Brandwave

How popular isBarfoot & Thompson in search?

In August 2026, there were an estimated 20.4K branded searches for Barfoot & Thompson in New Zealand which is down 18.8% over the last 11 months. Barfoot & Thompson holds 10.5% estimated Share of Search among New Zealand residential real estate agencies and is ranked 4th of 22 competitors for search popularity.

Share of Search, August 2026
  1. Ray White32.7%
  2. Harcourts17.7%
  3. Bayleys11.2%
  4. Barfoot & Thompson10.5%
  5. Property Brokers7.9%
  6. Arizto5.5%
  7. EVES Real Estate2.8%
  8. Lodge Real Estate1.8%
  9. LJ Hooker1.6%
  10. Tremains1.3%
  11. +12 more
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Which residential real estate agencies compete with Barfoot & Thompson?

Barfoot & Thompson against residential real estate agencies in New Zealand, by month

Share of Search by month for Ray White, Harcourts, Bayleys, Barfoot & Thompson, Property Brokers, Arizto, EVES Real Estate. The figures are in the table below the chart.

View monthly share of search table
MonthRay WhiteHarcourtsBayleysBarfoot & ThompsonProperty BrokersAriztoEVES Real EstateLodge Real EstateLJ HookerTremainsRaine & HorneTall PoppyProfessionals Real EstateNew Zealand Sotheby’s International RealtySummit Real EstateTommy’s Real EstateLowe & CoOne AgencyFirst National Real EstateHarveys Real EstateIron Bridge Real EstateCentury 21
Oct 202530.9%18.7%12.7%10.7%8%4.2%2.5%1.8%2%1.3%1.3%0.94%0.95%0.49%0.94%0.72%0.69%0.62%0.39%0.05%0.04%0.01%
Nov 202532.2%17.1%12.8%11%8.2%3.8%2.5%1.9%2%1.4%1.4%0.98%1%0.58%0.95%0.66%0.71%0.55%0.34%0.05%0.05%0.01%
Dec 202533.9%17.5%12.3%9.9%7.4%3.9%2.5%1.7%2.1%1.5%1.3%1%1.3%0.51%0.88%0.63%0.51%0.56%0.35%0.05%0.05%0.01%
Jan 202632.4%16.8%11%11.4%8.3%4.4%2.9%1.6%2.4%1.3%1.4%0.96%1%0.52%0.87%0.63%1.1%0.62%0.37%0.05%0.05%0.01%
Feb 202631.8%16.7%12.1%11.1%8.2%5.3%2.4%1.7%1.7%1.3%1.6%0.97%1.1%0.59%0.86%0.84%0.71%0.5%0.32%0.04%0.04%0.02%
Mar 202632.3%17.5%11.5%12.4%7.5%5%2.5%1.7%1.4%1.3%1.2%0.88%1.1%0.61%0.8%0.67%0.78%0.49%0.31%0.04%0.04%0.03%
Apr 202635%17.1%10.9%10.3%7.5%5.1%2.5%1.9%1.6%1.3%1.3%0.89%1.1%0.6%0.88%0.71%0.64%0.45%0.31%0.03%0.03%0.01%
May 202632.3%17.2%11.9%10.2%8.7%5.3%2.5%2%1.4%1.2%1.5%0.94%1%0.61%0.82%0.71%0.65%0.45%0.3%0.03%0.04%0.02%
Jun 202633.8%17.4%11.2%10.7%7.7%5%2.8%2.1%1.5%1.3%1.3%0.78%1.1%0.53%0.71%0.66%0.52%0.4%0.32%0.06%0.05%0.02%
Jul 202634.7%16.5%11.1%11%8%4.9%2.6%1.9%1.5%1.3%1.4%0.85%0.97%0.63%0.75%0.69%0.54%0.43%0.34%0.03%0.04%0.02%
Aug 202632.7%17.7%11.2%10.5%7.9%5.5%2.8%1.8%1.6%1.3%1.3%0.95%0.93%0.87%0.84%0.74%0.67%0.45%0.31%0.05%0.02%0.02%
Sep 2026——————————————————————

