3% to 7.8%.

  4. In September 2026, LJ Hooker lost share of searches among Timaru real estate agencies in New Zealand, from 19.6% to 14.2%.

  5. In September 2026, Ray White lost share of searches among Timaru real estate agencies in New Zealand, from 14.6% to 11%.

  6. In September 2026, Raine & Horne lost share of searches among Timaru real estate agencies in New Zealand, from 3.8% to 3.2%.

How are Bayleys’ branded searches counted?

24 search terms

Brandwave collects information about searches that people make online using Bayleys’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • bayley's real estate
  • bayleys
  • bayleys ashburton
  • bayleys blenheim
  • bayleys cambridge
  • bayleys commercial
  • bayleys gisborne
  • bayleys gisborne rentals
  • bayleys hamilton
  • bayleys hastings
  • bayleys invercargill
  • bayleys kapiti
  • bayleys masterton
  • bayleys paraparaumu
  • bayleys property management
  • bayleys real estate
  • bayleys realestate
  • bayleys rentals
  • bayleys rentals blenheim
  • bayleys southland
  • bayleys timaru
  • bayleys whakatane
  • bayleys whanganui
  • bayleys whangarei

Do you work for Bayleys? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Bayleys compete?

Bayleys is ranked in 15 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
residential real estate agencies4th of 1513.5%Show ranking
Auckland real estate agencies3rd of 816.9%Show ranking
Whangarei real estate agencies2nd of 46%Show ranking
Hamilton real estate agencies5th of 612.3%Show ranking
Commercial real estate agencies5th of 94%Show ranking
Gisborne real estate agencies2nd of 526.2%Show ranking
Wellington real estate agencies5th of 712%Show ranking
Invercargill real estate agencies3rd of 910.9%Show ranking
Whanganui real estate agencies2nd of 525.3%Show ranking
Timaru real estate agencies5th of 77.8%Shown above
Blenheim real estate agencies3rd of 78.2%Show ranking
Ashburton real estate agencies4th of 711.7%Show ranking
Whakatane real estate agencies5th of 76.8%Show ranking
Cambridge real estate agencies1st of 835.3%Show ranking
Kapiti real estate agencies3rd of 624.5%Show ranking
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