Bayleys vs Premium Real Estate:Which is more popular by branded search in New Zealand?
In August 2026, Bayleys had more branded searches than Premium Real Estate among auckland real estate agencies in New Zealand. Bayleys was estimated to have 5.7K branded searches compared to Premium Real Estate’s 400, and held a 14.8% Share of Search versus Premium Real Estate’s 1%.
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Which is more popular in search, Bayleys or Premium Real Estate?
Compare Auckland real estate agencies using branded searches made in Auckland. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Bayleys, Premium Real Estate. The figures are in the table below the chart.
View monthly share of search table
| Month | Barfoot & Thompson | Ray White | Bayleys | Harcourts | New Zealand Sotheby’s International Realty | Premium Real Estate | Iron Bridge Real Estate |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 44% | 23.9% | 15.6% | 13.8% | 1.2% | 1.4% | 0.16% |
| Nov 2025 | 44.5% | 23.7% | 15% | 13.8% | 1.5% | 1.3% | 0.23% |
| Dec 2025 | 43.3% | 23.4% | 16.1% | 14.1% | 1.4% | 1.5% | 0.23% |
| Jan 2026 | 40.9% | 27.4% | 13.9% | 15.4% | 1.3% | 0.79% | 0.18% |
| Feb 2026 | 44% | 24.3% | 14.9% | 14.2% | 1.6% | 0.83% | 0.14% |
| Mar 2026 | 41.7% | 27.2% | 15.5% | 13.2% | 1.6% | 0.79% | 0.13% |
| Apr 2026 | 41.8% | 27.1% | 15.1% | 13.4% | 1.8% | 0.73% | 0.13% |
| May 2026 | 40.7% | 26.2% | 15.3% | 15.1% | 1.6% | 0.88% | 0.13% |
| Jun 2026 | 43.9% | 23.6% | 15.7% | 14.2% | 1.5% | 1% | 0.11% |
| Jul 2026 | 40% | 26.1% | 15.3% | 15.1% | 2.1% | 1.2% | 0.09% |
| Aug 2026 | 41.9% | 26.8% | 14.8% | 13.2% | 2.1% | 1% | 0.08% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Bayleys and Premium Real Estate comparison changed over the last 12 months?
3 findings
- Bayleys was ahead of Premium Real Estate in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bayleys’ estimated Share of Search among auckland real estate agencies in New Zealand moved from 15.6% to 14.8%, and its estimated monthly branded searches moved from 6.9K to 5.7K.
- Across the 11 months ending August 2026, Premium Real Estate’s estimated Share of Search among auckland real estate agencies in New Zealand moved from 1.4% to 1%, and its estimated monthly branded searches moved from 610 to 400.
How did search popularity change for New Zealand auckland real estate agencies in August 2026?
2 changes
Estimated monthly branded searches for Premium Real Estate in New Zealand fell 34.4% over 11 measured months, from 610 to 400 in August 2026.
Estimated monthly branded searches for Bayleys in New Zealand fell 18.1% over 11 measured months, from 6.9K to 5.7K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Bayleys’ and Premium Real Estate’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bayleys
49 branded search terms
- bayley's real estate
- bayleys
- bayleys ashburton
- bayleys auckland
- bayleys blenheim
- bayleys blenheim nz
- bayleys cambridge
- bayleys co nz
- bayleys gisborne
- bayleys gisborne rentals
- bayleys hamilton
- bayleys hastings
- bayleys houses for sale
- bayleys kapiti
- bayleys masterton
- bayleys new zealand
- bayleys nz
- bayleys paraparaumu
- bayleys property management
- bayleys property management whanganui
- bayleys real estate
- bayleys real estate agents
- bayleys real estate ashburton
- bayleys real estate ashburton nz
- bayleys real estate auckland
- bayleys real estate blenheim
- bayleys real estate blenheim nz
- bayleys real estate hastings
- bayleys real estate hastings nz
- bayleys real estate kapiti
- bayleys real estate masterton
- bayleys real estate new zealand
- bayleys real estate nz
- bayleys real estate paraparaumu
- bayleys real estate properties for sale
- bayleys real estate queenstown
- bayleys real estate rentals
- bayleys real estate whakatane
- bayleys real estate whanganui
- bayleys realestate
- bayleys rentals
- bayleys rentals blenheim
- bayleys rentals nz
- bayleys timaru
- bayleys wellington
- bayleys whakatane
- bayleys whanganui
- bayleys whangarei
- bayleys.co.nz
Premium Real Estate
4 branded search terms
- premium real estate
- premium real estate auckland
- premium real estate nz
- premium real estate takapuna
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