  1. 1.Ray White

    32.7%

    held 1st · 63.6K estimated branded searches · -0.72% vs prior month · -2 points

  2. 2.Harcourts

    17.7%

    held 2nd · 34.5K estimated branded searches · +12.8% vs prior month · +1.2 points

  3. 3.Bayleys

    11.2%

    held 3rd · 21.8K estimated branded searches · +6.3% vs prior month · +0.1 points

  4. 4.Barfoot & Thompson

    10.5%

    held 4th · 20.4K estimated branded searches · -0.2% vs prior month · -0.6 points

  5. 5.Property Brokers

    7.9%

    held 5th · 15.3K estimated branded searches · +4.3% vs prior month · -0.1 points

  6. 6.Arizto

    5.5%

    held 6th · 10.7K estimated branded searches · +18.6% vs prior month · +0.6 points

  7. 7.EVES Real Estate

    2.8%

    held 7th · 5.5K estimated branded searches · +15.5% vs prior month · +0.2 points

  8. 8.Lodge Real Estate

    1.8%

    held 8th · 3.5K estimated branded searches · 0% vs prior month · -0.1 points

  9. 9.LJ Hooker

    1.6%

    held 9th · 3.1K estimated branded searches · +11% vs prior month · +0.1 points

  10. 10.Tremains

    1.3%

    moved from 11th to 10th · 2.6K estimated branded searches · +12.9% vs prior month · +0.1 points

  11. 11.Raine & Horne

    1.3%

    moved from 10th to 11th · 2.4K estimated branded searches · -3.6% vs prior month · -0.1 points

  12. 12.Tall Poppy

    0.95%

    moved from 13th to 12th · 1.9K estimated branded searches · +17.8% vs prior month · +0.1 points

  13. 13.Professionals Real Estate

    0.93%

    moved from 12th to 13th · 1.8K estimated branded searches · +0.56% vs prior month · 0 points

  14. 14.New Zealand Sotheby’s International Realty

    0.87%

    moved from 16th to 14th · 1.7K estimated branded searches · +45.7% vs prior month · +0.2 points

  15. 15.Summit Real Estate

    0.84%

    moved from 14th to 15th · 1.6K estimated branded searches · +18.1% vs prior month · +0.1 points

  16. 16.Tommy’s Real Estate

    0.74%

    moved from 15th to 16th · 1.4K estimated branded searches · +13.4% vs prior month · +0.1 points

  17. 17.Lowe & Co

    0.67%

    held 17th · 1.3K estimated branded searches · +30% vs prior month · +0.1 points

  18. 18.One Agency

    0.45%

    held 18th · 870 estimated branded searches · +10.1% vs prior month · 0 points

  19. 19.First National Real Estate

    0.31%

    held 19th · 600 estimated branded searches · -4.8% vs prior month · 0 points

  20. 20.Harveys Real Estate

    0.05%

    moved from 21st to 20th · 90 estimated branded searches · +80% vs prior month · 0 points

  21. 21.Iron Bridge Real Estate

    0.02%

    moved from 20th to 21st · 40 estimated branded searches · -42.9% vs prior month · 0 points

  22. 22.Century 21

    0.02%

    held 22nd · 30 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between Barfoot & Thompson and its closest rivals

How has branded search demand for Barfoot & Thompson changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Barfoot & Thompson in New Zealand fell from 25.1K to 20.4K.
  • Across the 11 months ending August 2026, Barfoot & Thompson’s estimated Share of Search among residential real estate agencies in New Zealand peaked at 12.4% in March 2026 and was lowest at 9.9% in December 2025.

How did search popularity change for New Zealand residential real estate agencies in August 2026?

  1. In August 2026, Harcourts gained estimated Share of Search among residential real estate agencies in New Zealand, from 16.5% to 17.7%.

