Harcourts vs Premium Real Estate:Which is more popular by branded search in New Zealand?
In August 2026, Harcourts had more branded searches than Premium Real Estate among auckland real estate agencies in New Zealand. Harcourts was estimated to have 5K branded searches compared to Premium Real Estate’s 400, and held a 13.2% Share of Search versus Premium Real Estate’s 1%.
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Which is more popular in search, Harcourts or Premium Real Estate?
Compare Auckland real estate agencies using branded searches made in Auckland. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Harcourts, Premium Real Estate. The figures are in the table below the chart.
View monthly share of search table
| Month | Barfoot & Thompson | Ray White | Bayleys | Harcourts | New Zealand Sotheby’s International Realty | Premium Real Estate | Iron Bridge Real Estate |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 44% | 23.9% | 15.6% | 13.8% | 1.2% | 1.4% | 0.16% |
| Nov 2025 | 44.5% | 23.7% | 15% | 13.8% | 1.5% | 1.3% | 0.23% |
| Dec 2025 | 43.3% | 23.4% | 16.1% | 14.1% | 1.4% | 1.5% | 0.23% |
| Jan 2026 | 40.9% | 27.4% | 13.9% | 15.4% | 1.3% | 0.79% | 0.18% |
| Feb 2026 | 44% | 24.3% | 14.9% | 14.2% | 1.6% | 0.83% | 0.14% |
| Mar 2026 | 41.7% | 27.2% | 15.5% | 13.2% | 1.6% | 0.79% | 0.13% |
| Apr 2026 | 41.8% | 27.1% | 15.1% | 13.4% | 1.8% | 0.73% | 0.13% |
| May 2026 | 40.7% | 26.2% | 15.3% | 15.1% | 1.6% | 0.88% | 0.13% |
| Jun 2026 | 43.9% | 23.6% | 15.7% | 14.2% | 1.5% | 1% | 0.11% |
| Jul 2026 | 40% | 26.1% | 15.3% | 15.1% | 2.1% | 1.2% | 0.09% |
| Aug 2026 | 41.9% | 26.8% | 14.8% | 13.2% | 2.1% | 1% | 0.08% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Harcourts and Premium Real Estate comparison changed over the last 12 months?
3 findings
- Harcourts was ahead of Premium Real Estate in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Harcourts’ estimated Share of Search among auckland real estate agencies in New Zealand moved from 13.8% to 13.2%, and its estimated monthly branded searches moved from 6.2K to 5K.
- Across the 11 months ending August 2026, Premium Real Estate’s estimated Share of Search among auckland real estate agencies in New Zealand moved from 1.4% to 1%, and its estimated monthly branded searches moved from 610 to 400.
How did search popularity change for New Zealand auckland real estate agencies in August 2026?
2 changes
In August 2026, Harcourts lost estimated Share of Search among auckland real estate agencies in New Zealand, from 15.1% to 13.2%.
Estimated monthly branded searches for Premium Real Estate in New Zealand fell 34.4% over 11 measured months, from 610 to 400 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Harcourts’ and Premium Real Estate’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Harcourts
44 branded search terms
- harcourt's
- harcourts
- harcourts agents
- harcourts ashburton
- harcourts auckland
- harcourts auckland rentals
- harcourts blenheim
- harcourts blenheim nz
- harcourts blenheim rentals
- harcourts christchurch
- harcourts christchurch nz
- harcourts hamilton
- harcourts hastings
- harcourts hastings nz
- harcourts houses for sale
- harcourts houses for sale ashburton
- harcourts houses for sale blenheim
- harcourts invercargill
- harcourts new zealand
- harcourts nz
- harcourts property for sale
- harcourts property management
- harcourts real estate
- harcourts real estate agents
- harcourts real estate ashburton
- harcourts real estate blenheim
- harcourts real estate hastings
- harcourts real estate rentals
- harcourts rentals
- harcourts rentals blenheim
- harcourts rentals hastings
- harcourts rotorua
- harcourts rotorua rentals
- harcourts taupo
- harcourts tauranga
- harcourts timaru
- harcourts timaru nz
- harcourts wellington
- harcourts whakatane
- harcourts whanganui
- harcourts whangarei
- harcourts.net
- harcourtstaupo
- harcourtswhangarei
Premium Real Estate
4 branded search terms
- premium real estate
- premium real estate auckland
- premium real estate nz
- premium real estate takapuna
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