Bayleys vs Ray White:Which is more popular by branded search in New Zealand?
In August 2026, Ray White had more branded searches than Bayleys among timaru real estate agencies in New Zealand. Ray White was estimated to have 400 branded searches compared to Bayleys’ 160, and held a 14% Share of Search versus Bayleys’ 5.6%.
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Which is more popular in search, Bayleys or Ray White?
Compare Timaru real estate agencies using branded searches made in Timaru. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Ray White, Bayleys. The figures are in the table below the chart.
View monthly share of search table
| Month | Harcourts | LJ Hooker | Ray White | Property Brokers | Raine & Horne | Bayleys | PGG Wrightson Real Estate |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.1% | 10.7% | 11% | 16.3% | 15.4% | 5.8% | 4.7% |
| Nov 2025 | 38.4% | 9.4% | 13.9% | 16% | 15.7% | 3.3% | 3.3% |
| Dec 2025 | 35.4% | 11.4% | 12.9% | 15.4% | 16.8% | 5% | 3.2% |
| Jan 2026 | 33.9% | 11.4% | 12.6% | 18.4% | 17% | 3.8% | 2.9% |
| Feb 2026 | 35.5% | 10.4% | 12.2% | 18.2% | 15.2% | 4.8% | 3.6% |
| Mar 2026 | 34% | 10.9% | 15.1% | 18% | 13.7% | 5.1% | 3.1% |
| Apr 2026 | 32.3% | 11.8% | 15.2% | 16.3% | 16.7% | 3.4% | 4.2% |
| May 2026 | 32.7% | 11.9% | 15.3% | 14.6% | 18% | 5.4% | 2% |
| Jun 2026 | 35.3% | 12.8% | 14.3% | 15.8% | 13.1% | 5.8% | 3% |
| Jul 2026 | 33.6% | 14.9% | 13.1% | 13.1% | 15.9% | 7.3% | 2.1% |
| Aug 2026 | 34% | 18.2% | 14% | 13.7% | 10.9% | 5.6% | 3.5% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Bayleys and Ray White comparison changed over the last 12 months?
3 findings
- Ray White was ahead of Bayleys in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bayleys’ estimated Share of Search among timaru real estate agencies in New Zealand moved from 5.8% to 5.6%, and its estimated monthly branded searches moved from 210 to 160.
- Across the 11 months ending August 2026, Ray White’s estimated Share of Search among timaru real estate agencies in New Zealand moved from 11% to 14%, and its estimated monthly branded searches held steady at 400.
How did search popularity change for New Zealand timaru real estate agencies in August 2026?
2 changes
In August 2026, Ray White overtook Raine & Horne to rank 3rd among timaru real estate agencies in New Zealand, at 14%.
In August 2026, Bayleys lost estimated Share of Search among timaru real estate agencies in New Zealand, from 7.3% to 5.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Bayleys’ and Ray White’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bayleys
49 branded search terms
- bayley's real estate
- bayleys
- bayleys ashburton
- bayleys auckland
- bayleys blenheim
- bayleys blenheim nz
- bayleys cambridge
- bayleys co nz
- bayleys gisborne
- bayleys gisborne rentals
- bayleys hamilton
- bayleys hastings
- bayleys houses for sale
- bayleys kapiti
- bayleys masterton
- bayleys new zealand
- bayleys nz
- bayleys paraparaumu
- bayleys property management
- bayleys property management whanganui
- bayleys real estate
- bayleys real estate agents
- bayleys real estate ashburton
- bayleys real estate ashburton nz
- bayleys real estate auckland
- bayleys real estate blenheim
- bayleys real estate blenheim nz
- bayleys real estate hastings
- bayleys real estate hastings nz
- bayleys real estate kapiti
- bayleys real estate masterton
- bayleys real estate new zealand
- bayleys real estate nz
- bayleys real estate paraparaumu
- bayleys real estate properties for sale
- bayleys real estate queenstown
- bayleys real estate rentals
- bayleys real estate whakatane
- bayleys real estate whanganui
- bayleys realestate
- bayleys rentals
- bayleys rentals blenheim
- bayleys rentals nz
- bayleys timaru
- bayleys wellington
- bayleys whakatane
- bayleys whanganui
- bayleys whangarei
- bayleys.co.nz
Ray White
69 branded search terms
- ray white
- ray white agents
- ray white ashburton
- ray white ashburton rentals
- ray white auckland
- ray white auckland rentals
- ray white blenheim
- ray white cambridge
- ray white christchurch
- ray white christchurch rentals
- ray white gisborne
- ray white gisborne nz
- ray white gisborne rentals
- ray white hamilton
- ray white houses for sale
- ray white houses for sale blenheim
- ray white invercargill
- ray white masterton
- ray white near me
- ray white new zealand
- ray white nz
- ray white nz rentals
- ray white otaki
- ray white queenstown
- ray white queenstown nz
- ray white queenstown rentals
- ray white real estate
- ray white real estate agents
- ray white real estate ashburton
- ray white real estate blenheim
- ray white real estate new zealand
- ray white real estate nz
- ray white real estate otaki
- ray white real estate queenstown
- ray white real estate rentals
- ray white real estate waikanae
- ray white real estate wanganui
- ray white rentals
- ray white rentals queenstown
- ray white rentals wanganui
- ray white rotorua
- ray white rotorua rentals
- ray white taupo
- ray white tauranga
- ray white tauranga rentals
- ray white timaru
- ray white timaru rentals
- ray white wellington
- ray white wellington nz
- ray white whakatane
- ray white whangarei
- ray white whangarei rentals
- raywhite
- raywhite ashburton
- raywhite christchurch
- raywhite queenstown
- raywhite rentals
- raywhite taupo
- rwgisborne co nz
- rwgisborne.co.nz
- rwinvercargill co nz
- rwinvercargill.co.nz
- rwrotorua
- rwrotorua co nz
- rwrotorua.co.nz
- rwtaupo.co.nz
- rwwhangarei
- rwwhangarei co nz
- rwwhangarei.co.nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.