  2. In August 2026, Arizto gained estimated Share of Search among residential real estate agencies in New Zealand, from 4.9% to 5.5%.

  3. In August 2026, Ray White lost estimated Share of Search among residential real estate agencies in New Zealand, from 34.7% to 32.7%.

  4. In August 2026, Barfoot & Thompson lost estimated Share of Search among residential real estate agencies in New Zealand, from 11% to 10.5%.

  5. In August 2026, New Zealand Sotheby’s International Realty rose from 16th to 14th among residential real estate agencies in New Zealand.

  6. In August 2026, Harveys Real Estate rose from 21st to 20th among residential real estate agencies in New Zealand.

Which whangarei real estate agencies compete with Barfoot & Thompson?

Barfoot & Thompson against whangarei real estate agencies in New Zealand, by month

Share of Search by month for Ray White, Harcourts, Bayleys, Barfoot & Thompson. The figures are in the table below the chart.

View monthly share of search table
MonthRay WhiteHarcourtsBayleysBarfoot & Thompson
Oct 202542.3%25.7%17.4%14.7%
Nov 202544%23.4%17.5%15.1%
Dec 202546%23.8%16.7%13.5%
Jan 202645.3%23.5%15.3%15.9%
Feb 202644.4%23.2%16.9%15.5%
Mar 202643.8%23.7%15.6%16.9%
Apr 202647.8%23.3%14.9%14%
May 202645.1%24%16.6%14.3%
Jun 202646.2%23.8%15.4%14.6%
Jul 202647.3%22.5%15.1%15.1%
Aug 202645.4%24.6%15.6%14.5%
Sep 2026————

  1. 1.Ray White

    45.4%

    held 1st · 63.6K estimated branded searches · -0.72% vs prior month · -1.9 points

  2. 2.Harcourts

    24.6%

    held 2nd · 34.5K estimated branded searches · +12.8% vs prior month · +2 points

  3. 3.Bayleys

    15.6%

    held 3rd · 21.8K estimated branded searches · +6.3% vs prior month · +0.4 points

  4. 4.Barfoot & Thompson

    14.5%

    held 4th · 20.4K estimated branded searches · -0.2% vs prior month · -0.5 points

Compare search popularity between Barfoot & Thompson and its closest rivals

How has branded search demand for Barfoot & Thompson changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Barfoot & Thompson’s estimated Share of Search among whangarei real estate agencies in New Zealand peaked at 16.9% in March 2026 and was lowest at 13.5% in December 2025.

How did search popularity change for New Zealand whangarei real estate agencies in August 2026?

  1. In August 2026, Harcourts gained estimated Share of Search among whangarei real estate agencies in New Zealand, from 22.5% to 24.6%.

  2. In August 2026, Ray White lost estimated Share of Search among whangarei real estate agencies in New Zealand, from 47.3% to 45.4%.

  3. In August 2026, Barfoot & Thompson lost estimated Share of Search among whangarei real estate agencies in New Zealand, from 15.1% to 14.5%.

  4. Estimated monthly branded searches for Bayleys in New Zealand fell 26.3% over 11 measured months, from 29.6K to 21.8K in August 2026.

How is Barfoot & Thompson measured?

Brandwave collects information about searches that people make online using Barfoot & Thompson’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

17 branded search terms

  • barfoot & thompson
  • barfoot & thompson agents
  • barfoot & thompson new zealand
  • barfoot & thompson nz
  • barfoot & thompson property management
  • barfoot & thompson real estate
  • barfoot & thompson rentals
  • barfoot & thompson whangarei
  • barfoot and thompson
  • barfoot and thompson agents
  • barfoot and thompson houses for sale
  • barfoot and thompson real estate
  • barfoot and thompson real estate agents
  • barfoot and thompson whangarei
  • barfoot auckland
  • barfoot thompson
  • barfoot&thompson

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How the Brand Demand Index is measured

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