How popular isPremium Real Estate in search?
In August 2026, there were an estimated 480 branded searches for Premium Real Estate in New Zealand which is down 23.8% over the last 11 months. Premium Real Estate holds 1% estimated Share of Search among New Zealand auckland real estate agencies and is ranked 6th of 7 competitors for search popularity.
Barfoot & Thompson41.9%Ray White26.8%
Bayleys14.8%
Harcourts13.2%
New Zealand Sotheby’s International Realty2.1%
Premium Real Estate1%
Iron Bridge Real Estate0.08%
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Which auckland real estate agencies compete with Premium Real Estate?
Share of Search by month for Barfoot & Thompson, Ray White, Bayleys, Harcourts, New Zealand Sotheby’s International Realty, Premium Real Estate. The figures are in the table below the chart.
View monthly share of search table
| Month | Barfoot & Thompson | Ray White | Bayleys | Harcourts | New Zealand Sotheby’s International Realty | Premium Real Estate | Iron Bridge Real Estate |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 44% | 23.9% | 15.6% | 13.8% | 1.2% | 1.4% | 0.16% |
| Nov 2025 | 44.5% | 23.7% | 15% | 13.8% | 1.5% | 1.3% | 0.23% |
| Dec 2025 | 43.3% | 23.4% | 16.1% | 14.1% | 1.4% | 1.5% | 0.23% |
| Jan 2026 | 40.9% | 27.4% | 13.9% | 15.4% | 1.3% | 0.79% | 0.18% |
| Feb 2026 | 44% | 24.3% | 14.9% | 14.2% | 1.6% | 0.83% | 0.14% |
| Mar 2026 | 41.7% | 27.2% | 15.5% | 13.2% | 1.6% | 0.79% | 0.13% |
| Apr 2026 | 41.8% | 27.1% | 15.1% | 13.4% | 1.8% | 0.73% | 0.13% |
| May 2026 | 40.7% | 26.2% | 15.3% | 15.1% | 1.6% | 0.88% | 0.13% |
| Jun 2026 | 43.9% | 23.6% | 15.7% | 14.2% | 1.5% | 1% | 0.11% |
| Jul 2026 | 40% | 26.1% | 15.3% | 15.1% | 2.1% | 1.2% | 0.09% |
| Aug 2026 | 41.9% | 26.8% | 14.8% | 13.2% | 2.1% | 1% | 0.08% |
| Sep 2026 | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 41.9% | 16K | +20.6% | +1.8 points | |
| 2, held 2nd | 26.8% | 10.3K | +18.6% | +0.7 points | |
| 3, held 3rd | 14.8% | 5.7K | +11.6% | -0.5 points | |
| 4, held 4th | 13.2% | 5K | +0.6% | -1.9 points | |
| 5, held 5th | 2.1% | 820 | +15.5% | 0 points | |
| 6, held 6th | 1% | 400 | 0% | -0.2 points | |
| 7, held 7th | 0.08% | 30 | 0% | 0 points |
41.9%
held 1st · 16K estimated branded searches · +20.6% vs prior month · +1.8 points
26.8%
held 2nd · 10.3K estimated branded searches · +18.6% vs prior month · +0.7 points
3.
Bayleys14.8%
held 3rd · 5.7K estimated branded searches · +11.6% vs prior month · -0.5 points
13.2%
held 4th · 5K estimated branded searches · +0.6% vs prior month · -1.9 points
held 5th · 820 estimated branded searches · +15.5% vs prior month · 0 points
held 6th · 400 estimated branded searches · 0% vs prior month · -0.2 points
0.08%
held 7th · 30 estimated branded searches · 0% vs prior month · 0 points
Compare search popularity between Premium Real Estate and its closest rivals
- Premium Real Estate vs Bayleys: compare search popularity
- Premium Real Estate vs Harcourts: compare search popularity
- Premium Real Estate vs New Zealand Sotheby’s International Realty: compare search popularity
- Premium Real Estate vs Iron Bridge Real Estate: compare search popularity
- Compare Premium Real Estate with any brand
How has branded search demand for Premium Real Estate changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Premium Real Estate in New Zealand fell from 630 to 480.
- Across the 11 months ending August 2026, Premium Real Estate fell from 5th to 6th among auckland real estate agencies in New Zealand.
How did search popularity change for New Zealand auckland real estate agencies in August 2026?
6 changes
In August 2026, Barfoot & Thompson gained estimated Share of Search among auckland real estate agencies in New Zealand, from 40% to 41.9%.
In August 2026, Ray White gained estimated Share of Search among auckland real estate agencies in New Zealand, from 26.1% to 26.8%.
In August 2026, Harcourts lost estimated Share of Search among auckland real estate agencies in New Zealand, from 15.1% to 13.2%.
Estimated monthly branded searches for New Zealand Sotheby’s International Realty in New Zealand rose 57.7% over 11 measured months, from 520 to 820 in August 2026.
Estimated monthly branded searches for Iron Bridge Real Estate in New Zealand fell 57.1% over 11 measured months, from 70 to 30 in August 2026.
Estimated monthly branded searches for Premium Real Estate in New Zealand fell 34.4% over 11 measured months, from 610 to 400 in August 2026.
How is Premium Real Estate measured?
Brandwave collects information about searches that people make online using Premium Real Estate’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- premium real estate
- premium real estate auckland
- premium real estate nz
- premium real estate takapuna
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Is Premium Real Estate your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.