Brandwave

How popular isRay White?

In September 2026, people searched for Ray White by name about 82,400 times in New Zealand, a 23.9% increase from the previous year. These searches made up 15.2% of all New Zealand Hamilton real estate agency searches, placing Ray White fourth out of six agencies. When we asked both ChatGPT and Google AI Overviews about Hamilton real estate agencies, Ray White appeared in two of the five answers and was the fifth most recommended of the six.

Search and AI answers in September 2026

Ray White is the fourth most searched of 6 competitors and the fifth most recommended in AI answers.

  1. Lodge Real EstateShare of searches 29.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. HarcourtsShare of searches 24.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  3. LugtonsShare of searches 15.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  4. Ray WhiteShare of searches 15.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  5. BayleysShare of searches 12.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th

+1 more

Ray White website (opens in a new tab)

Follow Ray White and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top Hamilton real estate agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ray White was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Ray White is the fifth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lodge Real Estate1st
  2. Lugtons2nd
  3. Harcourts3rd
  4. Bayleys4th
  5. Ray White5th
  6. LJ Hooker–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Lodge Real Estate5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Harcourts5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lugtons5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bayleys4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ray White2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LJ Hooker0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about Hamilton real estate agencies

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which Hamilton real estate agencies compete with Ray White?

Ray White against Hamilton real estate agencies in New Zealand, by month

Share of searches by month for Lodge Real Estate, Harcourts, Lugtons, Ray White, Bayleys, LJ Hooker. The figures are in the table below the chart.

View monthly share of searches table
MonthLodge Real EstateHarcourtsLugtonsRay WhiteBayleysLJ Hooker
Oct 202526.6%23.9%17.8%16%13.3%2.4%
Nov 202528.8%22.5%17.8%15.3%12.2%3.4%
Dec 202530.7%23.2%13.8%17.9%10.9%3.5%
Jan 202630.2%26.7%14.3%16.3%9.3%3.1%
Feb 202627.4%24.4%17.6%14.7%13.3%2.6%
Mar 202629.5%23.4%18.6%15.5%10.9%2.1%
Apr 202631.3%23.4%16.6%15.1%11.6%2%
May 202631.4%22.8%17.4%14.6%12%1.8%
Jun 202630.2%23.4%16.2%14.9%13.1%2.2%
Jul 202629.2%20.2%17.7%16%14.6%2.3%
Aug 202630.1%23.6%14.9%17.7%11.4%2.3%
Sep 202629.6%24.7%15.4%15.2%12.3%2.8%

  1. 1.Lodge Real Estate

    29.6%

    Held 1st. 2.9K estimated branded searches, -6.5% vs prior month. Share -0.5 points.

  2. 2.Harcourts

    24.7%

    Held 2nd. 2.4K estimated branded searches, 0% vs prior month. Share +1.2 points.

  3. 3.Lugtons

    15.4%

    Moved from 4th to 3rd. 1.5K estimated branded searches, -1.3% vs prior month. Share +0.5 points.

  4. 4.Ray White

    15.2%

    Moved from 3rd to 4th. 1.5K estimated branded searches, -18.1% vs prior month. Share -2.5 points.

  5. 5.Bayleys

    12.3%

    Held 5th. 1.2K estimated branded searches, +2.6% vs prior month. Share +0.9 points.

  6. 6.LJ Hooker

    2.8%

    Held 6th. 270 estimated branded searches, +12.5% vs prior month. Share +0.4 points.

Compare popularity between Ray White and its closest rivals

Every comparison with Ray White

41 comparisons

How has branded search demand for Ray White changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Ray White in New Zealand rose from 66.5K to 82.4K.
  • Across the 12 months ending September 2026, Ray White’s share of searches among Hamilton real estate agencies in New Zealand decreased from 16% to 15.2%.
  • Across the 12 months ending September 2026, Ray White’s share of searches among Hamilton real estate agencies in New Zealand peaked at 17.9% in December 2025 and was lowest at 14.6% in May 2026.

How did search popularity change for New Zealand Hamilton real estate agencies in September 2026?

6 changes

  1. In September 2026, Lugtons overtook Ray White to rank 3rd among Hamilton real estate agencies in New Zealand, with 15.4% of the searches.

  2. In September 2026, Harcourts gained share of searches among Hamilton real estate agencies in New Zealand, from 23.6% to 24.7%.

  3. In September 2026, Bayleys gained share of searches among Hamilton real estate agencies in New Zealand, from 11.4% to 12.3%.

  4. In September 2026, Ray White lost share of searches among Hamilton real estate agencies in New Zealand, from 17.7% to 15.2%.

  5. In September 2026, Lodge Real Estate lost share of searches among Hamilton real estate agencies in New Zealand, from 30.1% to 29.6%.

  6. LJ Hooker’s share of searches among Hamilton real estate agencies in New Zealand has gained ground for 3 months in a row, from 2.2% to 2.8% in September 2026.

How are Ray White’s branded searches counted?

28 search terms

Brandwave collects information about searches that people make online using Ray White’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • ray white
  • ray white agents
  • ray white ashburton
  • ray white blenheim
  • ray white cambridge
  • ray white gisborne
  • ray white hamilton
  • ray white hastings
  • ray white invercargill
  • ray white masterton
  • ray white napier
  • ray white otaki
  • ray white paraparaumu
  • ray white queenstown
  • ray white rentals
  • ray white rotorua
  • ray white taupo
  • ray white tauranga
  • ray white timaru
  • ray white whakatane
  • ray white whangarei
  • raywhite
  • raywhite ashburton
  • raywhite queenstown
  • raywhite rentals
  • raywhite taupo
  • rwrotorua
  • rwwhangarei

Do you work for Ray White? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Ray White compete?

Ray White is ranked in 19 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
residential real estate agencies1st of 1519.6%Show ranking
Auckland real estate agencies2nd of 824.2%Show ranking
Whangarei real estate agencies1st of 491.2%Show ranking
Hamilton real estate agencies4th of 615.2%Shown above
Gisborne real estate agencies1st of 549.1%Show ranking
Rotorua real estate agencies1st of 943.6%Show ranking
Wellington real estate agencies4th of 715%Show ranking
Invercargill real estate agencies1st of 946.7%Show ranking
Timaru real estate agencies4th of 711%Show ranking
Blenheim real estate agencies1st of 742.8%Show ranking
Ashburton real estate agencies3rd of 718%Show ranking
Taupo real estate agencies1st of 638%Show ranking
Hastings real estate agencies4th of 43.1%Show ranking
Queenstown real estate agencies1st of 827.8%Show ranking
Masterton real estate agencies1st of 546.4%Show ranking
Whakatane real estate agencies3rd of 722.6%Show ranking
Napier property management companies2nd of 721.3%Show ranking
Cambridge real estate agencies3rd of 816.4%Show ranking
Kapiti real estate agencies2nd of 626.4%Show ranking
Creator with pink hair and a pink jacket

Is Ray White your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free