Brandwave

How popular isBayleys?

In September 2026, people searched for Bayleys by name about 20,800 times in New Zealand, a 16.6% decrease from the previous year. These searches made up 12.3% of all New Zealand Hamilton real estate agency searches, placing Bayleys fifth out of six agencies. When we asked both ChatGPT and Google AI Overviews about Hamilton real estate agencies, Bayleys appeared in four of the five answers and was the fourth most recommended of the six.

Search and AI answers in September 2026

Bayleys is the fifth most searched of 6 competitors and the fourth most recommended in AI answers.

  1. Lodge Real EstateShare of searches 29.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. HarcourtsShare of searches 24.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  3. LugtonsShare of searches 15.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  4. Ray WhiteShare of searches 15.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  5. BayleysShare of searches 12.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th

+1 more

Bayleys website (opens in a new tab)

Follow Bayleys and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top Hamilton real estate agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bayleys was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Bayleys is the fourth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lodge Real Estate1st
  2. Lugtons2nd
  3. Harcourts3rd
  4. Bayleys4th
  5. Ray White5th
  6. LJ Hooker–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Lodge Real Estate5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Harcourts5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lugtons5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bayleys4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ray White2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LJ Hooker0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about Hamilton real estate agencies

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which Hamilton real estate agencies compete with Bayleys?

Bayleys against Hamilton real estate agencies in New Zealand, by month

Share of searches by month for Lodge Real Estate, Harcourts, Lugtons, Ray White, Bayleys, LJ Hooker. The figures are in the table below the chart.

View monthly share of searches table
MonthLodge Real EstateHarcourtsLugtonsRay WhiteBayleysLJ Hooker
Oct 202526.6%23.9%17.8%16%13.3%2.4%
Nov 202528.8%22.5%17.8%15.3%12.2%3.4%
Dec 202530.7%23.2%13.8%17.9%10.9%3.5%
Jan 202630.2%26.7%14.3%16.3%9.3%3.1%
Feb 202627.4%24.4%17.6%14.7%13.3%2.6%
Mar 202629.5%23.4%18.6%15.5%10.9%2.1%
Apr 202631.3%23.4%16.6%15.1%11.6%2%
May 202631.4%22.8%17.4%14.6%12%1.8%
Jun 202630.2%23.4%16.2%14.9%13.1%2.2%
Jul 202629.2%20.2%17.7%16%14.6%2.3%
Aug 202630.1%23.6%14.9%17.7%11.4%2.3%
Sep 202629.6%24.7%15.4%15.2%12.3%2.8%

  1. 1.Lodge Real Estate

    29.6%

    Held 1st. 2.9K estimated branded searches, -6.5% vs prior month. Share -0.5 points.

  2. 2.Harcourts

    24.7%

    Held 2nd. 2.4K estimated branded searches, 0% vs prior month. Share +1.2 points.

  3. 3.Lugtons

    15.4%

    Moved from 4th to 3rd. 1.5K estimated branded searches, -1.3% vs prior month. Share +0.5 points.

  4. 4.Ray White

    15.2%

    Moved from 3rd to 4th. 1.5K estimated branded searches, -18.1% vs prior month. Share -2.5 points.

  5. 5.Bayleys

    12.3%

    Held 5th. 1.2K estimated branded searches, +2.6% vs prior month. Share +0.9 points.

  6. 6.LJ Hooker

    2.8%

    Held 6th. 270 estimated branded searches, +12.5% vs prior month. Share +0.4 points.

Compare popularity between Bayleys and its closest rivals

Every comparison with Bayleys

40 comparisons

How has branded search demand for Bayleys changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Bayleys in New Zealand fell from 24.9K to 20.8K.
  • Across the 12 months ending September 2026, Bayleys’ share of searches among Hamilton real estate agencies in New Zealand decreased from 13.3% to 12.3%.
  • Across the 12 months ending September 2026, Bayleys’ share of searches among Hamilton real estate agencies in New Zealand peaked at 14.6% in July 2026 and was lowest at 9.3% in January 2026.

How did search popularity change for New Zealand Hamilton real estate agencies in September 2026?

6 changes

  1. In September 2026, Lugtons overtook Ray White to rank 3rd among Hamilton real estate agencies in New Zealand, with 15.4% of the searches.

  2. In September 2026, Harcourts gained share of searches among Hamilton real estate agencies in New Zealand, from 23.6% to 24.7%.

  3. In September 2026, Bayleys gained share of searches among Hamilton real estate agencies in New Zealand, from 11.4% to 12.3%.

  4. In September 2026, Ray White lost share of searches among Hamilton real estate agencies in New Zealand, from 17.7% to 15.2%.

  5. In September 2026, Lodge Real Estate lost share of searches among Hamilton real estate agencies in New Zealand, from 30.1% to 29.6%.

  6. LJ Hooker’s share of searches among Hamilton real estate agencies in New Zealand has gained ground for 3 months in a row, from 2.2% to 2.8% in September 2026.

How are Bayleys’ branded searches counted?

24 search terms

Brandwave collects information about searches that people make online using Bayleys’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • bayley's real estate
  • bayleys
  • bayleys ashburton
  • bayleys blenheim
  • bayleys cambridge
  • bayleys commercial
  • bayleys gisborne
  • bayleys gisborne rentals
  • bayleys hamilton
  • bayleys hastings
  • bayleys invercargill
  • bayleys kapiti
  • bayleys masterton
  • bayleys paraparaumu
  • bayleys property management
  • bayleys real estate
  • bayleys realestate
  • bayleys rentals
  • bayleys rentals blenheim
  • bayleys southland
  • bayleys timaru
  • bayleys whakatane
  • bayleys whanganui
  • bayleys whangarei

Do you work for Bayleys? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Bayleys compete?

Bayleys is ranked in 15 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
residential real estate agencies4th of 1513.5%Show ranking
Auckland real estate agencies3rd of 816.9%Show ranking
Whangarei real estate agencies2nd of 46%Show ranking
Hamilton real estate agencies5th of 612.3%Shown above
Commercial real estate agencies5th of 94%Show ranking
Gisborne real estate agencies2nd of 526.2%Show ranking
Wellington real estate agencies5th of 712%Show ranking
Invercargill real estate agencies3rd of 910.9%Show ranking
Whanganui real estate agencies2nd of 525.3%Show ranking
Timaru real estate agencies5th of 77.8%Show ranking
Blenheim real estate agencies3rd of 78.2%Show ranking
Ashburton real estate agencies4th of 711.7%Show ranking
Whakatane real estate agencies5th of 76.8%Show ranking
Cambridge real estate agencies1st of 835.3%Show ranking
Kapiti real estate agencies3rd of 624.5%Show ranking
Creator with pink hair and a pink jacket

Is Bayleys your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free