Brandwave

How popular isLodge Real Estate in search?

In August 2026, there were an estimated 4.3K branded searches for Lodge Real Estate in New Zealand which is down 14.1% over the last 11 months. Lodge Real Estate holds 28.6% estimated Share of Search among New Zealand hamilton real estate agencies and is ranked 1st of 6 competitors for search popularity.

Share of Search, August 2026
  1. Lodge Real Estate28.6%
  2. Harcourts24.7%
  3. Ray White17.6%
  4. Lugtons14.2%
  5. Bayleys11.9%
  6. LJ Hooker3%
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Which hamilton real estate agencies compete with Lodge Real Estate?

Lodge Real Estate against hamilton real estate agencies in New Zealand, by month

Share of Search by month for Lodge Real Estate, Harcourts, Ray White, Lugtons, Bayleys, LJ Hooker. The figures are in the table below the chart.

View monthly share of search table
MonthLodge Real EstateHarcourtsRay WhiteLugtonsBayleysLJ Hooker
Oct 202525.1%25.2%16%16.8%14.1%2.8%
Nov 202527.4%23.9%15.5%16.9%12.6%3.7%
Dec 202529.2%24.3%18%13.2%11.7%3.5%
Jan 202628.7%27.4%16.6%13.6%10.2%3.4%
Feb 202626.1%25.1%15%16.8%14.1%3%
Mar 202628.3%24.2%15.7%17.8%11.4%2.5%
Apr 202630.1%24.2%15.3%16%11.8%2.5%
May 202630%23.7%14.8%16.6%12.6%2.3%
Jun 202628.9%24.5%15.1%15.5%13.4%2.5%
Jul 202627.9%21.4%16.4%16.9%14.8%2.7%
Aug 202628.6%24.7%17.6%14.2%11.9%3%
Sep 2026——————
  1. held 1st · 3.1K estimated branded searches · +11.2% vs prior month · +0.7 points

  2. 2.Harcourts

    24.7%

    held 2nd · 2.7K estimated branded searches · +25.4% vs prior month · +3.3 points

  3. 3.Ray White

    17.6%

    moved from 4th to 3rd · 1.9K estimated branded searches · +16.6% vs prior month · +1.2 points

  4. 4.Lugtons

    14.2%

    moved from 3rd to 4th · 1.5K estimated branded searches · -8.9% vs prior month · -2.7 points

  5. 5.Bayleys

    11.9%

    held 5th · 1.3K estimated branded searches · -12.2% vs prior month · -2.8 points

  6. held 6th · 320 estimated branded searches · +18.5% vs prior month · +0.3 points

Compare search popularity between Lodge Real Estate and its closest rivals

How has branded search demand for Lodge Real Estate changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Lodge Real Estate in New Zealand fell from 5K to 4.3K.
  • Across the 11 months ending August 2026, Lodge Real Estate’s estimated Share of Search among hamilton real estate agencies in New Zealand increased from 25.1% to 28.6%.
  • Across the 11 months ending August 2026, Lodge Real Estate’s estimated Share of Search among hamilton real estate agencies in New Zealand peaked at 30.1% in April 2026 and was lowest at 25.1% in October 2025.
  • Across the 11 months ending August 2026, Lodge Real Estate rose from 2nd to 1st among hamilton real estate agencies in New Zealand.

How did search popularity change for New Zealand hamilton real estate agencies in August 2026?

  1. In August 2026, Ray White overtook Lugtons to rank 3rd among hamilton real estate agencies in New Zealand, at 17.6%.

  2. In August 2026, Harcourts gained estimated Share of Search among hamilton real estate agencies in New Zealand, from 21.4% to 24.7%.

  3. In August 2026, Lodge Real Estate gained estimated Share of Search among hamilton real estate agencies in New Zealand, from 27.9% to 28.6%.

  4. In August 2026, Bayleys lost estimated Share of Search among hamilton real estate agencies in New Zealand, from 14.8% to 11.9%.

  5. In August 2026, Lugtons lost estimated Share of Search among hamilton real estate agencies in New Zealand, from 16.9% to 14.2%.

  6. LJ Hooker’s estimated Share of Search among hamilton real estate agencies in New Zealand has gained ground for 3 months in a row, from 2.3% to 3% in August 2026.

How is Lodge Real Estate measured?

Brandwave collects information about searches that people make online using Lodge Real Estate’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • lodge hamilton
  • lodge property management
  • lodge real estate
  • lodge real estate hamilton
  • lodge rentals

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How the Brand Demand Index is measured

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