Arizto vs Barfoot & Thompson:Which is more popular in New Zealand?
In September 2026, Barfoot & Thompson had more branded searches than Arizto among residential real estate agencies in New Zealand. Barfoot & Thompson had about 18,100 branded searches, while Arizto had 9,790. Barfoot & Thompson made up 17.6% of all residential real estate agency searches we track, and Arizto accounted for 9.5%. When we asked ChatGPT and Google AI Overviews about residential real estate agencies, Barfoot & Thompson appeared in three of the four answers and Arizto in none.
Who do people search for more?
Barfoot & Thompson, about 85% more searches than Arizto
Who does AI mention more?
Barfoot & Thompson, mentioned in 3 of 4 answers, Arizto in 0
Who does AI recommend more?
Barfoot & Thompson, the only one of the two named
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Top residential real estate agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Barfoot & Thompson was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Arizto did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Barfoot & Thompson3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Arizto0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about residential real estate agencies
4 answers
Asked ChatGPT
“Which residential real estate agency should I hire in New Zealand?”
Asked ChatGPT
“What are the best residential real estate agencies in New Zealand?”
Asked ChatGPT
“What's the best residential real estate agency in New Zealand for a house?”
Searched Google, AI Overview
“residential real estate agency”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“real estate agents nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Arizto or Barfoot & Thompson more popular in search?
This chart shows how often people search Google for Arizto and Barfoot & Thompson by name. Each line represents a brand's share of searches for all 15 residential real estate agencies we track, month by month, from searches in New Zealand.
Share of searches by month for Barfoot & Thompson, Arizto. The figures are in the table below the chart.
View monthly share of searches table
| Month | Barfoot & Thompson | Arizto |
|---|---|---|
| Nov 2025 | 19.8% | 6.5% |
| Dec 2025 | 17.6% | 7% |
| Jan 2026 | 20.6% | 8.2% |
| Feb 2026 | 19.2% | 9.2% |
| Mar 2026 | 22.1% | 8.7% |
| Apr 2026 | 18.4% | 9.5% |
| May 2026 | 17.3% | 9% |
| Jun 2026 | 18.5% | 8.8% |
| Jul 2026 | 19.6% | 8.8% |
| Aug 2026 | 18.3% | 9.9% |
| Sep 2026 | 17.6% | 9.5% |
| Oct 2026 | — | — |
How has branded search for Arizto and Barfoot & Thompson changed in New Zealand over the last 12 months?
3 findings
- Barfoot & Thompson was ahead of Arizto in every measured month of the 11 months ending September 2026.
- Across the 11 months ending September 2026, Arizto’s share of searches among residential real estate agencies in New Zealand moved from 6.5% to 9.5%, and its estimated monthly branded searches moved from 7.3K to 9.8K.
- Across the 11 months ending September 2026, Barfoot & Thompson’s share of searches among residential real estate agencies in New Zealand moved from 19.8% to 17.6%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
How did search popularity change for New Zealand residential real estate agencies in September 2026?
3 changes
In September 2026, Property Brokers overtook Arizto to rank 5th among residential real estate agencies in New Zealand, with 9.9% of the searches.
In September 2026, Barfoot & Thompson lost share of searches among residential real estate agencies in New Zealand, from 18.3% to 17.6%.
Estimated monthly branded searches for Arizto in New Zealand rose 34.8% over 11 measured months, from 7.3K to 9.8K in September 2026.
How are Arizto’s and Barfoot & Thompson’s branded searches counted?
9 search terms
Brandwave collects information about searches that people make online using Arizto’s and Barfoot & Thompson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Arizto
6 branded search terms
- arizto
- arizto fees
- arizto listings
- arizto listings wanganui
- arizto real estate
- arizto whanganui
Barfoot & Thompson
3 branded search terms
- barfoot & thompson
- barfoot and thompson
- barfoot thompson
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