Bayleys vs Lodge Real Estate:Which is more popular by branded search in New Zealand?
In August 2026, Bayleys had more branded searches than Lodge Real Estate among residential real estate agencies in New Zealand. Bayleys was estimated to have 20.9K branded searches compared to Lodge Real Estate’s 3.5K, and held an 11% Share of Search versus Lodge Real Estate’s 1.8%.
Follow Bayleys vs Lodge Real Estate and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Bayleys or Lodge Real Estate?
Consumer-facing real estate agency brands that market and sell residential property in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Bayleys, Lodge Real Estate. The figures are in the table below the chart.
View monthly share of search table
| Month | Ray White | Harcourts | Bayleys | Barfoot & Thompson | Property Brokers | Arizto | EVES Real Estate | Lodge Real Estate | LJ Hooker | Raine & Horne | Tremains | Tall Poppy | Professionals Real Estate | Summit Real Estate | New Zealand Sotheby’s International Realty | Tommy’s Real Estate | Lowe & Co | One Agency | First National Real Estate | Harveys Real Estate | Iron Bridge Real Estate | Century 21 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31% | 19.6% | 12.3% | 11% | 7.1% | 4.2% | 2.5% | 1.8% | 2% | 1.4% | 1% | 0.97% | 0.98% | 0.96% | 0.47% | 0.7% | 0.7% | 0.63% | 0.4% | 0.05% | 0.04% | 0.01% |
| Nov 2025 | 32.6% | 17.6% | 12.5% | 11.3% | 7.3% | 3.8% | 2.5% | 1.9% | 2% | 1.4% | 1% | 1% | 1% | 0.97% | 0.55% | 0.62% | 0.73% | 0.57% | 0.35% | 0.05% | 0.05% | 0.01% |
| Dec 2025 | 34.2% | 18.1% | 12.1% | 10.2% | 6.6% | 3.9% | 2.6% | 1.7% | 2.1% | 1.4% | 1.1% | 1% | 1.3% | 0.91% | 0.46% | 0.58% | 0.52% | 0.57% | 0.36% | 0.05% | 0.05% | 0.01% |
| Jan 2026 | 32.5% | 17.8% | 10.7% | 11.6% | 7.4% | 4.5% | 2.9% | 1.7% | 2.4% | 1.4% | 0.95% | 0.98% | 1% | 0.89% | 0.48% | 0.59% | 1.1% | 0.63% | 0.37% | 0.05% | 0.05% | 0.01% |
| Feb 2026 | 32% | 17.6% | 11.8% | 11.4% | 7.3% | 5.4% | 2.5% | 1.8% | 1.7% | 1.6% | 0.97% | 1% | 1.1% | 0.88% | 0.53% | 0.79% | 0.73% | 0.52% | 0.32% | 0.04% | 0.04% | 0.02% |
| Mar 2026 | 32.5% | 18.3% | 11.3% | 12.8% | 6.7% | 5% | 2.5% | 1.7% | 1.3% | 1.2% | 0.99% | 0.9% | 1.1% | 0.82% | 0.54% | 0.62% | 0.8% | 0.5% | 0.32% | 0.04% | 0.04% | 0.03% |
| Apr 2026 | 35.3% | 17.8% | 10.6% | 10.5% | 6.7% | 5.2% | 2.6% | 1.9% | 1.4% | 1.3% | 1% | 0.91% | 1.1% | 0.9% | 0.55% | 0.66% | 0.66% | 0.47% | 0.32% | 0.04% | 0.04% | 0.02% |
| May 2026 | 32.7% | 17.9% | 11.7% | 10.5% | 7.8% | 5.4% | 2.6% | 2.1% | 1.3% | 1.5% | 0.93% | 0.97% | 1.1% | 0.84% | 0.56% | 0.67% | 0.66% | 0.46% | 0.31% | 0.04% | 0.05% | 0.02% |
| Jun 2026 | 34.1% | 18.1% | 11% | 11% | 6.9% | 5% | 2.9% | 2.2% | 1.4% | 1.4% | 0.97% | 0.8% | 1.1% | 0.73% | 0.48% | 0.64% | 0.53% | 0.41% | 0.32% | 0.06% | 0.05% | 0.02% |
| Jul 2026 | 35% | 17.1% | 10.9% | 11.3% | 7.1% | 4.9% | 2.6% | 1.9% | 1.5% | 1.4% | 0.96% | 0.87% | 1% | 0.76% | 0.58% | 0.66% | 0.55% | 0.44% | 0.35% | 0.03% | 0.04% | 0.02% |
| Aug 2026 | 32.8% | 18.5% | 11% | 10.7% | 7% | 5.5% | 2.9% | 1.8% | 1.5% | 1.3% | 1% | 0.97% | 0.95% | 0.86% | 0.81% | 0.72% | 0.68% | 0.46% | 0.32% | 0.05% | 0.02% | 0.02% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
How has the Bayleys and Lodge Real Estate comparison changed over the last 12 months?
3 findings
- Bayleys was ahead of Lodge Real Estate in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bayleys’ estimated Share of Search among residential real estate agencies in New Zealand moved from 12.3% to 11%, and its estimated monthly branded searches moved from 28.1K to 20.9K.
- Across the 11 months ending August 2026, Lodge Real Estate’s estimated Share of Search among residential real estate agencies in New Zealand held steady at 1.8%, and its estimated monthly branded searches moved from 4.2K to 3.5K.
How did search popularity change for New Zealand residential real estate agencies in August 2026?
2 changes
In August 2026, Bayleys rose from 4th to 3rd among residential real estate agencies in New Zealand.
Estimated monthly branded searches for Lodge Real Estate in New Zealand fell 17.1% over 11 measured months, from 4.2K to 3.5K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Bayleys’ and Lodge Real Estate’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bayleys
30 branded search terms
- bayley's real estate
- bayleys
- bayleys ashburton
- bayleys blenheim
- bayleys gisborne
- bayleys gisborne nz
- bayleys gisborne rentals
- bayleys hastings
- bayleys houses for sale
- bayleys new zealand
- bayleys nz
- bayleys property management
- bayleys property management whanganui
- bayleys real estate
- bayleys real estate agents
- bayleys real estate ashburton
- bayleys real estate blenheim
- bayleys real estate hastings
- bayleys real estate new zealand
- bayleys real estate nz
- bayleys real estate properties for sale
- bayleys real estate queenstown
- bayleys real estate rentals
- bayleys real estate whanganui
- bayleys realestate
- bayleys rentals
- bayleys rentals blenheim
- bayleys timaru
- bayleys whanganui
- bayleys whangarei
Lodge Real Estate
3 branded search terms
- lodge hamilton
- lodge real estate
- lodge real estate hamilton
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.